Pikka Agency : Ecommerce and Shopify expert at your service

Pikka is a Shopify-focused ecommerce agency based in Paris and Bordeaux, helping ambitious merchants build, rebuild and optimize online stores designed to perform over the long term.

We work with brands and ecommerce teams that have reached a point where their online store needs to do more. More clarity for customers. More efficiency for internal teams. More flexibility for future growth. And, ultimately, more revenue.

Our role is not simply to launch a Shopify store. We help merchants create ecommerce platforms that are easier to use, easier to manage and better aligned with their commercial objectives.

A Shopify agency focused on business outcomes

A successful ecommerce project is not defined by design alone.

A store can look good and still create friction. It can be technically functional but difficult to operate. It can generate traffic without converting enough visitors into customers. It can accumulate apps, custom developments and workarounds until every change becomes slow and expensive.

Pikka approaches Shopify projects from a broader perspective.

We look at the entire ecommerce experience: customer journeys, merchandising, navigation, product discovery, mobile usability, conversion, technical performance, integrations and day-to-day operations.

The objective is to identify what prevents an ecommerce business from growing efficiently and remove those obstacles one by one.

That can mean rebuilding an outdated store, migrating from another ecommerce platform, improving conversion rates, simplifying a complex technical architecture or creating a stronger foundation for future international or B2B development.

Shopify design and development

Pikka designs and develops Shopify stores for merchants who want an ecommerce experience that combines brand identity with commercial effectiveness.

Every project starts with understanding how customers actually use the store.

What are they trying to find? What information do they need before purchasing? Where do they hesitate? How easily can they compare products? What happens on mobile? How quickly can they reach the right product, understand its value and complete their purchase?

These questions influence the structure of the store before visual design decisions are made.

Our team works on information architecture, navigation, collection pages, product pages, content hierarchy, merchandising, cart experience and other key conversion points.

The result is a store designed not only to represent the brand, but also to help customers make decisions.

On the development side, we focus on building Shopify stores that remain maintainable.

Ecommerce teams should not need a developer every time they want to launch a campaign, update content or create a new landing page. We therefore pay particular attention to reusable sections, flexible templates and Shopify's native capabilities whenever possible.

Custom development is used when it creates a genuine business advantage, not simply because it is technically possible.

Shopify migrations and ecommerce rebuilds

A significant part of our work involves ecommerce migrations and complete store rebuilds.

Companies often contact Pikka when their existing platform has become a limitation.

The store may be expensive to maintain. Development may have become increasingly complex. Performance may be deteriorating. Marketing teams may depend too heavily on developers. The technical stack may contain years of accumulated customizations that nobody wants to touch.

Moving to Shopify can simplify this environment, but a migration must be treated as more than a technical transfer.

Products, customers and orders need to be migrated correctly. URLs and SEO equity need to be preserved. Tracking needs to continue working. Existing business rules need to be understood. ERP, logistics, payment and marketing integrations need to be reviewed.

At the same time, a migration represents an opportunity to question decisions inherited from the previous platform.

Instead of reproducing every historical feature, we help merchants determine what should be preserved, what can be simplified and what should be redesigned.

This approach is particularly important for migrations from platforms such as PrestaShop, Magento or custom ecommerce systems, where years of development can create unnecessary technical complexity.

The goal is not to rebuild the old store inside Shopify.

The goal is to create a better ecommerce platform.

Ecommerce UX and conversion optimization

Traffic is expensive.

When an ecommerce business already attracts thousands or millions of visitors, relatively small improvements in conversion can have a significant financial impact.

That is why UX and conversion optimization are central to Pikka's approach.

We analyze the areas of the customer journey where friction is most likely to affect revenue: homepage positioning, navigation, search, collections, filters, product pages, mobile interfaces, reassurance elements, cart experience and checkout preparation.

We also look beyond individual pages.

Conversion problems are often caused by inconsistencies across the experience.

A visitor may discover a product through advertising, arrive on a landing page that does not answer their questions, struggle to understand the differences between product variants and eventually abandon the purchase.

Improving a button or changing a headline will not necessarily solve that problem.

We therefore focus on understanding the complete journey and prioritizing improvements according to their expected business impact.

Depending on the merchant, this work can include UX audits, conversion analysis, redesign recommendations, A/B testing hypotheses and continuous ecommerce optimization.

Performance and technical optimization

Store performance affects both customer experience and commercial performance.

Slow pages create friction, particularly on mobile connections. Heavy themes and excessive third-party scripts can gradually reduce performance. Apps installed over several years may continue loading code even when their commercial value has become marginal.

Pikka helps merchants identify these problems and simplify their Shopify environment.

We review theme architecture, scripts, applications, images, tracking implementations and custom integrations to understand what is affecting performance.

The objective is not to chase a theoretical performance score at the expense of useful ecommerce functionality.

Instead, we look for the best balance between customer experience, marketing requirements, technical performance and operational needs.

A fast store is valuable because customers experience less friction.

A simpler store is valuable because teams can work more efficiently.

A cleaner technical environment is valuable because future development becomes easier.

Performance optimization is therefore treated as part of the overall ecommerce strategy rather than an isolated technical exercise.

Shopify Plus and growing ecommerce businesses

As ecommerce businesses grow, their requirements change.

The problems faced by a merchant generating its first online sales are very different from those faced by a company processing thousands of orders, operating across several countries or connecting Shopify to an ERP.

