Best HubSpot Alternatives for Real estate (2026)
Tolodora Editorial Team
The Tolodora Editorial Team researches software and services and writes practical, honest comparisons to help you choose faster.
Quick answer
The best HubSpot alternatives in 2026 are Follow Up Boss, Lofty and Wise Agent. Follow Up Boss is our top overall pick, best for agents and teams serious about lead follow-up. See the full ranked comparison below.
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HubSpot is a great general CRM, but real-estate agents often want tools built around leads, listings and follow-up rather than generic marketing. The right CRM should keep your pipeline moving between showings.
Here are the best HubSpot alternatives for real estate.
| Tool | Value | Support | Ease of use | Features | Overall | Best for |
|---|---|---|---|---|---|---|
| Pipedrive | 8.0 | 8.0 | 10.0 | 8.0 | 8.5 | Agents wanting a simple, visual pipeline |
| Zoho CRM | 10.0 | 6.0 | 8.0 | 10.0 | 8.5 | Budget-conscious agents wanting lots of features |
| Follow Up Boss | 6.0 | 8.0 | 8.0 | 10.0 | 8.0 | Agents and teams serious about lead follow-up |
| Wise Agent | 10.0 | 8.0 | 8.0 | 6.0 | 8.0 | Agents wanting an affordable all-in-one CRM |
| Lofty | 4.0 | 8.0 | 8.0 | 10.0 | 7.5 | Teams wanting an all-in-one CRM, IDX site and marketing |
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | Follow Up Boss | Agents and teams serious about lead follow-up | 4.0/5 |
| 2 | Lofty | Teams wanting an all-in-one CRM, IDX site and marketing | 3.8/5 |
| 3 | Wise Agent | Agents wanting an affordable all-in-one CRM | 4.0/5 |
| 4 | Pipedrive | Agents wanting a simple, visual pipeline | 4.3/5 |
| 5 | Zoho CRM | Budget-conscious agents wanting lots of features | 4.3/5 |
Follow Up Boss
- Pricing
- 6.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
Real-estate CRM built around fast lead follow-up.
Best for
Agents and teams serious about lead follow-up
Follow Up Boss is a CRM for real-estate teams focused on lead routing, follow-up automation and integrations with lead sources — a favorite for agents serious about working their pipeline. For a real estate setup, it's well worth a closer look.
Lofty
- Pricing
- 4.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
All-in-one CRM, IDX site and marketing.
Best for
Teams wanting an all-in-one CRM, IDX site and marketing
Lofty (formerly Chime) is an all-in-one real-estate platform combining CRM, IDX website, lead generation and marketing automation, aimed at teams wanting everything in one system. For real estate, it's one of the stronger options on this shortlist.
Wise Agent
- Pricing
- 10.0/10
- Functionality
- 6.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
Affordable all-in-one real-estate CRM.
Best for
Agents wanting an affordable all-in-one CRM
Wise Agent is an affordable real-estate CRM with contact management, transaction tools, drip campaigns and lead automation — a budget-friendly, agent-focused option with solid support. For a real estate setup, it's well worth a closer look.
Pipedrive
- Pricing
- 8.0/10
- Functionality
- 8.0/10
- Ease of use
- 10.0/10
- Support
- 8.0/10
What I like
Visual, easy pipeline reps actually update.
Best for
Agents wanting a simple, visual pipeline
Pipedrive is a visual, easy-to-use sales CRM built around a drag-and-drop pipeline and activity reminders, popular with small teams that value simplicity and adoption over heavy features. Among real estate, it earns its spot for the reasons above.
Zoho CRM
- Pricing
- 10.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 6.0/10
What I like
Feature-rich CRM at a very fair price.
Best for
Budget-conscious agents wanting lots of features
If you run this kind of real estate operation, it belongs on your list. Zoho CRM is a feature-rich, affordable CRM with automation, analytics and a huge suite of connected Zoho apps, offering strong value for small and mid-size businesses.
How agents should choose a CRM
Real estate runs on fast, disciplined lead follow-up, so the best HubSpot alternative is the one that keeps you on top of leads without enterprise cost or complexity. Decide whether you want a real-estate-specific CRM — with lead routing and sometimes an IDX website — or a flexible general CRM you adapt, and whether a solo agent or a growing team will use it.
Our take
Follow Up Boss is the pick for agents and teams serious about lead follow-up; Lofty suits teams wanting an all-in-one CRM with an IDX site and marketing; Wise Agent is the affordable real-estate all-rounder; and Pipedrive or Zoho CRM are the strong general-CRM options for agents who want simplicity or value.
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