Cognism vs Lusha: Which Is Better in 2026?

Cognism is a B2B sales intelligence and contact data platform known for the quality of its data — including verified mobile phone numbers — and its strong focus on compliance, helping sales and marketing teams find and reach decision-makers reliably. Accurate, compliant data is the foundation of effective outbound, and Cognism positions itself as a premium source of it, particularly valued for its phone-verified mobile numbers (which dramatically improve connect rates for calling) and its attention to data privacy regulations across regions.

The platform provides access to a large database of B2B contact and company information, with tools to build targeted prospect lists based on your ideal customer profile, enrich existing records, and surface intent and other signals that indicate which accounts are worth pursuing. Its emphasis on phone-verified mobile data is a notable differentiator for teams that rely on cold calling, since reaching a prospect's actual mobile number directly is far more effective than outdated or generic switchboard numbers. Strong compliance practices, including attention to regulations like GDPR, make it especially appealing to teams operating in regions where data protection matters.

Cognism is used by B2B sales and marketing teams — often at mid-market and enterprise companies — that need high-quality, compliant data to power their outbound efforts and that value reliable phone and email contact information for reaching decision-makers. By focusing on data accuracy, mobile coverage and compliance, it helps these teams connect with the right people more often and with less wasted effort. As B2B go-to-market continues to depend on quality data and as compliance becomes increasingly important, premium data platforms have a clear place in the sales stack. For B2B teams that want accurate, compliant contact data — especially verified mobile numbers — to fuel effective, responsible outbound, Cognism offers a high-quality, compliance-focused and capable solution.

Lusha is a B2B data and sales-intelligence platform that helps go-to-market teams find and reach the right prospects — with verified contact details, company data and buying signals. Built for both human sales teams and, increasingly, AI agents, it turns "who should we contact and how do we reach them?" into an answered question backed by a large, verified database.

What Lusha is

Lusha combines a verified database of business contacts and companies with intelligence tools that score accounts, surface buying signals and help build targeted prospect lists. You can enrich existing records, find verified emails and phone numbers, identify accounts showing buying intent, and route and score leads — through a web app, Chrome extension, API, or even AI assistants via MCP.

Who it's for

Lusha serves sales development and business-development teams, go-to-market operations leaders, and recruiting teams sourcing candidates — plus AI agents and CRM users on Salesforce, HubSpot and others. Anyone whose job depends on finding accurate contact information and reaching the right decision-makers is a natural user.

What it offers

• 290M+ verified business contacts globally (87.8M in the US)
• 29M+ company records with 78 fields each
• 165M+ work emails and 117M+ direct phone numbers
• 26 buying signals (funding, hiring, leadership changes) refreshed weekly
• 7 predictive account-scoring models and ICP matching
• Lookalike prospecting and territory planning
• Enrichment, lead qualification, routing and scoring
• Integrations: Salesforce, HubSpot, Zapier, Make, n8n; MCP for AI assistants

Accurate data you can trust

The whole point of a contact database is accuracy, and Lusha leans hard into it — publishing tested results like 98% email and 86% phone accuracy, and even independently measuring data decay (12.6% annually). That transparency matters because bad data wastes a sales team's time and hurts deliverability; knowing the numbers are verified and getting refreshed gives reps confidence that the emails and phone numbers they're using are real, which directly improves outreach results.

Signals that tell you when to reach out

Beyond contact details, Lusha's intelligence layer helps with timing and targeting. Its 26 buying signals — funding rounds, hiring surges, leadership changes, promotions — are tied to named companies on specific dates, not vague anonymous intent, and predictive models score accounts by fit. That means a rep can reach out to a company right when something relevant just happened, which is far more effective than cold outreach with no context.

Built for an AI-agent world

A distinctive part of Lusha is that it's designed to be "agent-native" — AI assistants like Claude, ChatGPT and Gemini can access the same verified database as human teams through MCP. As sales workflows increasingly involve AI doing research and prospecting, having a data source built for agents to query directly is forward-looking. Combined with strong compliance (ISO 27701, ISO 42001, SOC 2 Type II, GDPR/CCPA), it's ready for both human and automated go-to-market work.

Why choose Lusha

For sales, go-to-market and recruiting teams that need accurate B2B contact data and intelligence, Lusha is a strong choice. Its large verified database, transparently tested accuracy, dated buying signals, predictive scoring, broad integrations and agent-native design make it a practical way to find the right prospects and reach them at the right moment — whether the work is done by a human rep or an AI agent, and with the compliance credentials serious organizations require.