Big Cartel vs BigCommerce: Which Is Better in 2026?
A side-by-side comparison of Big Cartel and BigCommerce, two e-commerce tools — what each does, who it's best for, and how to choose between them.
Quick verdict
Big Cartel and BigCommerce are both e-commerce tools, so it comes down to fit. Pick Big Cartel if you want A simple, affordable online store builder made for artists, makers and independent creators. Pick BigCommerce if you want Flexible, scalable ecommerce for fast-growing brands.
Big Cartel
A simple, affordable online store builder made for artists, makers and independent creators.
- Category
- E-commerce
- Rating
- Not yet rated
- Best for
- online-store, artists, makers
BigCommerce
Flexible, scalable ecommerce for fast-growing brands.
- Category
- E-commerce
- Rating
- Not yet rated
- Best for
- ecommerce, headless, online store
| At a glance | Big Cartel | BigCommerce |
|---|---|---|
| What it is | A simple, affordable online store builder made for artists, makers and independent creators. | Flexible, scalable ecommerce for fast-growing brands. |
| Category | E-commerce | E-commerce |
| Type | Software | Software |
| Best for | online-store, artists, makers, handmade | ecommerce, headless, online store |
What is Big Cartel?
Big Cartel is an ecommerce platform built specifically for artists, makers and independent creators who want to sell online without the cost or complexity of a big commerce suite. Home to roughly 3 million shops that together list around 6 million products and have sold more than $2.5 billion, it has spent years focused on one audience: people who make things and want a simple, affordable way to sell them.
What is Big Cartel?
Big Cartel lets you launch a clean, customizable online store in four straightforward steps: choose a template, add your products, configure your store settings and start promoting. There's no coding required, and the templates are designed to put the work — the art, the product, the craft — front and center rather than burying it in clutter.
Who it's for
The platform is made for jewelry makers, printmakers, painters, designers, ceramicists, illustrators, photographers, publishers and every other kind of independent creator. If you're a solo maker or a small creative business that finds mainstream ecommerce platforms overwhelming or overpriced, Big Cartel is built with you in mind.
Key features
- Customizable store templates that need no coding
- Selling of physical goods, digital products and print-on-demand merchandise
- Product import from Shopify, Etsy and Squarespace
- Social selling across Instagram, Facebook and Google Shopping
- In-person sales through the mobile app
- Dashboard analytics and order management
- An app marketplace to extend your store
Sell everywhere
Big Cartel doesn't confine you to a single storefront. You can sell physical and digital products, offer print-on-demand items, push products to Instagram, Facebook and Google Shopping, and even take payments in person at markets or pop-ups through the mobile app. For makers who sell both online and at events, that flexibility keeps everything in one place.
Pricing
Pricing is deliberately simple and creator-friendly. There's a free tier to get started (with a 7-day premium trial), then Platinum at around $15/month and Diamond at around $30/month for shops that are scaling up. Crucially, Big Cartel is known for straightforward pricing with no hidden fees, so makers keep more of what they earn.
Support and philosophy
Big Cartel prides itself on "real humans, not chatbots" for support, reflecting a long-standing, creator-first philosophy. Rather than chasing enterprise clients, the company has stayed focused on independent artists, which shows in both the product's simplicity and the way it treats its customers.
Getting started and growing
Opening a Big Cartel shop is quick even if you've never built a website. You pick one of the customizable themes, add your products with photos and descriptions, set up shipping and payments, and share your store — no developer, no monthly minimum to begin. If you're moving from another platform, product import from Shopify, Etsy and Squarespace saves you from re-entering your catalog by hand.
As your shop grows, the dashboard gives you the numbers that matter — orders, views and sales trends — while the app marketplace lets you bolt on extra capabilities only when you need them. That "start simple, add later" approach keeps the platform approachable for first-timers while still supporting makers who are turning a hobby into a real business.
Why choose Big Cartel
If you're a maker who wants to sell without wrestling a complicated platform or paying steep fees, Big Cartel is one of the best-fitting options available. Its simple setup, transparent pricing, multi-channel selling and genuinely human support make it a home for creative businesses rather than a one-size-fits-all store builder.
What is BigCommerce?
BigCommerce offers an open, scalable platform for brands that need flexibility and headless options.
Key differences at a glance
- Purpose: Big Cartel is A simple, affordable online store builder made for artists, makers and independent creators. BigCommerce, by contrast, is Flexible, scalable ecommerce for fast-growing brands.
- Category & type: both sit in E-commerce, and both are offered as software.
- Best suited for: Big Cartel leans toward online-store, artists, makers, whereas BigCommerce leans toward ecommerce, headless, online store.
- Community rating: Big Cartel is not yet rated vs BigCommerce is not yet rated. Ratings are community-submitted and change over time.
Big Cartel vs BigCommerce: which should you choose?
Big Cartel and BigCommerce both serve the e-commerce space, so the best choice depends on your priorities. Choose Big Cartel if you want A simple, affordable online store builder made for artists, makers and independent creators. Choose BigCommerce if you want Flexible, scalable ecommerce for fast-growing brands.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Big Cartel better than BigCommerce?
It depends on what you need. Big Cartel is A simple, affordable online store builder made for artists, makers and independent creators. BigCommerce is Flexible, scalable ecommerce for fast-growing brands. Both are e-commerce tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between Big Cartel and BigCommerce?
Big Cartel focuses on A simple, affordable online store builder made for artists, makers and independent creators. while BigCommerce focuses on Flexible, scalable ecommerce for fast-growing brands. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Big Cartel and BigCommerce?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Big Cartel or BigCommerce?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.