Best HubSpot Alternatives for Nonprofits (2026)
Tolodora Editorial Team
Independent software reviews for founders and small businesses.
HubSpot is a superb sales-and-marketing CRM, and its pricing reflects exactly that audience. Nonprofits, though, are not running a sales pipeline. You are stewarding donors, tracking pledges and grants, coordinating volunteers, and trying to raise more next year than last — all on a budget where every subscription has to justify itself to a board.
Some of the best options are either purpose-built for fundraising or offer genuinely generous free tiers. Here are the best HubSpot alternatives for nonprofits in 2026. Quick answer: for donor management specifically, Bloomerang is built for it; for a free, flexible general CRM, Zoho CRM and Bitrix24 lead; and Less Annoying CRM wins on sheer simplicity.
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | Bloomerang | Nonprofits focused on donor retention and fundraising. | 0.2/5 |
| 2 | Zoho CRM | Nonprofits wanting a powerful, low-cost general CRM. | 0.2/5 |
| 3 | Bitrix24 | Nonprofits needing CRM plus collaboration for free. | 0.2/5 |
| 4 | Less Annoying CRM | Small nonprofits that just want simple, cheap contact management. | 0.2/5 |
| 5 | Insightly | Nonprofits running programmes and projects, not just contacts. | 0.2/5 |
Bloomerang
- Pricing
- 0.4/10
- Functionality
- 0.4/10
- Ease of use
- 0.4/10
- Support
- 0.5/10
What I like
Donor retention and fundraising built for nonprofits.
Best for
Nonprofits focused on donor retention and fundraising.
Bloomerang is not a generic CRM pretending to fit nonprofits — it is built for them. It tracks donations, pledges, and, most usefully, donor retention, surfacing who is lapsing so you can act before they are gone. Reporting speaks the language of development directors and boards. If fundraising is the core of your mission, this is the tool designed around it.
Zoho CRM
- Pricing
- 0.5/10
- Functionality
- 0.5/10
- Ease of use
- 0.4/10
- Support
- 0.4/10
What I like
Deep, affordable CRM with a genuine free tier.
Best for
Nonprofits wanting a powerful, low-cost general CRM.
Zoho CRM offers a free tier for small teams and remarkably low pricing beyond it, with the depth to manage donors, volunteers and partners as distinct relationships. Automation, custom fields and reports let you shape it around programmes rather than sales stages. For a nonprofit that wants real CRM power without HubSpot's bill, Zoho is hard to beat.
Bitrix24
- Pricing
- 0.4/10
- Functionality
- 0.5/10
- Ease of use
- 0.4/10
- Support
- 0.4/10
What I like
A huge free tier covering CRM, tasks and comms.
Best for
Nonprofits needing CRM plus collaboration for free.
Bitrix24's free plan is unusually complete: CRM, tasks, internal chat, documents and even a website builder. For a small nonprofit coordinating staff and volunteers, having contacts and team collaboration in one free tool is genuinely useful. It has a learning curve, but the price and breadth make it a serious contender.
Less Annoying CRM
- Pricing
- 0.5/10
- Functionality
- 0.4/10
- Ease of use
- 0.5/10
- Support
- 0.5/10
What I like
Exactly what the name promises — simple and cheap.
Best for
Small nonprofits that just want simple, cheap contact management.
As the name promises, this is CRM stripped of intimidation: one low flat price per user, a gentle learning curve, and everything a small team needs to track relationships, notes and follow-ups. For a volunteer-run organisation where nobody has time to learn enterprise software, its simplicity is exactly the point.
Insightly
- Pricing
- 0.4/10
- Functionality
- 0.4/10
- Ease of use
- 0.4/10
- Support
- 0.4/10
What I like
CRM plus project delivery for relationship-led teams.
Best for
Nonprofits running programmes and projects, not just contacts.
Insightly blends CRM with project delivery, which fits nonprofits that manage grants, programmes or events as ongoing projects tied to the people involved. You can move from a donor record to the initiative they fund without switching tools. For mission work that is as much about delivery as relationships, that combination is valuable.
Choose by what your mission runs on: if it is donations, Bloomerang's fundraising focus is worth the spend; if it is budget and flexibility, Zoho CRM or free Bitrix24 give you power without the price; if it is simplicity for a volunteer team, Less Annoying CRM; and if it is programmes and grants, Insightly ties people to delivery.
Whichever you choose, try it with your real work before committing — import a week of your own bookings, listings or content and see which one disappears into the background and lets you get on with the job. And if you build software for this audience yourself, you can list your product on Tolodora for free.
Frequently asked questions
Does HubSpot offer a nonprofit discount?
HubSpot has offered nonprofit programmes, but pricing and eligibility change and it can still be costly at scale. Many nonprofits find a purpose-built tool like Bloomerang or a low-cost CRM like Zoho a better long-term fit than a discounted sales platform.
What's the best free CRM for a nonprofit?
Zoho CRM and Bitrix24 both offer capable free tiers. Zoho is the cleaner CRM experience; Bitrix24 adds team chat, tasks and documents. Either lets a small nonprofit manage relationships without a subscription.
What's the difference between a donor management tool and a CRM?
A donor management tool like Bloomerang is a CRM specialised for fundraising — it tracks gifts, pledges and retention out of the box. A general CRM manages any relationship but needs configuring for nonprofit work. If fundraising is central, the specialised tool usually wins.
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