The Only Billboard

The Only Billboard allows exactly one live ad across the entire website. Each buyer takes over the billboard, sends its click to their own site, and raises the next claim price by $1. Every displaced ad remains permanently in History. It gives brands, makers, artists and communities something ordinary ad networks cannot: visible ownership of a scarce internet object with only one current occupant.

What problem it solves

Online ads are usually interchangeable units competing for scraps of attention. The Only Billboard replaces that clutter with one unmistakable position and a public succession that people can follow.