Gorgias vs HubSpot: Which Is Better in 2026?
A side-by-side comparison of Gorgias and HubSpot — what each does, who it's best for, and how to choose between them.
Quick verdict
Gorgias is a customer support tool and HubSpot is a sales & crm tool — they're built for different jobs, so start with the problem you're solving. Pick Gorgias if you want A help desk built for ecommerce that connects support to your store so agents can act… Pick HubSpot if you want CRM, marketing and sales tools that grow with your business.
Gorgias
A help desk built for ecommerce that connects support to your store so agents can act on orders instantly.
- Category
- Customer Support
- Rating
- Not yet rated
- Best for
- ecommerce support, help desk, Shopify
HubSpot
CRM, marketing and sales tools that grow with your business.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- CRM, marketing automation, sales
| At a glance | Gorgias | HubSpot |
|---|---|---|
| What it is | A help desk built for ecommerce that connects support to your store so agents can act on orders instantly. | CRM, marketing and sales tools that grow with your business. |
| Category | Customer Support | Sales & CRM |
| Type | Software | Software |
| Best for | ecommerce support, help desk, Shopify, customer service | CRM, marketing automation, sales |
What is Gorgias?
Gorgias is a customer-support and conversational-commerce platform built specifically for ecommerce brands — especially those on Shopify. It combines an AI support agent trained on ecommerce with a unified helpdesk, so online stores can automate a large share of support, resolve issues faster, and even turn support conversations into sales. It powers 17,000+ ecommerce brands and roughly 40% of Shopify stores.
What Gorgias is
Gorgias unifies every customer conversation — email, chat, SMS, WhatsApp, Instagram, Facebook — into one helpdesk, tightly integrated with Shopify so agents see live order and customer data right in the conversation. Its AI agent, pre-trained on over a billion ecommerce conversations, automates routine support and can take real actions like cancellations, discounts and upsells, all in the customer's brand voice.
Who it's for
Gorgias is made for ecommerce merchants, particularly Shopify brands, that want support to be fast, on-brand and revenue-aware rather than a cost center. From growing DTC stores to large online retailers, it's for teams handling high volumes of order, shipping and product questions who want automation that actually understands ecommerce.
What it offers
- AI agent pre-trained on 1 billion+ ecommerce conversations
- Automates roughly 60% of routine support inquiries
- Unified omnichannel inbox (email, chat, SMS, WhatsApp, Instagram, Facebook)
- Native Shopify integration with live order and customer data
- In-conversation actions: cancellations, discounts, upsells
- Real-time coaching for human agents
- Revenue-attribution reporting
- 300+ integrations (Recharge, Klaviyo, Yotpo) and an OpenAI partnership
AI that actually knows ecommerce
Generic support bots struggle with online-store questions; Gorgias's AI is different because it's pre-trained specifically on ecommerce, with expertise baked in. It understands intent, applies your brand voice and policies, and resolves around 60% of routine inquiries on its own — with some brands hitting a 56% automation rate within two months. For a store drowning in "where's my order?" tickets, that ecommerce-native automation is the difference between keeping up and falling behind.
Support that drives revenue
Gorgias reframes support as a growth channel, not just a cost. Because it's wired into Shopify and can take actions mid-conversation — applying a discount, suggesting an upsell, saving a cancellation — support interactions can directly generate sales, and revenue-attribution reporting proves it. Brands cite striking returns, like 19.2x ROI on AI-driven sales interactions, reflecting how much value hides in conversations that generic helpdesks treat as pure overhead.
One inbox, full context
By unifying every channel into one inbox with live Shopify data, Gorgias gives agents complete context on every customer — their orders, history and the full conversation — regardless of where they reached out. Real-time coaching helps agents respond better, and ticket routing keeps the team organized. That shared context between AI and humans, in one platform rather than bolted-on tools, is what makes responses fast and consistent.
Connected to the ecommerce stack
Gorgias doesn't operate in isolation — it plugs into the tools ecommerce brands already run, with 300+ integrations including subscription platform Recharge, email/SMS marketing tool Klaviyo and reviews platform Yotpo, plus a direct OpenAI partnership powering its AI. That connectivity means support agents (and the AI) can see subscription details, marketing context and more right in the conversation, so they resolve issues accurately without hunting across separate systems. For a brand's whole stack, Gorgias becomes the support hub that ties customer context together.
Why choose Gorgias
For ecommerce brands, especially on Shopify, that want support which is fast, automated and revenue-generating, Gorgias is a purpose-built leader. Its ecommerce-trained AI, unified omnichannel inbox, deep Shopify integration, in-conversation actions and revenue reporting make it a practical way to automate the bulk of support while turning customer conversations into a genuine driver of sales.
What is HubSpot?
HubSpot brings CRM, marketing automation and sales pipelines together in one connected platform.
Key differences at a glance
- Purpose: Gorgias is A help desk built for ecommerce that connects support to your store so agents can act on orders instantly. HubSpot, by contrast, is CRM, marketing and sales tools that grow with your business.
- Category & type: Gorgias is Customer Support, while HubSpot is Sales & CRM, and both are offered as software.
- Best suited for: Gorgias leans toward ecommerce support, help desk, Shopify, whereas HubSpot leans toward CRM, marketing automation, sales.
- Community rating: Gorgias is not yet rated vs HubSpot is not yet rated. Ratings are community-submitted and change over time.
Gorgias vs HubSpot: which should you choose?
Gorgias (Customer Support) and HubSpot (Sales & CRM) are built for different jobs, so think first about which problem you're solving. Choose Gorgias if you want A help desk built for ecommerce that connects support to your store so agents can act on orders… Choose HubSpot if you want CRM, marketing and sales tools that grow with your business.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Gorgias better than HubSpot?
It depends on what you need. Gorgias is A help desk built for ecommerce that connects support to your store so agents can act on orders instantly. HubSpot is CRM, marketing and sales tools that grow with your business. They serve different needs (Customer Support vs Sales & CRM), so compare them against your specific use case.
What's the main difference between Gorgias and HubSpot?
Gorgias focuses on A help desk built for ecommerce that connects support to your store so agents can act on orders instantly. while HubSpot focuses on CRM, marketing and sales tools that grow with your business. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Gorgias and HubSpot?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Gorgias or HubSpot?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.