The 6 Best ActiveCampaign Alternatives in 2026 (Compared)
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Quick answer
The best ActiveCampaign alternatives in 2026 are HubSpot, Mailchimp and Brevo. HubSpot is our top overall pick, best for all-in-one CRM + marketing. See the full ranked comparison below.
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ActiveCampaign is known for marketing automation and CRM, but depending on whether you want an all-in-one suite, lower prices, or ecommerce focus, another tool may fit. Here are six ActiveCampaign alternatives I'd consider in 2026.
| Tool | Value | Support | Ease of use | Features | Overall | Best for |
|---|---|---|---|---|---|---|
| MailerLite | 9.4 | 8.2 | 9.2 | 8.4 | 8.8 | Simple, affordable email. |
| Brevo | 9.0 | 8.2 | 8.6 | 8.8 | 8.7 | Affordable email + SMS. |
| GetResponse | 8.4 | 8.2 | 8.4 | 8.8 | 8.4 | Email plus webinars. |
| Mailchimp | 7.2 | 8.2 | 8.8 | 8.8 | 8.3 | A familiar all-rounder. |
| HubSpot | 6.0 | 8.6 | 8.4 | 9.4 | 8.1 | All-in-one CRM + marketing. |
| Klaviyo | 6.6 | 8.4 | 8.2 | 9.2 | 8.1 | Ecommerce marketing. |
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | HubSpot | All-in-one CRM + marketing. | 4.1/5 |
| 2 | Mailchimp | A familiar all-rounder. | 4.1/5 |
| 3 | Brevo | Affordable email + SMS. | 4.3/5 |
| 4 | GetResponse | Email plus webinars. | 4.2/5 |
| 5 | Klaviyo | Ecommerce marketing. | 4.1/5 |
| 6 | MailerLite | Simple, affordable email. | 4.4/5 |
HubSpot
- Pricing
- 6.0/10
- Functionality
- 9.4/10
- Ease of use
- 8.4/10
- Support
- 8.6/10
What I like
An all-in-one CRM, marketing, sales and service suite with free tools.
Best for
All-in-one CRM + marketing.
HubSpot combines CRM, email marketing, automation and more in one platform. The pick when you want everything connected. For a your business setup, it's well worth a closer look.
Mailchimp
- Pricing
- 7.2/10
- Functionality
- 8.8/10
- Ease of use
- 8.8/10
- Support
- 8.2/10
What I like
A widely-used, approachable email platform with automation.
Best for
A familiar all-rounder.
Mailchimp offers email marketing and automation with a friendly interface and big ecosystem. An easier alternative. Among your business, it earns its spot for the reasons above.
Brevo
- Pricing
- 9.0/10
- Functionality
- 8.8/10
- Ease of use
- 8.6/10
- Support
- 8.2/10
What I like
Affordable email, SMS and CRM priced by sends, not contacts.
Best for
Affordable email + SMS.
It tends to suit your business that want exactly this balance. Brevo provides email, SMS, automation and CRM at competitive prices. Great value for growing businesses.
GetResponse
- Pricing
- 8.4/10
- Functionality
- 8.8/10
- Ease of use
- 8.4/10
- Support
- 8.2/10
What I like
Email marketing plus automation, landing pages and webinars.
Best for
Email plus webinars.
If you run this kind of your busines operation, it belongs on your list. GetResponse combines email marketing with automation, landing pages and webinars. A versatile all-in-one alternative.
Klaviyo
- Pricing
- 6.6/10
- Functionality
- 9.2/10
- Ease of use
- 8.2/10
- Support
- 8.4/10
What I like
Powerful, data-driven email and SMS built for ecommerce.
Best for
Ecommerce marketing.
Klaviyo is an ecommerce-focused email and SMS platform with deep data. The pick for online stores. It's a common pick among your business comparing their choices.
MailerLite
- Pricing
- 9.4/10
- Functionality
- 8.4/10
- Ease of use
- 9.2/10
- Support
- 8.2/10
What I like
Clean, affordable email marketing that's easy to use.
Best for
Simple, affordable email.
MailerLite offers simple, low-cost email marketing with automation. Great for creators and small businesses. It's a common pick among your business comparing their choices.
Want an all-in-one CRM and marketing suite? HubSpot. A familiar all-rounder? Mailchimp. Affordable email plus SMS? Brevo. Automation and webinars? GetResponse. Ecommerce marketing? Klaviyo. Simple and cheap? MailerLite. Pick by scope and budget.
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