Emma vs Scratchworks: Which Is Better in 2026?

Emma (by Marigold) is an email marketing platform focused on helping businesses create beautiful, on-brand email campaigns, with a particular strength in supporting teams and multi-account organisations. It combines an easy design experience with automation, segmentation and analytics.

Design and brand

Emma emphasises attractive, on-brand email design, with templates and an editor that make it easy to produce polished campaigns that reflect a company's brand — valuable for businesses where brand consistency matters.

Automation and segmentation

The platform offers automation for welcome series, drip campaigns and triggered emails, plus segmentation to target the right audience, helping businesses send relevant, timely messages that perform better than one-size-fits-all sends.

Team and multi-account support

A distinguishing feature is Emma's support for teams, approvals and multi-account/franchise setups, making it well-suited to larger organisations or brands with multiple locations that need brand control across many senders.

Analytics and integrations

Emma provides analytics to measure campaign performance and integrations with common business tools, helping teams understand results and connect email to the rest of their stack.

Who it's for

Emma is ideal for businesses, teams and multi-location brands that want beautiful, on-brand email campaigns with strong support for collaboration and brand control across accounts.

In short, Emma is a design-focused email marketing platform with strong team and multi-account features, ideal for brand-conscious businesses and organisations with multiple senders.

Why brands choose Emma

Emma stands out for brand-conscious businesses and, especially, organisations with multiple locations or teams. Its emphasis on beautiful, on-brand email design helps companies produce campaigns that look polished and consistent, while its support for teams, approvals and multi-account/franchise structures solves a real problem for larger or multi-location brands: maintaining brand control and coordination when many people or sites send email. That combination of design focus and team/multi-account capability is Emma's signature and why it's chosen by brands that care about consistency at scale.

Getting started and who it suits

Emma involves setting up your brand templates, audiences and any team/account structure, then creating campaigns and automations from there. Once running, automation and segmentation deliver relevant, on-brand emails, and analytics show performance across campaigns and accounts. Its multi-account and approval features make it particularly suited to franchises, multi-location businesses and larger marketing teams that need both brand control and collaboration. For a brand-focused organisation — especially one with several locations or a team of senders — Emma offers a design-led, well-coordinated email marketing platform.

Scratchworks makes downloadable kits for UK trades and solo operators who would rather buy a finished pack than invent everything in ChatGPT after a 10-hour day. It is a small UK brand selling practical digital kits, not another SaaS.

Google Business Profile Starter Kit (£19): setup checklist, profile copy for common UK trades, photo shot list, first 10 Google posts, and honest review-ask scripts (no gating, no paid-review incentives).

50 Google Review Replies for UK Trades (£29): ready-to-paste replies for praise, mixed feedback, angry reviews, no-shows and price complaints, plus a one-page note on what never to admit in writing.

Also in the shop: VA Onboarding Kit (£39) and Competitor Tear-down Blueprint (£79).

Plain UK English. Instant download on Gumroad. We stay ethical: no fake reviews, no Maps ranking guarantees, no income claims, no regulated financial advice. Templates and checklists only.

Links: https://scratchworks.uk and https://chrisclark1979.gumroad.com/

What problem it solves

UK trades often leave Google Business Profiles half-finished and freeze at the reply box after a long day on site. Scratchworks gives them ready-made checklists and reply templates.