HubSpot vs Lofty: Which Is Better in 2026?
A side-by-side comparison of HubSpot and Lofty, two sales & crm tools — what each does, who it's best for, and how to choose between them.
Quick verdict
HubSpot and Lofty are both sales & crm tools, so it comes down to fit. Pick HubSpot if you want CRM, marketing and sales tools that grow with your business. Pick Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
HubSpot
CRM, marketing and sales tools that grow with your business.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- CRM, marketing automation, sales
Lofty
An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- real-estate, crm, idx
| At a glance | HubSpot | Lofty |
|---|---|---|
| What it is | CRM, marketing and sales tools that grow with your business. | An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. |
| Category | Sales & CRM | Sales & CRM |
| Type | Software | Software |
| Best for | CRM, marketing automation, sales | real-estate, crm, idx, lead-generation |
What is HubSpot?
HubSpot brings CRM, marketing automation and sales pipelines together in one connected platform.
What is Lofty?
Lofty (formerly Chime) is an all-in-one real estate platform combining IDX websites, a powerful CRM, marketing automation, lead generation and AI tools. Built for agents, teams and brokerages, it aims to be a complete system for generating, nurturing and converting real estate leads, with a strong emphasis on AI-driven features.
IDX websites and lead generation
Lofty provides IDX-integrated real estate websites and lead-generation tools that capture buyer and seller leads from online search and ads, feeding them straight into the CRM for follow-up.
CRM and automation
Its CRM is built to convert leads over the long real estate cycle, with automated follow-up, action plans, and increasingly AI-powered features that help agents respond fast and nurture consistently — key to converting leads.
AI and team tools
Lofty leans into AI for lead engagement and productivity, and offers reporting and team-management tools for teams and brokerages to distribute leads and track performance across agents.
Who it's for
Lofty is aimed at real estate agents, teams and brokerages that want an integrated, AI-forward platform for generating and converting online leads, with IDX websites and CRM in one. For a real estate business focused on lead generation and conversion with modern AI tools, Lofty is a powerful choice.
Why agents choose Lofty
Lofty (formerly Chime) appeals to real estate agents and teams who want a modern, AI-forward all-in-one for generating and converting leads. By combining high-converting IDX websites, a capable CRM, marketing automation and increasingly powerful AI tools in one platform, it connects the whole funnel — from a searcher landing on your site to a nurtured, ready-to-transact lead. Its AI features for lead engagement and productivity are a growing draw, helping agents respond fast and consistently, which is what actually converts real estate leads.
Getting started and teams
Lofty is set up as an integrated system, so onboarding typically involves launching your IDX website, connecting lead sources, and configuring the CRM, automations and AI tools. Because website, lead capture and CRM work together, leads flow into follow-up from day one. For teams and brokerages, lead distribution, accountability and reporting help manage multiple agents and maximise return on lead spend. For a real estate business committed to generating and converting its own online leads with modern, AI-assisted tools in one connected platform, Lofty is a powerful, forward-looking choice.
In short, Lofty gives real estate agents and teams a modern, AI-forward, all-in-one funnel — IDX website, CRM, marketing and automation — built to generate and convert online leads and maximise return on lead spend.
Key differences at a glance
- Purpose: HubSpot is CRM, marketing and sales tools that grow with your business. Lofty, by contrast, is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
- Category & type: both sit in Sales & CRM, and both are offered as software.
- Best suited for: HubSpot leans toward CRM, marketing automation, sales, whereas Lofty leans toward real-estate, crm, idx.
- Community rating: HubSpot is not yet rated vs Lofty is not yet rated. Ratings are community-submitted and change over time.
HubSpot vs Lofty: which should you choose?
HubSpot and Lofty both serve the sales & crm space, so the best choice depends on your priorities. Choose HubSpot if you want CRM, marketing and sales tools that grow with your business. Choose Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is HubSpot better than Lofty?
It depends on what you need. HubSpot is CRM, marketing and sales tools that grow with your business. Lofty is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Both are sales & crm tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between HubSpot and Lofty?
HubSpot focuses on CRM, marketing and sales tools that grow with your business. while Lofty focuses on An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both HubSpot and Lofty?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, HubSpot or Lofty?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.