The Best Klaviyo Alternatives in 2026

1

Omnisend

4.3/ 5 overall

Omnisend is the most direct Klaviyo alternative for online stores, and usually the better value. It's purpose-built for e-commerce: email and SMS in one place, pre-built automation workflows (abandoned cart, welcome, post-purchase), product recommendations, and deep integrations with Shopify, WooCommerce and the rest. Crucially, it's typically cheaper than Klaviyo at the same list size, with a free tier and paid plans from around $16/month. It's a touch less infinitely customizable than Klaviyo on advanced segmentation, which is rather the point — you get most of the power for less money and less complexity. For merchants who want Klaviyo-style email-and-SMS marketing without Klaviyo's bill, Omnisend is the standout switch.

2

Brevo

4.1/ 5 overall

Brevo (formerly Sendinblue) is the value champion, and its pricing model is a big part of the appeal: it often bills by emails sent rather than by contacts stored, which can be dramatically cheaper than Klaviyo if you have a large list you don't email constantly. Beyond email it bundles SMS, marketing automation, a lightweight CRM, landing pages and even transactional email, making it a genuine all-rounder. There's a generous free tier and paid plans from around $9/month. It's less e-commerce-specialized than Klaviyo or Omnisend. But for budget-conscious businesses — especially those with big lists — who want a capable, affordable all-in-one marketing platform, Brevo delivers a lot for very little.

3

ActiveCampaign

4.0/ 5 overall

ActiveCampaign is the pick when automation and segmentation are what you care about most. Its visual automation builder is one of the most powerful in the category — you can build genuinely sophisticated, branching customer journeys across email and SMS, with strong CRM and sales features woven in (it calls itself a customer-experience-automation platform). For businesses that want to go beyond e-commerce blasts into nuanced, behavior-triggered marketing, it's exceptional. Pricing starts around $15/month and scales with contacts and features. It's less e-commerce-specific out of the box than Klaviyo or Omnisend, and the depth means a bit more to learn. But for teams whose growth runs on advanced automation, ActiveCampaign is a heavyweight.

4

Drip

3.9/ 5 overall

Drip is an e-commerce-focused email and marketing-automation platform in the same vein as Klaviyo, with a strong emphasis on personalization and turning customer data into revenue-driving campaigns. It offers solid segmentation, pre-built e-commerce workflows, and a friendly, visual approach to building automations, with deep store integrations. Pricing starts around $39/month and scales with your contact count. It sits between the budget all-rounders and the premium platforms — more specialized than Brevo, a bit simpler than ActiveCampaign. It's email-led (SMS is lighter than Omnisend's). But for online brands that want Klaviyo-style, personalized e-commerce marketing with a cleaner, approachable feel, Drip is a capable, well-regarded alternative worth shortlisting.

5

Mailchimp

3.9/ 5 overall

Mailchimp is the household name, and for small businesses that want a trusted, flexible email-marketing tool it's an easy, familiar choice. It covers campaigns, automations, landing pages, audience segmentation and basic CRM features, with a vast integration ecosystem and templates for everything. There's a free tier for small lists and paid plans from around $13/month. It's less e-commerce-specialized than Klaviyo (though it has store features), and it can get pricey at scale as your list grows. But for a small business or non-store brand that wants a well-known, approachable, do-most-things email platform — rather than a dedicated e-commerce marketing engine — Mailchimp remains a dependable, flexible all-rounder.

6

Sendlane

3.9/ 5 overall

Sendlane is an e-commerce-focused platform that unifies email and SMS, aimed squarely at direct-to-consumer brands that want Klaviyo-style marketing with a focus on deliverability and a clearer pricing structure. It offers behavior-based automations, segmentation, product reviews and the store integrations DTC brands rely on, with an emphasis on getting messages to the inbox rather than spam. It leans toward paid plans (with a trial) rather than a free tier. It's less of a household name and has a smaller ecosystem than Klaviyo or Mailchimp. But for DTC and e-commerce brands that want unified email and SMS, strong deliverability and pricing that's easier to predict than Klaviyo's, Sendlane is a solid, focused alternative.