Ankit Chandra vs Smartsheet: Which Is Better in 2026?

Ankit Chandra is a digital marketing consultant who helps businesses connect marketing strategy, campaign execution and measurement. His work brings together search engine optimisation, paid advertising, creator partnerships, content, conversion optimisation and analytics. Rather than treating each channel as an isolated activity, he focuses on how they contribute to customer acquisition, retention and commercial goals. Based in Mayapur, West Bengal, India, Ankit works with businesses across India and internationally. His consultancy is designed for founders, business owners and marketing teams that have an established offer and need clear strategic direction, practical execution or a combination of both throughout their growth.

Search engine optimisation is a core part of the service offering. Ankit works across technical SEO, local search, content strategy and programmatic SEO, helping businesses address the foundations that influence organic discovery. This can include reviewing website structure, identifying search demand, improving existing content and planning pages around relevant customer questions. The aim is to connect organic visibility with the needs of the business and its potential customers. SEO work is considered alongside other acquisition channels, allowing businesses to understand where organic search fits within their broader marketing approach and where improvements should receive attention before further investment is made.

Paid advertising services cover Google Ads, Meta Ads and broader performance marketing activities. The work can involve campaign planning, account structure, audience targeting, creative testing, retargeting and measurement. Ankit approaches paid media through business economics, considering factors such as acquisition costs, customer value and contribution margin when setting priorities. Campaign decisions are intended to reflect what happens after a click, including whether enquiries become qualified opportunities or purchases. This gives businesses a framework for reviewing their advertising activity, understanding the limits of the available data and deciding when to adjust campaigns, test alternatives or reconsider spending on a particular channel.

Creator and affiliate partnerships provide another route for reaching relevant audiences. Ankit supports creator discovery, outreach, negotiation, programme management and performance tracking. These activities focus on audience fit and the role each partnership is expected to play within the marketing plan. Tracking links, discount codes and other appropriate measurement methods can help businesses review the contribution of their partnerships. Alongside creator activity, content marketing services cover strategy, editorial planning, production briefs and content refreshes. The emphasis is on creating material that answers useful questions, supports customer decisions and has a defined distribution plan beyond its initial publication on the website.

Email and lifecycle marketing services help businesses communicate with customers throughout their relationship with the brand. This includes planning campaigns, developing customer segments and building journeys such as welcome sequences, cart recovery, retention messages and win back programmes. Marketing automation can support these activities through CRM configuration, lead routing, scoring and integrations between existing tools. Ankit also offers social media marketing, mobile and app growth, and video marketing. Depending on the engagement, these services may involve channel strategy, content systems, community activity, app store optimisation, user acquisition, creative testing or improvements to the path between audience attention and customer action.

Conversion optimisation focuses on helping businesses make better use of the traffic they already attract. Ankit reviews funnels, landing pages and customer behaviour to identify potential friction and develop hypotheses for improvement. Where suitable, research can include session recordings, heatmaps and controlled experiments. Analytics and reporting support this process by bringing measurement closer to the decisions a business needs to make. Services include GA4 and Google Tag Manager implementation, attribution work, server side tracking and Looker Studio dashboards. The objective is to establish reporting that teams can inspect, understand and use when evaluating campaigns, customer journeys and future marketing priorities.

Engagements begin with understanding the business model, goals, constraints and previous marketing activity. This discovery stage informs research into demand, competitors and channel opportunities. Ankit then develops a roadmap covering priorities, budget allocation, measurement and execution. Campaigns and supporting assets are built in a sequence that reflects the business’s needs, followed by ongoing optimisation and reporting. Where a channel demonstrates suitable results, expansion can be considered alongside its economics and operational demands. The approach recognises that different businesses need different combinations of services, and that a useful marketing plan must account for available resources, sales cycles and the team’s capacity.

