Introduction

Serbia has become one of the most interesting startup ecosystems in Southeast Europe. In recent years, Serbian founders have created companies that compete globally in industries such as artificial intelligence, biotechnology, fintech, blockchain, software development, and digital marketplaces.

The Serbian startup scene is known for strong engineering talent, innovative products, and companies that successfully reach international markets.

Some of these startups started as small teams and grew into globally recognized technology companies.

Here are the Top 10 Serbian startups you should know about.

1. Seven Bridges Genomics

Founded: 2009
Founders: Igor Bogićević, Denis Kural, Douglas Colton and team
Industry: Biotechnology / AI / Healthcare
Estimated valuation: $200M+ (estimated)

Seven Bridges Genomics is one of the most important Serbian-founded technology companies.

The company develops cloud-based platforms for genomic data analysis, helping scientists, pharmaceutical companies, and healthcare organizations understand complex biological information.

Their technology is used in areas such as cancer research, precision medicine, and drug discovery.

Seven Bridges became internationally recognized because it combined advanced software engineering with biotechnology. The company operates globally, with strong roots in Serbia and engineering teams in the region.

2. Tenderly

Founded: 2018
Founders: Bogdan Habić, Andrej Babić, Bogdan Veličković and team
Industry: Blockchain / Developer Tools
Estimated valuation: $150M–250M (estimated)

Tenderly is a developer platform that helps blockchain engineers build, test, and monitor decentralized applications.

The company created tools that make smart contract development easier and safer by allowing developers to debug blockchain transactions and detect problems before they become serious.

Tenderly attracted international attention and raised significant funding, becoming one of Serbia's most recognizable Web3 startups.

3. FishingBooker

Founded: 2013
Founder: Vukan Simić
Industry: Travel Tech / Marketplace
Estimated valuation: $50M–100M (estimated)

FishingBooker is a global online marketplace that connects fishing guides with customers around the world.

The platform allows users to discover, compare, and book fishing trips in different countries.

Often described as the "Airbnb for fishing", FishingBooker grew by focusing on a very specific niche and building a strong international community.

The company became one of the best examples of a Serbian startup creating a global consumer product.

4. Hunch

Founded: 2016
Founders: Nenad Nikolić and team
Industry: Advertising Technology / AI
Estimated valuation: $50M+ (estimated)

Hunch is an advertising automation platform that helps brands create and optimize digital advertising campaigns.

The company uses artificial intelligence and automation to help businesses produce better ads faster.

Its technology is designed for companies that run large-scale advertising operations and need better performance across platforms.

5. Orgnostic

Founded: 2019
Founder: Milica Vuković
Industry: HR Technology / People Analytics
Estimated valuation: $20M–50M (estimated)

Orgnostic is a Serbian HR technology startup focused on people analytics.

The platform helps companies understand employee engagement, organizational structure, workplace culture, and business performance.

Instead of relying only on traditional HR methods, Orgnostic uses data to help companies make better decisions about their teams.

6. SmartCat

Founded: 2016
Founder: Miloš Ristić
Industry: Artificial Intelligence / Machine Learning
Estimated valuation: $30M–80M (estimated)

SmartCat specializes in artificial intelligence, machine learning, and data engineering.

The company works with international businesses to develop AI solutions, automate processes, and build intelligent software products.

SmartCat represents the growth of Serbia from a software outsourcing destination into a country producing advanced technology companies.

7. City Expert

Founded: 2015
Founder: Nemanja Antić
Industry: Real Estate Technology
Estimated valuation: $20M–50M (estimated)

City Expert is a proptech startup that modernized the real estate experience in Serbia.

The platform helps users rent and buy apartments through a digital-first process.

The company simplified communication between tenants, landlords, and real estate professionals by bringing more transparency and speed into the market.

8. Vega IT

Founded: 2008
Founders: Aleksandar Vuković and team
Industry: Software Development / Technology
Estimated valuation: $100M+ (estimated)

Vega IT is one of Serbia's best-known technology companies.

Based in Novi Sad, the company develops software solutions for international clients and has built a strong reputation for engineering quality.

Although it is no longer a traditional startup, Vega IT represents the success of Serbian technology entrepreneurship and shows how local companies can scale internationally.

