Frase vs SmartLinks: Which Is Better in 2026?
A side-by-side comparison of Frase and SmartLinks, two seo & marketing tools — what each does, who it's best for, and how to choose between them.
Quick verdict
Frase and SmartLinks are both seo & marketing tools, so it comes down to fit. Pick Frase if you want An AI content tool that researches, writes, and optimizes SEO content to rank — from brief… Pick SmartLinks if you want Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob…
Frase
An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready article.
- Category
- SEO & Marketing
- Rating
- Not yet rated
- Best for
- SEO content, AI writing, content optimization
SmartLinks
Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from one workspace.
- Category
- SEO & Marketing
- Rating
- Not yet rated
- Best for
- mobile app growth, ASO, localization
| At a glance | Frase | SmartLinks |
|---|---|---|
| What it is | An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready article. | Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from one workspace. |
| Category | SEO & Marketing | SEO & Marketing |
| Type | Software | Software |
| Best for | SEO content, AI writing, content optimization, research | mobile app growth, ASO, localization, AI content |
What is Frase?
Frase is an AI-powered content tool that helps marketers and writers research, write, and optimize content designed to rank in search engines, streamlining the whole process from brief to publish-ready article. Creating SEO content that performs requires researching what's already ranking, understanding what a topic needs to cover, writing comprehensively, and optimizing for relevance — a time-consuming, multi-step process. Frase brings these steps together, using AI to analyze the search results for a topic and guide the creation of content that's thorough, relevant, and competitive.
The platform analyzes the top-ranking pages for a target keyword to understand what successful content covers, then helps you build a content brief and write an optimized article — with AI assistance for generating and improving the text — that addresses the topics and questions search engines and readers expect. It scores your content against what's ranking, so you can see whether your article is comprehensive enough to compete, and it streamlines research that would otherwise take hours. By combining SERP research, AI writing, and content optimization in one workflow, Frase helps teams produce SEO content faster and with a better chance of ranking.
Frase is used by content marketers, SEO professionals, and writers who want to create search-optimized content efficiently and rank for their target topics. The value is faster, smarter SEO content: it replaces hours of manual research and guesswork with AI-guided briefs, writing, and optimization, helping teams produce content that's genuinely competitive in search. As always with AI writing, human judgment and editing matter for quality and accuracy, and Frase works best as an accelerant for skilled creators. For teams that invest in content as a growth channel and want to research, write, and optimize more efficiently, Frase offers a focused, capable platform that connects SEO research directly to content creation.
What is SmartLinks?
SmartLinks helps indie mobile developers and app teams manage the work that continues after a launch. It brings multilingual ASO, store screenshots, regional pricing, reviews, feedback and revenue into one workspace.
Generate and localize store content, prepare bulk review replies for review and publishing, and turn recurring feedback themes into actionable product concerns or blog ideas. Blog and social automation can generate content as well as schedule it, with connected accounts and plan limits.
A consolidated revenue view combines Apple, Google Play and AdMob data. An AI proxy keeps provider keys on the server and provides access and usage controls for app integrations.
Created by Amr, who manages a portfolio of more than 70 published mobile apps. A free plan is available; feature availability and usage limits vary by plan. Hosted AI usage is free for the first year within the applicable limits.
What problem it solves
App teams repeatedly switch between store consoles, translation tasks, review queues, content tools and revenue reports. SmartLinks groups those workflows so a small team can maintain an app portfolio with fewer repeated manual steps.
Key differences at a glance
- Purpose: Frase is An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready article. SmartLinks, by contrast, is Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from one workspace.
- Category & type: both sit in SEO & Marketing, and both are offered as software.
- Best suited for: Frase leans toward SEO content, AI writing, content optimization, whereas SmartLinks leans toward mobile app growth, ASO, localization.
- Community rating: Frase is not yet rated vs SmartLinks is not yet rated. Ratings are community-submitted and change over time.
Frase vs SmartLinks: which should you choose?
Frase and SmartLinks both serve the seo & marketing space, so the best choice depends on your priorities. Choose Frase if you want An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready… Choose SmartLinks if you want Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from…The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Frase better than SmartLinks?
It depends on what you need. Frase is An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready article. SmartLinks is Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from one workspace. Both are seo & marketing tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between Frase and SmartLinks?
Frase focuses on An AI content tool that researches, writes, and optimizes SEO content to rank — from brief to publish-ready article. while SmartLinks focuses on Manage mobile app ASO, localized screenshots, pricing, reviews, AI content and Apple, Google Play and AdMob revenue from one workspace. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Frase and SmartLinks?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Frase or SmartLinks?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.