listmonk

Listmonk is a free, open-source, self-hosted newsletter and mailing-list manager delivered as a single binary. It gives organizations complete ownership of their email — subscribers, campaigns and data — without relying on a third-party SaaS, and it's remarkably efficient, capable of sending millions of emails on minimal hardware.

What is Listmonk?

Listmonk is a high-performance mailing-list and newsletter platform you host yourself. It manages large subscriber lists with segmentation, builds and sends campaigns with flexible templating, tracks performance, and even handles transactional messages via API — all from software you run and control. Licensed under AGPLv3, it's genuinely free and fully customizable.

Who it's for

Listmonk is for organizations and individuals who want to run newsletters and email campaigns with full data ownership and control — developers, privacy-conscious teams, and anyone who'd rather self-host than pay a per-subscriber SaaS. Its efficiency and single-binary simplicity make it especially attractive to technically comfortable teams.

Key features

• Support for millions of subscribers across single and double opt-in lists
• SQL-based subscriber querying and segmentation
• Dynamic templates via Go templating with 100+ functions
• Drag-and-drop builder, WYSIWYG, Markdown, HTML or plain-text content
• Built-in campaign analytics, bounce and top-link tracking
• Transactional message API and messenger webhooks (SMS, WhatsApp, FCM)
• Multi-threaded, high-throughput SMTP queues with rate limiting
• OIDC SSO, role-based permissions and granular API tokens

Own your email outright

Listmonk's biggest advantage is control. Because you self-host it, your subscriber data never sits on a vendor's servers, you're not billed per contact, and you can customize anything in the open-source codebase. For organizations that treat their list as a core asset — or have strict privacy requirements — that full ownership is worth far more than the convenience of a hosted service.

Efficient at serious scale

Listmonk is engineered for performance. Its multi-threaded SMTP queues with rate limiting push high volumes reliably, and it's astonishingly light — a demonstration sent over 7 million emails using less than one CPU core and about 57MB of RAM. That efficiency means even large lists run on modest, inexpensive infrastructure, keeping costs low while volume stays high.

Flexible content and segmentation

Listmonk gives you real power over what you send and to whom. SQL-based querying lets you segment subscribers precisely, and dynamic Go templates (with 100+ functions) enable sophisticated personalization. You can author content however you prefer — drag-and-drop, WYSIWYG, Markdown, HTML or plain text — so both non-technical editors and developers can work comfortably in the same system.

More than newsletters

Beyond bulk campaigns, Listmonk includes a transactional API for sending arbitrary messages from predefined templates, and messenger webhooks that extend it to SMS, WhatsApp and push (FCM) — so it can power application notifications too. S3-compatible media storage, OIDC SSO, role-based permissions and granular API tokens round it out as a serious, secure, self-hosted communication platform.

Understand your campaigns

Listmonk includes built-in analytics so you're not sending blind: campaign performance visualization, bounce tracking and top-link analytics show how each send performed and which content drew clicks. Because bounces are tracked and managed, your lists stay healthier over time, which protects deliverability — the same insight a hosted service gives you, but on data that never leaves your own infrastructure.

Why choose Listmonk

For teams that want powerful email and mailing-list management with total ownership and no per-subscriber fees, Listmonk is an outstanding open-source choice. Its single-binary simplicity, exceptional efficiency, flexible segmentation and templating, and transactional capabilities make it a practical, cost-effective way to run newsletters and notifications entirely on your own infrastructure.