9. Leanpay

Founded: 2019
Founders: Serbian fintech team
Industry: FinTech / Payments
Estimated valuation: $30M–70M (estimated)

Leanpay is a fintech company focused on digital payments and consumer financing.

The platform allows customers to use modern installment payment solutions while helping businesses improve sales through easier financing options.

Fintech has become one of the fastest-growing sectors in Serbia, and Leanpay is among the companies pushing this transformation.

10. Bubo AI

Founded: 2024
Founders: Perica Milošević and Miloš Popović
Industry: Artificial Intelligence / 3D Technology
Estimated valuation: $10M–30M (estimated)

Bubo AI develops technology for creating interactive 3D digital versions of real-world products.

The startup focuses on combining artificial intelligence and 3D technology to help businesses present products online in a more immersive way.

As e-commerce continues to grow, technologies like Bubo AI could become increasingly important.

Conclusion

Serbia is no longer known only for software development talent. Serbian startups are now creating global products in AI, healthcare, blockchain, fintech, and online marketplaces.

The next generation of Serbian founders is proving that companies built in the Balkans can compete on a worldwide level.

The future of Serbian technology looks increasingly global.

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Frequently Asked Questions About Serbian Startups

What are the biggest startups in Serbia?

Some of the biggest and most internationally recognized Serbian startups include Tenderly, FishingBooker, Hunch, Orgnostic, SmartCat, and Seven Bridges Genomics.

These companies have built products used by global customers and have helped put Serbia on the map as a technology hub.

How many startups are there in Serbia?

Serbia has a growing startup ecosystem with hundreds of active startups, mainly focused on software, artificial intelligence, fintech, blockchain, gaming, and SaaS products.

The strongest startup activity is concentrated around Belgrade and Novi Sad, where many technology companies and founders are based.

Which Serbian startup has raised the most funding?

Tenderly is considered one of the most successful Serbian startups by funding. The company develops blockchain developer tools and has raised significant investment from international investors.

Are Serbian startups successful internationally?

Yes. Many Serbian startups target global markets from day one.

For example, FishingBooker built a worldwide marketplace for fishing trips, while Hunch focuses on AI-powered advertising technology for international brands.

What industries are Serbian startups focused on?

The most popular startup industries in Serbia include:

• Artificial Intelligence

• Software Development

• Blockchain and Web3

• FinTech

• Biotechnology

• HR Technology

• Marketplaces

• Gaming

Serbian Startup Ecosystem: Future Outlook

The future of Serbian startups looks promising. A new generation of founders is moving from traditional software services toward creating original products with global customers.

With strong engineering talent, lower operating costs compared with Western Europe, and increasing investor interest, Serbia continues to develop into one of the important technology hubs in the Balkans.

Frequently Asked Questions About Serbian Startups

What are the biggest startups in Serbia?

Some of the biggest and most internationally recognized Serbian startups include Tenderly, FishingBooker, Hunch, Orgnostic, SmartCat, and Seven Bridges Genomics.

These companies have built products used by global customers and have helped put Serbia on the map as a technology hub.

How many startups are there in Serbia?

Serbia has a growing startup ecosystem with hundreds of active startups, mainly focused on software, artificial intelligence, fintech, blockchain, gaming, and SaaS products.

The strongest startup activity is concentrated around Belgrade and Novi Sad, where many technology companies and founders are based.

Which Serbian startup has raised the most funding?

Tenderly is considered one of the most successful Serbian startups by funding. The company develops blockchain developer tools and has raised significant investment from international investors.

Are Serbian startups successful internationally?

Yes. Many Serbian startups target global markets from day one.

For example, FishingBooker built a worldwide marketplace for fishing trips, while Hunch focuses on AI-powered advertising technology for international brands.

What industries are Serbian startups focused on?

The most popular startup industries in Serbia include:

• Artificial Intelligence

• Software Development

• Blockchain and Web3

• FinTech

• Biotechnology

• HR Technology

• Marketplaces

• Gaming

Serbian Startup Ecosystem: Future Outlook

The future of Serbian startups looks promising. A new generation of founders is moving from traditional software services toward creating original products with global customers.

With strong engineering talent, lower operating costs compared with Western Europe, and increasing investor interest, Serbia continues to develop into one of the important technology hubs in the Balkans.