Lofty

Lofty (formerly Chime) is an all-in-one real estate platform combining IDX websites, a powerful CRM, marketing automation, lead generation and AI tools. Built for agents, teams and brokerages, it aims to be a complete system for generating, nurturing and converting real estate leads, with a strong emphasis on AI-driven features.

IDX websites and lead generation

Lofty provides IDX-integrated real estate websites and lead-generation tools that capture buyer and seller leads from online search and ads, feeding them straight into the CRM for follow-up.

CRM and automation

Its CRM is built to convert leads over the long real estate cycle, with automated follow-up, action plans, and increasingly AI-powered features that help agents respond fast and nurture consistently — key to converting leads.

AI and team tools

Lofty leans into AI for lead engagement and productivity, and offers reporting and team-management tools for teams and brokerages to distribute leads and track performance across agents.

Who it's for

Lofty is aimed at real estate agents, teams and brokerages that want an integrated, AI-forward platform for generating and converting online leads, with IDX websites and CRM in one. For a real estate business focused on lead generation and conversion with modern AI tools, Lofty is a powerful choice.

Why agents choose Lofty

Lofty (formerly Chime) appeals to real estate agents and teams who want a modern, AI-forward all-in-one for generating and converting leads. By combining high-converting IDX websites, a capable CRM, marketing automation and increasingly powerful AI tools in one platform, it connects the whole funnel — from a searcher landing on your site to a nurtured, ready-to-transact lead. Its AI features for lead engagement and productivity are a growing draw, helping agents respond fast and consistently, which is what actually converts real estate leads.

Getting started and teams

Lofty is set up as an integrated system, so onboarding typically involves launching your IDX website, connecting lead sources, and configuring the CRM, automations and AI tools. Because website, lead capture and CRM work together, leads flow into follow-up from day one. For teams and brokerages, lead distribution, accountability and reporting help manage multiple agents and maximise return on lead spend. For a real estate business committed to generating and converting its own online leads with modern, AI-assisted tools in one connected platform, Lofty is a powerful, forward-looking choice.

In short, Lofty gives real estate agents and teams a modern, AI-forward, all-in-one funnel — IDX website, CRM, marketing and automation — built to generate and convert online leads and maximise return on lead spend.