Our $1 billboard finally has an owner. Now the next price is $2.

RELVE became the first paid owner of The Only Billboard. Their ad is live on the whole board, not tucked into a grid of banners. The rule is deliberately simple: one billboard, one live ad. A new buyer replaces it, the next price rises by $1, and the old ad stays in History. So RELVE bought the first chapter for $1. The next person can take it for $2. I have no idea who will decide that this tiny piece of internet history belongs to them, and that is exactly why the experiment is interesting.