Clients work directly with Ankit on strategy and execution. When specialist production is needed, contractors may support areas such as design, video or development, with responsibilities made clear. Engagements are available as fixed scope projects, monthly retainers and advisory arrangements. Scope, deliverables and pricing are agreed before work begins, while clients retain ownership of their advertising accounts, analytics, dashboards and historical data. Businesses can explore the services, approach and published articles at ankitchandra.com, then discuss their situation through the available contact options. The consultancy offers a coordinated way to plan, deliver and assess marketing activity around the business’s commercial priorities.

What problem it solves

Businesses often run disconnected marketing activities without knowing which channels contribute to their goals. Ankit Chandra helps connect strategy, campaign execution and measurement so teams can make better-informed marketing decisions.

Smartsheet is a work-management platform that looks familiar like a spreadsheet but works like a powerful project and portfolio system. Used by more than 85% of the Fortune 500, it helps teams coordinate complex work — projects, portfolios, processes — across many tools and departments, with automation and AI on top to keep everything moving.

What Smartsheet is

Smartsheet combines project management, portfolio oversight and workflow automation in a flexible, grid-based interface. Teams plan and track work with Gantt charts, Kanban boards, calendars and dashboards, automate approvals and tasks, manage resources and capacity across teams, and get AI-powered insight into how projects and portfolios are performing — all in one platform that scales from a single project to enterprise-wide operations.

Who it's for

Smartsheet serves enterprise organizations and PMOs, IT teams managing digital portfolios, operations and services-delivery teams, and small-to-medium businesses. Its blend of spreadsheet familiarity and serious project-management power makes it especially popular with large organizations coordinating many projects and stakeholders at once.

What it offers

• Gantt, Kanban, dashboard and calendar views
• AI-powered project and portfolio intelligence
• Workflow automation and task management
• Cross-team resource planning and capacity management
• Milestone and dependency tracking
• Centralized intake and approval workflows
• Client collaboration portals and no-code work apps (Bridge)
• Integrations with Salesforce, Jira, Microsoft, Google, Tableau and more

Familiar surface, serious power

Smartsheet's clever balance is that it feels approachable — anyone comfortable with a spreadsheet can start using it — while delivering real project-management depth underneath. That lowers the adoption barrier for teams intimidated by heavyweight PM tools, yet still supports Gantt charts, dependencies, portfolio views and automation. For large organizations, that combination means broad adoption across non-technical staff without sacrificing the sophistication complex projects require.

From single projects to whole portfolios

Smartsheet's real strength shows at scale. Beyond managing one project, it gives PMOs and leaders real-time visibility across entire portfolios, with resource and capacity planning to balance workloads across teams and AI-powered insight into where things stand. That portfolio-level view is what enterprises need to make decisions about priorities and resourcing — and it's a big reason companies like Roche report managing 30% more projects with it.

Connects your whole stack

Smartsheet is built to sit at the center of a busy enterprise toolset, integrating with Salesforce, Jira, Microsoft, Google, Adobe, Box, Power BI, Tableau, Slack, Okta, SAP, Workday and more. Its Bridge tool adds no-code automation and intelligent workflows across those systems. That connectivity means Smartsheet can coordinate work that spans many tools — pulling data together and pushing updates out — rather than becoming yet another isolated silo teams have to check.

Automate the process, not just the plan

Beyond tracking work, Smartsheet automates the processes around it. Centralized intake and approval workflows route requests to the right people, no-code work apps let teams build custom solutions without developers, and Bridge adds intelligent automation across connected systems. Client collaboration portals bring external stakeholders in safely with role-based access. That means Smartsheet doesn't just show you the status of work — it actually moves work forward automatically, handling the handoffs, approvals and updates that would otherwise consume hours of manual coordination across a large team.

Why choose Smartsheet

For enterprises, PMOs and teams that need to coordinate complex work at scale, Smartsheet is a proven, three-time Gartner Leader. Its spreadsheet-familiar interface, deep project and portfolio management, AI-powered insight, automation and extensive integrations make it a practical way to plan, track and manage work across teams and tools — approachable enough for broad adoption, yet powerful enough to run the projects and portfolios of the world's largest organizations.