Loops

Loops is a modern email platform designed for SaaS companies, combining marketing and transactional email in one beautifully simple, developer-friendly tool. Most email tools are either clunky legacy marketing platforms or bare transactional APIs, forcing SaaS teams to use separate tools for their product emails and their marketing, with poor experiences on both. Loops reimagines email for modern software companies with a clean, intuitive design that handles both the automated emails a product sends and the marketing campaigns a team runs, in one cohesive, pleasant-to-use platform.

The platform lets SaaS teams send both transactional emails (like welcome messages, notifications, and resets that the product triggers) and marketing emails (like newsletters, announcements, and campaigns), unified in one tool rather than split across two. It emphasizes a modern, simple experience — easy to set up, pleasant to use, and developer-friendly for the transactional side — so teams can manage all their email without the complexity and ugliness of legacy tools. With features for audiences, automated loops, and a clean design throughout, it fits naturally into the workflows of modern startups and SaaS companies who want their email to be as well-crafted as the rest of their stack.

Loops is used by SaaS companies and startups that want a modern, simple, unified way to handle both their transactional and marketing email. The value is simplicity and cohesion: instead of juggling a clunky marketing tool and a separate transactional service, teams get one clean, modern platform for all their email, which saves time and provides a better experience. As a new generation of SaaS-focused email tools emerges, Loops stands out for its design and its unification of marketing and transactional email. For modern software companies that want their email tooling to be as thoughtfully designed and easy to use as the products they build, Loops offers a refreshing, well-regarded solution.