Loomly

Loomly is a social media management platform built to help brands, marketers, agencies and teams plan, create, schedule and collaborate on social content in one place. Known for its clean content calendar and helpful post-building guidance, it's a favourite for teams that want an organised, collaborative way to run their social presence.

Content calendar and scheduling

At its heart, Loomly gives you a visual content calendar where you can plan and schedule posts across all your social channels — including Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube and more. You can see your whole schedule at a glance, plan campaigns ahead, and publish automatically at the right times, replacing the chaos of managing each network separately.

Post building and inspiration

Loomly is especially helpful for actually creating posts. It offers post ideas and inspiration based on trends and events, optimisation tips as you write, and previews of how each post will look on every platform. Built-in tools help you fine-tune copy, add media, and tailor content per channel, so even less-experienced marketers produce polished, effective posts.

Collaboration and approvals

A key strength is collaboration. Loomly includes approval workflows so teams and agencies can draft, review, comment on and approve content before it goes live, keeping everyone aligned and avoiding mistakes. This makes it particularly well-suited to agencies managing multiple clients and to teams where several people touch the social calendar.

Analytics and asset management

Loomly provides analytics to measure how your content performs, helping you understand what resonates and refine your strategy. It also includes a library for storing and organising your brand assets, so images, videos and templates are easy to find and reuse across posts and campaigns.

Who it's for

Loomly is ideal for marketing teams, agencies, small businesses and creators who want an organised, collaborative platform to plan, create, schedule and analyse social media content across many channels.

For a team that wants to bring order and collaboration to its social media — with a clear calendar, helpful post guidance and approval workflows — Loomly is a polished, well-rounded choice.

Why teams choose Loomly

Loomly wins over marketing teams and agencies by bringing calm and collaboration to social media, which is otherwise chaotic to run across many channels. Its clean content calendar makes planning campaigns and seeing everything at a glance effortless, while post-building guidance, previews and optimisation tips help even less-experienced marketers produce polished, on-brand content for each platform. The approval workflows are a standout for agencies and teams, letting content be drafted, reviewed and signed off before it goes live, which prevents mistakes and keeps clients happy. Add scheduling automation, analytics and asset management, and Loomly becomes a single, organised home for a brand's entire social operation. For any team that wants structure, collaboration and consistency in their social media rather than last-minute scrambling, Loomly is a polished and dependable choice.