DevRev vs Gladly: Which Is Better in 2026?

DevRev is an AI-native platform that aims to connect the two ends of a software company that are too often disconnected: the customers using a product and the developers building it. Founded by a former co-founder of Nutanix, DevRev brings customer support, product management and software development into one unified system, so that customer feedback, issues and needs flow directly to the teams who can act on them — closing the loop between what users experience and what gets built.

The platform combines capabilities that usually live in separate tools: a modern support and ticketing system for handling customer issues, product and issue tracking for engineering and product teams, and a shared data model that links customer conversations to the work being done. This means a support ticket can connect to the engineering issue that resolves it, product teams can see real customer demand behind feature requests, and developers stay closer to the people their work affects — fostering the kind of customer-centricity that's easy to preach but hard to operationalize.

AI is woven throughout DevRev, helping with support automation, surfacing insights from customer interactions, assisting agents and developers, and analyzing the connections between customer needs and product work. This reflects a belief that AI can finally bridge the long-standing gap between customer-facing and product-building teams. DevRev is aimed at SaaS and technology companies that want to break down silos between support, product and engineering and build with a tight feedback loop to their users. For organizations that believe staying close to customers is a competitive advantage — and want a single, AI-powered platform that links support, product and development around the customer — DevRev offers an ambitious and modern approach to running a software business.

Gladly is a customer service platform built around a distinctive philosophy: organizing support around people rather than tickets. Traditional help desks treat each customer contact as a separate ticket, which fragments the relationship and forces customers to repeat themselves. Gladly instead centers everything on the customer, giving agents a single, continuous conversation and complete history with each person across every channel — voice, chat, email, messaging and social — so support feels personal, informed and human rather than transactional.

This customer-centered model is Gladly's defining feature. Agents see one lifelong conversation thread per customer, with full context regardless of channel, so they never have to ask a customer to start over and can deliver genuinely personalized, caring service. The platform unifies all communication channels into this single view and increasingly incorporates AI to assist agents, automate where appropriate, and help deliver fast, consistent answers. The result is support that builds relationships and loyalty, which is especially valuable for brands where customer experience is a core differentiator.

Gladly is particularly popular with consumer brands — especially in retail and ecommerce — that view customer service as a key part of their brand and want to deliver standout, personal experiences at scale. By treating customers as people with a continuous relationship rather than a stream of disconnected tickets, it helps these brands build loyalty and turn support into a competitive advantage. As customer expectations rise and personalization becomes ever more important, platforms that organize service around the customer are compelling. For brands that want to deliver radically personal, relationship-driven customer service across every channel — with AI to help at scale — Gladly offers a distinctive, thoughtful and effective solution.