Oradiant

Oradiant is a pay-per-call marketplace that connects call publishers with advertisers and provides tools for managing the operational side of call-based marketing. It brings together call tracking, routing, fraud prevention, analytics and billing capabilities for businesses working with inbound calls.

For advertisers, pay-per-call campaigns involve more than receiving calls. They also require a way to understand call activity, review performance and manage relationships with the publishers generating those calls. Oradiant supports these workflows through tracking and analytics tools that help organize campaign information and make call performance easier to assess.

For call publishers, the marketplace provides a connection to advertisers alongside tools for managing their call-based activity. Tracking, reporting and payout management support the practical work involved in participating in pay-per-call campaigns. These functions address the administrative needs that sit alongside generating inbound calls.

Oradiant’s call-management features include call routing, recording and auditing. Routing supports the handling of incoming calls, while recording and auditing provide material for reviewing call activity. Fraud prevention is another part of the platform’s feature set, supporting the review of potentially problematic activity within pay-per-call operations.

Performance analytics give advertisers and publishers information they can use when reviewing campaigns. Rather than considering call generation separately from its operational requirements, Oradiant combines marketplace access with tools for monitoring activity and managing related business processes.

The platform also includes billing, invoicing and payout management. These capabilities support the financial administration associated with relationships between advertisers and publishers. Together with tracking and reporting, they form part of the workflow for managing pay-per-call activity.

Oradiant is intended for advertisers buying inbound calls and publishers generating calls for pay-per-call campaigns. Its focus is on connecting these participants and supporting the tracking, review and administration of their work.

Businesses interested in Oradiant can visit its website to learn more about the marketplace, explore its available tools and contact the team about their requirements.

What problem it solves

Helps advertisers and call publishers manage call tracking, fraud prevention, performance measurement and billing for pay-per-call campaigns.