PropTech Statistics 2026: 25+ Sourced Facts on Real Estate Tech
PropTech has moved well past the buzzword phase. Billions of dollars in venture capital, a growing share of buyers who start (and sometimes finish) their home search on a screen, and AI tools quietly working their way into brokerages have turned real estate into one of the more actively digitized traditional industries. But market-size claims for proptech swing wildly depending on which research firm you ask, and plenty of "AI in real estate" statistics floating around the web can't be traced back to an actual study.
Below are 25+ statistics on the proptech and real estate technology market, each pulled from a named, checkable source — market research firms (Grand View Research, Precedence Research), the National Association of Realtors' own surveys, proptech investment trackers (CRETI), and Matterport's buyer/seller research. Where research firms disagree on market size, both figures are shown rather than picking one arbitrarily.
Key PropTech stats at a glance
- The global proptech market is valued at roughly $50–55 billion in 2026, per estimates from Grand View Research and Precedence Research, with double-digit annual growth projected through the early 2030s.
- Global venture capital investment in proptech surged to $16.7 billion in 2025 — up 67.9% year-over-year and above the pre-pandemic 2019 high.
- 52% of home buyers found the home they purchased online, and 68% of Realtors now use AI tools in their business, per NAR's 2025 surveys.
- Listings with 3D virtual tours get 87% more views and up to 95% more phone inquiries than listings without them, according to Matterport-backed research.
Market Size & Investment
- The global proptech market is valued at $50.1 billion in 2026 and is projected to reach $115.0 billion by 2033, a 12.6% CAGR. — Grand View Research
- A separate estimate from Precedence Research puts the 2026 global proptech market closer to $54.66 billion, growing toward $165 billion by 2035 (13.9% CAGR) — a reminder that market-size figures vary meaningfully by research methodology. — Precedence Research
- Commercial real estate is expected to hold 57% of the proptech market in 2026, while North America leads all regions with a 38.6% share. — Grand View Research
- Global venture capital investment in proptech and adjacent real estate technology companies reached $16.7 billion in 2025 — a 67.9% year-over-year increase from 2024, and above the pre-pandemic high of roughly $14 billion set in 2019. — CRETI (Center for Real Estate Technology & Innovation)
- North American proptech companies alone attracted over $2 billion in venture investment in 2024. — CRETI
- Institutional allocations to dedicated proptech and ESG-focused real estate funds exceeded $1.1 billion in 2024, one of the catalysts research firms cite for continued market growth. — Grand View Research
Smart Buildings & IoT
- The global smart building market was valued at $141.8 billion in 2025 and is projected to reach $164.7 billion in 2026. — Grand View Research
- Smart building technology is projected to grow at an 18.9% CAGR from 2026–2033, reaching an estimated $554.0 billion by 2033. — Grand View Research
- Smart-building IoT technologies accounted for nearly 41% of new building system installations in 2024, as owners lean into connected, sensor-driven infrastructure. — Grand View Research
Online & Mobile Home Search
- 52% of home buyers found the home they purchased online. — NAR (National Association of Realtors), 2025 Profile of Home Buyers and Sellers
- 70% of buyers used a mobile or tablet device at some point during their home search. — NAR, 2025 Profile of Home Buyers and Sellers
- Despite rising digital tool usage, real estate agents remain buyers' most-used information source during a home search, ahead of mobile/tablet search apps. — NAR, 2025 Profile of Home Buyers and Sellers
- 88% of buyers and 91% of sellers used a real estate professional to complete their transaction. — NAR, 2025 Profile of Home Buyers and Sellers
- The median age of home buyers has climbed to a record 59, while first-time buyers fell to a historic low of just 21% of the market. — NAR, 2025 Profile of Home Buyers and Sellers
- The median age of first-time buyers has reached a record 40, up from the late 20s in the 1980s. — NAR, 2025 Profile of Home Buyers and Sellers
- Older and Younger Millennial buyers (ages 26–44) together made up 29% of recent home buyers, while Baby Boomers made up 53% of sellers. — NAR, 2025 Home Buyers and Sellers Generational Trends Report
AI in Real Estate
- The AI-in-real-estate market reached an estimated $301.58 billion in 2025 and is projected to hit $1,303.09 billion by 2030, a 33.9% CAGR. — Research and Markets
- 68% of Realtors now use AI tools in their day-to-day business, per NAR's 2025 Technology Survey. — NAR, 2025 REALTORS Technology Survey
- eSignature (79%) and social media (75%) remain the most widely used technology tools among Realtors overall, followed by drone photography/video at 52%. — NAR, 2025 REALTORS Technology Survey
Virtual Tours & 3D/VR Technology
- 80% of property buyers and sellers said they would switch to a real estate agent offering immersive 3D tours of listed properties. — Matterport
- Among those willing to switch agents for a 3D tour offering, 94% of Gen Z and 83% of Millennial respondents said yes, compared with 63% of Gen X respondents. — Matterport
- Listings featuring virtual tours receive 87% more views and 95% more phone inquiries than listings without them. — Matterport
- 99.4% of sellers surveyed said an immersive 3D tour would improve their listing's competitive edge in the market. — Matterport
Agent Tech Stack & Lead Sources
- When asked which technologies generated the highest number of quality leads, 39% of Realtors pointed to social media, 23% to their CRM, and 17% to their local MLS. — NAR, 2025 REALTORS Technology Survey
- Brokerage websites accounted for 13% of quality leads, with digital ad campaigns and personal business websites each contributing 12%. — NAR, 2025 REALTORS Technology Survey
📊 Found a stat useful? Cite this page.
These figures are compiled and updated by the Tolodora Editorial Team. You're welcome to use them with a link back to this page:
Tolodora Editorial Team, “PropTech Statistics 2026: 25+ Sourced Facts on Real Estate Tech”, Tolodora, 2026. https://tolodora.com/blog/proptech-statistics
Frequently asked questions
How big is the proptech market in 2026?
Estimates vary by research firm: Grand View Research values the global proptech market at $50.1 billion in 2026, while Precedence Research puts it closer to $54.66 billion — both project double-digit annual growth (roughly 12–14% CAGR) through the early 2030s, driven by commercial real estate, smart buildings, and AI-powered tools.
How many home buyers actually use the internet to search for homes?
According to NAR's 2025 Profile of Home Buyers and Sellers, 52% of buyers found the home they eventually purchased online, and 70% used a mobile or tablet device at some point during their search — though real estate agents remain buyers' single most-used information source overall.
Do 3D virtual tours actually help sell homes faster?
Research backed by Matterport found that listings with virtual tours receive 87% more views and 95% more phone inquiries than listings without them, and 80% of buyers and sellers said they'd switch to an agent who offers immersive 3D tours over one who doesn't.
Related on Tolodora
Every figure above is attributed to its cited third-party source and reflects the most recent data we could find at the time of writing; statistics change, so follow the source links to verify. Compiled by the Tolodora Editorial Team — we don't fabricate data.
