HubSpot vs Kit: Which Is Better in 2026?
A side-by-side comparison of HubSpot and Kit — what each does, who it's best for, and how to choose between them.
Quick verdict
HubSpot is a sales & crm tool and Kit is a seo & marketing tool — they're built for different jobs, so start with the problem you're solving. Pick HubSpot if you want CRM, marketing and sales tools that grow with your business. Pick Kit if you want Email marketing built for creators — grow your audience, automate newsletters, and monetize your work.
HubSpot
CRM, marketing and sales tools that grow with your business.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- CRM, marketing automation, sales
Kit
Email marketing built for creators — grow your audience, automate newsletters, and monetize your work.
- Category
- SEO & Marketing
- Rating
- Not yet rated
- Best for
- email marketing, creators, newsletters
| At a glance | HubSpot | Kit |
|---|---|---|
| What it is | CRM, marketing and sales tools that grow with your business. | Email marketing built for creators — grow your audience, automate newsletters, and monetize your work. |
| Category | Sales & CRM | SEO & Marketing |
| Type | Software | Software |
| Best for | CRM, marketing automation, sales | email marketing, creators, newsletters, automation |
What is HubSpot?
HubSpot brings CRM, marketing automation and sales pipelines together in one connected platform.
What is Kit?
Kit, formerly ConvertKit, is an email marketing platform built specifically for creators — writers, YouTubers, podcasters, course sellers, and other independent professionals who make a living from their audience. Where general email tools treat every user the same, Kit is designed around the creator's journey of building, nurturing, and monetising a following. Its features, philosophy, and even pricing reflect a deep focus on helping creators turn an email list into a sustainable business, which has earned it a devoted following in the creator economy.
The platform centres on growing and engaging an audience through email. It offers customisable signup forms and landing pages to capture subscribers, powerful tagging and segmentation so you can treat different parts of your audience appropriately, and visual automations that send the right emails based on what subscribers do. Kit also includes commerce features that let creators sell digital products and subscriptions directly, plus tools for recommending and being recommended by other creators, all aimed at helping independent creators both reach more people and earn from their work without stitching together many separate tools.
Kit is used by creators of all kinds who see their email list as the foundation of their business and want a platform tailored to that reality. The value is creator-focused capability: powerful automation and audience tools combined with built-in monetisation, all designed around how creators actually work. Because email remains one of the most reliable and direct ways to reach an audience — unmediated by social algorithms — having a platform purpose-built to grow and monetise that audience is genuinely valuable. For any creator who wants to build a real relationship with their followers and turn it into income, Kit offers a thoughtfully designed, creator-first email marketing solution.
Key differences at a glance
- Purpose: HubSpot is CRM, marketing and sales tools that grow with your business. Kit, by contrast, is Email marketing built for creators — grow your audience, automate newsletters, and monetize your work.
- Category & type: HubSpot is Sales & CRM, while Kit is SEO & Marketing, and both are offered as software.
- Best suited for: HubSpot leans toward CRM, marketing automation, sales, whereas Kit leans toward email marketing, creators, newsletters.
- Community rating: HubSpot is not yet rated vs Kit is not yet rated. Ratings are community-submitted and change over time.
HubSpot vs Kit: which should you choose?
HubSpot (Sales & CRM) and Kit (SEO & Marketing) are built for different jobs, so think first about which problem you're solving. Choose HubSpot if you want CRM, marketing and sales tools that grow with your business. Choose Kit if you want Email marketing built for creators — grow your audience, automate newsletters, and monetize your work.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is HubSpot better than Kit?
It depends on what you need. HubSpot is CRM, marketing and sales tools that grow with your business. Kit is Email marketing built for creators — grow your audience, automate newsletters, and monetize your work. They serve different needs (Sales & CRM vs SEO & Marketing), so compare them against your specific use case.
What's the main difference between HubSpot and Kit?
HubSpot focuses on CRM, marketing and sales tools that grow with your business. while Kit focuses on Email marketing built for creators — grow your audience, automate newsletters, and monetize your work. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both HubSpot and Kit?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, HubSpot or Kit?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.