Big Cartel vs Kajabi: Which Is Better in 2026?
A side-by-side comparison of Big Cartel and Kajabi, two e-commerce tools — what each does, who it's best for, and how to choose between them.
Big Cartel
A simple, affordable online store builder made for artists, makers and independent creators.
- Category
- E-commerce
- Rating
- Not yet rated
- Best for
- online-store, artists, makers
Kajabi
An all-in-one platform for creators to build and sell online courses, memberships, and digital products.
- Category
- E-commerce
- Rating
- Not yet rated
- Best for
- online courses, creators, memberships
| At a glance | Big Cartel | Kajabi |
|---|---|---|
| What it is | A simple, affordable online store builder made for artists, makers and independent creators. | An all-in-one platform for creators to build and sell online courses, memberships, and digital products. |
| Category | E-commerce | E-commerce |
| Type | Software | Software |
| Best for | online-store, artists, makers, handmade | online courses, creators, memberships, knowledge commerce |
What is Big Cartel?
What is Kajabi?
Big Cartel vs Kajabi: which should you choose?
Big Cartel and Kajabi both serve the e-commerce space, so the best choice depends on your priorities. Choose Big Cartel if you want A simple, affordable online store builder made for artists, makers and independent creators. Choose Kajabi if you want An all-in-one platform for creators to build and sell online courses, memberships, and digital products.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Big Cartel better than Kajabi?
It depends on what you need. Big Cartel is A simple, affordable online store builder made for artists, makers and independent creators. Kajabi is An all-in-one platform for creators to build and sell online courses, memberships, and digital products. Both are e-commerce tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between Big Cartel and Kajabi?
Big Cartel focuses on A simple, affordable online store builder made for artists, makers and independent creators. while Kajabi focuses on An all-in-one platform for creators to build and sell online courses, memberships, and digital products. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Big Cartel and Kajabi?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Big Cartel or Kajabi?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.