Lusha vs Thena: Which Is Better in 2026?

Lusha is a B2B contact and company data platform that helps sales and marketing teams find accurate business contact information — emails, phone numbers and company details — to fuel their prospecting and outreach. Reaching the right decision-makers is fundamental to B2B sales, and Lusha makes it easy to discover and access reliable contact data, including directly from professional profiles and websites via its browser extension, so reps can build targeted lists and connect with prospects efficiently.

The platform's strength is providing quick, accurate access to the contact data salespeople need, with an emphasis on ease of use. Its browser extension lets reps pull verified contact details while browsing LinkedIn and company sites, and its database and tools support building prospect lists and enriching records. Lusha focuses on data accuracy and compliance, which matters both for outreach effectiveness and for respecting regulations around data use. By streamlining the often tedious work of finding and verifying contact information, it helps teams spend more time selling and less time hunting for the right person's details.

Lusha is popular with sales reps, recruiters, marketers and business development professionals who need to find and connect with B2B contacts as part of their daily work. Its accessibility and focus on accurate data make it a practical choice for individuals and teams building pipeline through outbound efforts. It integrates with CRMs and sales tools so the data flows into existing workflows. As B2B sales continues to rely on reaching the right people with accurate information, contact data platforms are an essential part of the sales stack. For sales and marketing teams that want a simple, accurate way to find business emails, phone numbers and company data to power their prospecting, Lusha offers a practical, accessible and widely-used solution — always to be used responsibly and in line with relevant data regulations.

Thena is a customer support and operations platform built for B2B companies that support their customers through shared Slack and Microsoft Teams channels. As more B2B relationships move communication into Slack Connect and Teams channels, support requests, questions and issues increasingly come through chat rather than traditional ticketing — and managing that effectively is hard. Thena turns these conversations into a structured, trackable, AI-assisted support workflow, so nothing gets missed and teams can deliver excellent, organized support where their customers actually talk to them.

The platform sits on top of your shared channels and helps you manage them like a real support operation: detecting and tracking requests, assigning and prioritizing them, ensuring timely responses, and giving visibility into what's happening across all your customer channels. It uses AI to help triage and respond, surface insights, and reduce the manual overhead of keeping up with many conversations. By bringing ticketing-like structure and intelligence to chat-based support, Thena solves a real problem for B2B teams whose customers expect to reach them in Slack or Teams but who need the accountability and tracking of a proper support system.

Thena is aimed at B2B SaaS companies and others whose customer relationships and support happen heavily in shared messaging channels, and who want to manage that professionally rather than letting requests slip through informal chats. It connects to the broader support and CRM stack so customer context and data flow where they're needed. As B2B communication continues shifting into Slack and Teams, and as AI makes managing those conversations smarter, platforms that bring order and intelligence to channel-based support are increasingly valuable. For B2B companies that support customers in Slack or Teams and want a structured, AI-assisted way to manage it, Thena offers a focused, modern and genuinely useful solution.