Big Cartel vs Podia: Which Is Better in 2026?

Big Cartel is an ecommerce platform built specifically for artists, makers and independent creators who want to sell online without the cost or complexity of a big commerce suite. Home to roughly 3 million shops that together list around 6 million products and have sold more than $2.5 billion, it has spent years focused on one audience: people who make things and want a simple, affordable way to sell them.

What is Big Cartel?

Big Cartel lets you launch a clean, customizable online store in four straightforward steps: choose a template, add your products, configure your store settings and start promoting. There's no coding required, and the templates are designed to put the work — the art, the product, the craft — front and center rather than burying it in clutter.

Who it's for

The platform is made for jewelry makers, printmakers, painters, designers, ceramicists, illustrators, photographers, publishers and every other kind of independent creator. If you're a solo maker or a small creative business that finds mainstream ecommerce platforms overwhelming or overpriced, Big Cartel is built with you in mind.

Key features

• Customizable store templates that need no coding
• Selling of physical goods, digital products and print-on-demand merchandise
• Product import from Shopify, Etsy and Squarespace
• Social selling across Instagram, Facebook and Google Shopping
• In-person sales through the mobile app
• Dashboard analytics and order management
• An app marketplace to extend your store

Sell everywhere

Big Cartel doesn't confine you to a single storefront. You can sell physical and digital products, offer print-on-demand items, push products to Instagram, Facebook and Google Shopping, and even take payments in person at markets or pop-ups through the mobile app. For makers who sell both online and at events, that flexibility keeps everything in one place.

Pricing

Pricing is deliberately simple and creator-friendly. There's a free tier to get started (with a 7-day premium trial), then Platinum at around $15/month and Diamond at around $30/month for shops that are scaling up. Crucially, Big Cartel is known for straightforward pricing with no hidden fees, so makers keep more of what they earn.

Support and philosophy

Big Cartel prides itself on "real humans, not chatbots" for support, reflecting a long-standing, creator-first philosophy. Rather than chasing enterprise clients, the company has stayed focused on independent artists, which shows in both the product's simplicity and the way it treats its customers.

Getting started and growing

Opening a Big Cartel shop is quick even if you've never built a website. You pick one of the customizable themes, add your products with photos and descriptions, set up shipping and payments, and share your store — no developer, no monthly minimum to begin. If you're moving from another platform, product import from Shopify, Etsy and Squarespace saves you from re-entering your catalog by hand.

As your shop grows, the dashboard gives you the numbers that matter — orders, views and sales trends — while the app marketplace lets you bolt on extra capabilities only when you need them. That "start simple, add later" approach keeps the platform approachable for first-timers while still supporting makers who are turning a hobby into a real business.

Why choose Big Cartel

If you're a maker who wants to sell without wrestling a complicated platform or paying steep fees, Big Cartel is one of the best-fitting options available. Its simple setup, transparent pricing, multi-channel selling and genuinely human support make it a home for creative businesses rather than a one-size-fits-all store builder.

Podia is an all-in-one platform that helps creators sell online courses, digital downloads, memberships, and coaching — all from one simple, approachable place. Turning knowledge and creativity into a business traditionally required juggling separate tools for hosting products, building a website, collecting payments, and emailing customers. Podia brings these together so creators can build and sell their digital products without technical hassle or stitching together multiple services, with a strong emphasis on simplicity that makes it especially welcoming to creators who aren't technical.

The platform lets creators build and host online courses, sell digital downloads like ebooks and templates, offer memberships and recurring subscriptions, and provide coaching, with everything managed in one place. Around the products, it provides a storefront and website, checkout and payment processing, and email marketing tools to promote and sell to your audience, so a creator can run their whole business from Podia. Its clean, simple design and friendly approach mean creators can get set up and selling quickly, without the learning curve of more complex platforms, while still having the core tools needed to grow a real digital product business.

Podia is used by creators, educators, coaches, and small businesses who want an easy, all-in-one way to sell digital products and courses. The value is simplicity and consolidation: instead of assembling and paying for many separate tools, creators get everything they need to build, market, and sell their digital products in one approachable platform, letting them focus on creating rather than wrestling with technology. As the creator economy and online education have grown, accessible platforms that handle the business side have empowered many people to monetize their knowledge and creativity. For creators who want a simple, complete home for selling courses, downloads, and memberships, Podia offers a friendly, capable solution.