Larger merchants may need advanced workflows, international storefronts, multiple markets, B2B ecommerce, complex catalog structures, custom applications or integrations with internal systems.

Pikka works with ecommerce teams to design Shopify architectures capable of supporting this complexity without making the platform unnecessarily difficult to operate.

When Shopify Plus is relevant, we help merchants understand how its additional capabilities can fit into their ecommerce strategy.

However, technology always remains secondary to the business requirement.

The question is not simply what Shopify or Shopify Plus can do.

The question is what the ecommerce business actually needs.

B2B ecommerce on Shopify

B2B ecommerce is evolving rapidly.

Many companies that historically managed professional orders through email, spreadsheets, ERP interfaces or sales representatives are now looking for more efficient digital processes.

Shopify can play an important role in this transformation.

Pikka works with businesses exploring or implementing B2B ecommerce models, including customer-specific pricing, professional catalogs, account management, payment conditions and integrations with existing business systems.

The challenge is often less about creating an online catalog and more about connecting ecommerce with existing operational processes.

Orders may need to flow into an ERP. Customer accounts may require specific permissions. Pricing rules may differ between customer groups. Commercial teams may still need visibility or control over certain transactions.

We therefore approach B2B Shopify projects as operational transformation projects, not simply storefront projects.

Integrations and ecommerce ecosystems

A Shopify store rarely operates independently.

Modern ecommerce businesses rely on multiple systems: ERP platforms, warehouse management systems, payment providers, CRM tools, marketing platforms, analytics solutions, product information systems and logistics partners.

The quality of the connections between those systems can determine how efficiently the company operates.

Pikka helps merchants define and implement these integrations.

That can involve working with existing APIs, middleware, Shopify applications or custom developments.

Where possible, we favor simple and robust architectures.

Every additional integration creates potential maintenance requirements. Every custom workflow creates future dependencies. Every application added to Shopify needs to justify its place in the ecosystem.

Our objective is therefore to create a technical environment that solves the current business problem while remaining understandable and maintainable over time.

Continuous Shopify optimization

Launching a new ecommerce store is only the beginning.

Customer behavior changes. Product ranges evolve. Marketing channels change. New Shopify capabilities become available. Competitors improve their experiences.

The strongest ecommerce businesses continuously adapt.

Pikka therefore works with merchants beyond initial design and development projects.

We can support ongoing Shopify improvements, UX optimization, conversion initiatives, technical maintenance and ecommerce consulting.

This allows teams to move away from a model where changes happen only during major redesign projects.

Instead, ecommerce becomes an ongoing process of observation, prioritization and improvement.

Some months may focus on conversion.

Others may involve performance, merchandising, international expansion, automation or technical improvements.

The roadmap evolves with the business.

A practical approach to ecommerce consulting

Pikka combines strategy with implementation.

We do not separate ecommerce recommendations from the reality of executing them.

When we propose an improvement, we consider how it will actually be implemented in Shopify, how much complexity it introduces and how the ecommerce team will manage it afterwards.

This practical perspective is particularly important in ecommerce, where theoretical best practices often conflict with operational constraints.

A perfect UX solution that requires constant manual work may not be the right solution.

A sophisticated custom feature that creates long-term technical dependency may not be justified.

A new app that solves one problem while slowing down the entire store may create more issues than it resolves.

We try to make these trade-offs visible.

Our role is to help merchants make better ecommerce decisions, not simply add more features.

Working with ecommerce teams

Successful ecommerce projects require close collaboration between the agency and the merchant.

The people inside the company understand the products, customers, operations and commercial realities better than any external partner.

Our job is to combine that knowledge with ecommerce, UX and Shopify expertise.

Projects therefore involve working closely with marketing teams, ecommerce managers, developers, operations teams and company leadership.

Depending on the project, we may also coordinate with external ERP providers, logistics partners, analytics specialists, SEO agencies or other technology vendors.

Clear responsibilities and structured project management are particularly important during migrations and major redesigns, where many dependencies need to be coordinated.

We aim to make those projects understandable.

Merchants should know what is being built, why decisions are being made and what needs to happen before launch.

Paris, Bordeaux and clients beyond France

Pikka operates from Paris and Bordeaux and works with ecommerce businesses across France and internationally.

Our geographical presence allows us to combine close collaboration with merchants and the flexibility of working with distributed ecommerce teams.

While Shopify is an international platform, ecommerce strategy remains highly dependent on local markets.

Payment habits, logistics expectations, regulatory requirements, language, customer behavior and competitive environments all influence how a store should operate.

For merchants expanding internationally, these questions become increasingly important.

We help businesses think beyond simple translation and consider how their ecommerce experience needs to adapt to different markets.

Building ecommerce stores that can evolve

One of the most important principles behind our work is maintainability.

Ecommerce platforms are never finished.

The store built today will need to support products, campaigns and business requirements that do not yet exist.

This means architecture matters.

Templates need to be flexible. Content should be manageable. Integrations should be understandable. Custom development should remain controlled.

A merchant should not need another complete redesign simply because the business has changed.

By creating a stronger technical and UX foundation, Shopify can become a platform that supports growth instead of limiting it.

That is ultimately what Pikka aims to deliver.

We design, rebuild and optimize Shopify ecommerce stores for merchants who want sharper user experiences, stronger technical performance and measurable commercial growth.

Not more complexity but a better ecommerce platform.