Ads Lighthouse vs Oradiant: Which Is Better in 2026?

Ads Lighthouse is paid search ad monitoring software for brand teams, affiliate managers, PPC/SEM teams, and agencies. It records paid text ads observed for selected keywords on Google and Bing, then organizes observations by project, advertiser, keyword, market, device, and date. Google Shopping sponsored product listings have a separate report and are available on Growth plans and above.

Choose country or city locations and desktop or mobile devices. Monitoring can run on a schedule determined by the plan, from daily checks to checks every two hours on higher plans. Teams can also start an on-demand check; scheduled and on-demand checks have separate monthly allowances. Each check is counted by keyword, location, device, and source.

Every saved ad includes its headline, description, advertiser domain, destination URL, search term, engine, location, device, and time. Reports include an overview of observations over time, a paid-results explorer for advertiser domains, keyword and advertiser drilldowns, and ad-copy history. The explorer groups domains with observed affiliate markers, brand mentions, coupon sites, or lookalike domains. Visibility is the share of monitored searches that included a domain; it is not Google impression share. Filters include dates, engine, device, operating system, country, and location, and carry into exports.

Affiliate managers can configure the URL parameter and IDs used by their program. Ads Lighthouse matches configured IDs in saved Google ad links and keeps unknown IDs visible. Teams can define their own policy rules and review cases with status, notes, history, and evidence. Alerts cover new advertisers, advertisers returning after 30 days away, ads that mention a configured brand, and detected affiliate IDs; delivery is by email, Slack, or webhook.

Tables can be exported as CSV or Excel with current filters. PDF project reports are included in every plan and kept for seven days. Teams can invite members and admins who share the account's projects and history. An MCP server is included in every plan; REST API access is available on Scale and higher.

Plans are billed monthly in USD: Starter $49, Growth $99, Scale $299, Business $599, and Enterprise is custom. A seven-day free trial is available. There is no per-seat pricing or overage charge.

What problem it solves

Teams need to know which domains appeared on their brand searches and whether advertisers return across markets. Ads Lighthouse stores each observation with its search, location, device, and time so brand, affiliate, and paid-search teams can review the evidence together. An observed ad shows that it appeared in a monitored search; it does not establish what keyword was purchased, what was spent, or whether infringement occurred.

Oradiant is a pay-per-call marketplace that connects call publishers with advertisers and provides tools for managing the operational side of call-based marketing. It brings together call tracking, routing, fraud prevention, analytics and billing capabilities for businesses working with inbound calls.

For advertisers, pay-per-call campaigns involve more than receiving calls. They also require a way to understand call activity, review performance and manage relationships with the publishers generating those calls. Oradiant supports these workflows through tracking and analytics tools that help organize campaign information and make call performance easier to assess.

For call publishers, the marketplace provides a connection to advertisers alongside tools for managing their call-based activity. Tracking, reporting and payout management support the practical work involved in participating in pay-per-call campaigns. These functions address the administrative needs that sit alongside generating inbound calls.

Oradiant’s call-management features include call routing, recording and auditing. Routing supports the handling of incoming calls, while recording and auditing provide material for reviewing call activity. Fraud prevention is another part of the platform’s feature set, supporting the review of potentially problematic activity within pay-per-call operations.

Performance analytics give advertisers and publishers information they can use when reviewing campaigns. Rather than considering call generation separately from its operational requirements, Oradiant combines marketplace access with tools for monitoring activity and managing related business processes.

The platform also includes billing, invoicing and payout management. These capabilities support the financial administration associated with relationships between advertisers and publishers. Together with tracking and reporting, they form part of the workflow for managing pay-per-call activity.

Oradiant is intended for advertisers buying inbound calls and publishers generating calls for pay-per-call campaigns. Its focus is on connecting these participants and supporting the tracking, review and administration of their work.

Businesses interested in Oradiant can visit its website to learn more about the marketplace, explore its available tools and contact the team about their requirements.

What problem it solves

Helps advertisers and call publishers manage call tracking, fraud prevention, performance measurement and billing for pay-per-call campaigns.