GetResponse vs HubSpot: Which Is Better in 2026?
A side-by-side comparison of GetResponse and HubSpot — what each does, who it's best for, and how to choose between them.
Quick verdict
GetResponse is a seo & marketing tool and HubSpot is a sales & crm tool — they're built for different jobs, so start with the problem you're solving. Pick GetResponse if you want An all-in-one email marketing and automation platform with landing pages, webinars and funnels. Pick HubSpot if you want CRM, marketing and sales tools that grow with your business.
GetResponse
An all-in-one email marketing and automation platform with landing pages, webinars and funnels.
- Category
- SEO & Marketing
- Rating
- Not yet rated
- Best for
- email-marketing, automation, landing-pages
HubSpot
CRM, marketing and sales tools that grow with your business.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- CRM, marketing automation, sales
| At a glance | GetResponse | HubSpot |
|---|---|---|
| What it is | An all-in-one email marketing and automation platform with landing pages, webinars and funnels. | CRM, marketing and sales tools that grow with your business. |
| Category | SEO & Marketing | Sales & CRM |
| Type | Software | Software |
| Best for | email-marketing, automation, landing-pages, webinars | CRM, marketing automation, sales |
What is GetResponse?
GetResponse is an AI-powered email marketing and automation platform built to turn prospects into customers and keep them coming back. Trusted by more than 350,000 entrepreneurs, ecommerce stores and enterprise brands — including names like Red Bull, Revolut, Zendesk and Carrefour — it combines email, automation, landing pages, webinars and paid-ads tools in one place so marketers can run their whole funnel without stitching together separate apps.
What is GetResponse?
At its heart GetResponse is a full-featured email marketing tool, but it has grown into a complete conversion platform. You can design and send newsletters, build automated customer journeys, publish landing pages, host webinars and capture leads with forms and popups — all from a single dashboard. AI runs throughout the product, from writing email copy and generating landing pages to optimizing the best time to send each message.
Who it's for
GetResponse suits solo entrepreneurs, content creators, ecommerce merchants and larger marketing teams alike. Small businesses appreciate that one subscription covers email, pages and automation, while ecommerce brands lean on its revenue-focused features like abandoned-cart recovery, product recommendations and promo campaigns tied directly to sales.
Key features
- Email marketing with AI content personalization and send-time optimization
- Marketing automation for welcome, cart-recovery and re-engagement journeys
- Landing pages with an AI copywriter for launches, flash sales and lead capture
- Built-in SMS messaging and web-push notifications
- Webinars for lead nurturing and sales
- Forms, popups and banners for list growth
- AI product recommendations and sales funnels
Automation and funnels
GetResponse's automation builder lets you map out customer journeys visually, triggering emails, SMS and tags based on behavior. Its conversion funnels take this further by combining lead capture, nurture sequences, sales pages and payment steps into ready-made flows, so a small team can launch a complete campaign — from first click to purchase — without a developer.
Integrations
The platform connects with more than 150 third-party tools, syncing data and automating workflows with the ecommerce platforms, CRMs, analytics and ad networks most businesses already use. That makes it straightforward to plug GetResponse into an existing stack rather than rebuilding everything around it.
Deliverability and support
Two things separate GetResponse from cheaper alternatives: deliverability and support. The company reports a 99% deliverability rate across more than 160 countries, which matters because an email that lands in spam earns nothing. Support is available 24/7 and consistently rated highly, so help is there whenever a campaign is on the line.
Pricing
GetResponse offers several tiers that scale with list size and feature needs, plus a free 14-day trial with no credit card required. Because a single plan bundles email, automation, landing pages and more, it often replaces two or three separate subscriptions, which is a large part of its value for growing businesses.
Ecommerce and revenue tools
For online stores, GetResponse focuses squarely on revenue. Abandoned-cart emails win back shoppers who left without buying, AI product recommendations surface items each contact is likely to want, and promo-driven automations re-engage past customers with timely offers. Published case studies show the payoff, from tens of thousands of dollars generated by a handful of emails to large single-campaign returns, illustrating how much a well-run lifecycle program can add to a store's bottom line.
Why choose GetResponse
GetResponse is a strong pick for anyone who wants an all-in-one marketing platform rather than a pile of point tools. With AI woven through every feature, dependable deliverability, round-the-clock support and funnels that connect the whole journey, it gives small teams the kind of marketing firepower that used to require a much bigger budget.
What is HubSpot?
HubSpot brings CRM, marketing automation and sales pipelines together in one connected platform.
Key differences at a glance
- Purpose: GetResponse is An all-in-one email marketing and automation platform with landing pages, webinars and funnels. HubSpot, by contrast, is CRM, marketing and sales tools that grow with your business.
- Category & type: GetResponse is SEO & Marketing, while HubSpot is Sales & CRM, and both are offered as software.
- Best suited for: GetResponse leans toward email-marketing, automation, landing-pages, whereas HubSpot leans toward CRM, marketing automation, sales.
- Community rating: GetResponse is not yet rated vs HubSpot is not yet rated. Ratings are community-submitted and change over time.
GetResponse vs HubSpot: which should you choose?
GetResponse (SEO & Marketing) and HubSpot (Sales & CRM) are built for different jobs, so think first about which problem you're solving. Choose GetResponse if you want An all-in-one email marketing and automation platform with landing pages, webinars and funnels. Choose HubSpot if you want CRM, marketing and sales tools that grow with your business.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is GetResponse better than HubSpot?
It depends on what you need. GetResponse is An all-in-one email marketing and automation platform with landing pages, webinars and funnels. HubSpot is CRM, marketing and sales tools that grow with your business. They serve different needs (SEO & Marketing vs Sales & CRM), so compare them against your specific use case.
What's the main difference between GetResponse and HubSpot?
GetResponse focuses on An all-in-one email marketing and automation platform with landing pages, webinars and funnels. while HubSpot focuses on CRM, marketing and sales tools that grow with your business. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both GetResponse and HubSpot?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, GetResponse or HubSpot?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.