Surfe vs Thena: Which Is Better in 2026?

Surfe is a sales tool that connects LinkedIn directly to your CRM, letting reps add contacts, find verified email addresses and phone numbers, and sync conversations and data without leaving the platform where so much B2B prospecting actually happens. Since salespeople spend enormous time on LinkedIn finding and engaging prospects, but their pipeline lives in a CRM, there's constant friction moving information between the two. Surfe bridges that gap, making it seamless to capture LinkedIn contacts and activity into the CRM in a few clicks.

With Surfe's browser extension, reps working on LinkedIn can add prospects to their CRM instantly, enrich those contacts with verified contact details, and keep their CRM updated with LinkedIn conversations and notes automatically. This eliminates the tedious, error-prone manual data entry that usually accompanies LinkedIn prospecting, ensures the CRM stays accurate and complete, and lets reps work efficiently from the place they already spend their time. It supports popular CRMs, so it fits into existing sales stacks rather than replacing them.

Surfe is especially valuable for B2B sales teams and individual reps who do a lot of their prospecting and relationship-building on LinkedIn and want their CRM to reflect that work without the manual overhead. By streamlining the flow of contacts and conversations from LinkedIn into the CRM — and adding contact data enrichment along the way — it helps teams keep clean records, save time, and stay organized. As LinkedIn remains central to B2B prospecting and accurate CRM data is essential to managing pipeline, tools that connect the two are genuinely useful. For sales reps and teams that prospect on LinkedIn and want to effortlessly capture contacts, find their details and sync everything to their CRM, Surfe offers a practical, time-saving and well-targeted solution.

Thena is a customer support and operations platform built for B2B companies that support their customers through shared Slack and Microsoft Teams channels. As more B2B relationships move communication into Slack Connect and Teams channels, support requests, questions and issues increasingly come through chat rather than traditional ticketing — and managing that effectively is hard. Thena turns these conversations into a structured, trackable, AI-assisted support workflow, so nothing gets missed and teams can deliver excellent, organized support where their customers actually talk to them.

The platform sits on top of your shared channels and helps you manage them like a real support operation: detecting and tracking requests, assigning and prioritizing them, ensuring timely responses, and giving visibility into what's happening across all your customer channels. It uses AI to help triage and respond, surface insights, and reduce the manual overhead of keeping up with many conversations. By bringing ticketing-like structure and intelligence to chat-based support, Thena solves a real problem for B2B teams whose customers expect to reach them in Slack or Teams but who need the accountability and tracking of a proper support system.

Thena is aimed at B2B SaaS companies and others whose customer relationships and support happen heavily in shared messaging channels, and who want to manage that professionally rather than letting requests slip through informal chats. It connects to the broader support and CRM stack so customer context and data flow where they're needed. As B2B communication continues shifting into Slack and Teams, and as AI makes managing those conversations smarter, platforms that bring order and intelligence to channel-based support are increasingly valuable. For B2B companies that support customers in Slack or Teams and want a structured, AI-assisted way to manage it, Thena offers a focused, modern and genuinely useful solution.