Fin vs Gladly: Which Is Better in 2026?

The dream of customer support has always been instant, accurate help at any hour without a giant team — and AI is finally making it real. Fin, from the team at Intercom, is one of the front-runners: an AI customer agent that bills itself as 'the highest performing customer agent,' with industry-leading resolution rates to back it up.

Resolutions, not just deflection

Fin's headline is performance: it achieves an industry-leading 76% average resolution rate, meaning it actually solves customer problems rather than just deflecting tickets or frustrating people into giving up. It operates across the whole customer journey and multiple channels — chat, voice, email and social media — so customers get consistent AI help wherever they reach out. That multi-channel reach is increasingly what a modern support operation requires.

Handles complex, multi-step work

Fin isn't limited to canned FAQ answers. It integrates with your existing helpdesk and business systems via API, and its Procedures feature lets it carry out complex, multi-step workflows — checking an order, processing a change, following a policy. It learns continuously from interactions to improve over time and can handle customer service, sales and ecommerce tasks using pre-trained skills plus your own custom business knowledge. That combination is what pushes it from 'chatbot' to genuine 'agent.'

Control and trust built in

Enterprises get to keep control over Fin's tone, behavior and knowledge configuration, which matters when an AI is speaking for your brand to real customers. It sits in the same space as AI support tools like Chatbase, but with Intercom's scale, resolution performance and deep helpdesk integration behind it.

Proven at scale

Fin is used by over 12,000 forward-looking brands across software, retail, ecommerce, gaming, financial services and enterprise — a strong signal that the resolution rates hold up in the real world.

Who it's for

Fin suits companies of all sizes that want to automate customer support while keeping control over how the AI represents them — from software and retail to gaming and financial services.

Pricing

Fin uses outcome-based pricing: you 'only pay for Fin when it delivers value,' with configurable alerts, limits and real-time reporting to control costs. That pay-per-resolution model aligns cost with results — you're charged when it actually solves something, not just for existing.

Bottom line: Fin is a top-performing AI customer agent that resolves a genuine majority of queries across every channel, handles complex workflows, and charges only when it delivers — backed by Intercom and trusted by 12,000+ brands.

Gladly is a customer service platform built around a distinctive philosophy: organizing support around people rather than tickets. Traditional help desks treat each customer contact as a separate ticket, which fragments the relationship and forces customers to repeat themselves. Gladly instead centers everything on the customer, giving agents a single, continuous conversation and complete history with each person across every channel — voice, chat, email, messaging and social — so support feels personal, informed and human rather than transactional.

This customer-centered model is Gladly's defining feature. Agents see one lifelong conversation thread per customer, with full context regardless of channel, so they never have to ask a customer to start over and can deliver genuinely personalized, caring service. The platform unifies all communication channels into this single view and increasingly incorporates AI to assist agents, automate where appropriate, and help deliver fast, consistent answers. The result is support that builds relationships and loyalty, which is especially valuable for brands where customer experience is a core differentiator.

Gladly is particularly popular with consumer brands — especially in retail and ecommerce — that view customer service as a key part of their brand and want to deliver standout, personal experiences at scale. By treating customers as people with a continuous relationship rather than a stream of disconnected tickets, it helps these brands build loyalty and turn support into a competitive advantage. As customer expectations rise and personalization becomes ever more important, platforms that organize service around the customer are compelling. For brands that want to deliver radically personal, relationship-driven customer service across every channel — with AI to help at scale — Gladly offers a distinctive, thoughtful and effective solution.