The 6 Best Klaviyo Alternatives in 2026 (Email & SMS Marketing)
Dušan Jovović
Founder of Tolodora. I test the tools I recommend and tell you what each one is genuinely best at.
Klaviyo is a leading email and SMS platform for ecommerce, but it gets expensive as your list grows. Depending on whether you want lower prices, omnichannel features, or simplicity, another tool may fit. Here are six Klaviyo alternatives I'd consider in 2026.
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Mailchimp
- Pricing
- 7.2/10
- Functionality
- 8.8/10
- Ease of use
- 8.8/10
- Support
- 8.2/10
What I like
The familiar all-rounder with email, automation and a big ecosystem.
Best for
A familiar all-rounder.
Mailchimp is a widely-used email marketing platform with automation and integrations. A more approachable Klaviyo alternative.
Omnisend
- Pricing
- 8.6/10
- Functionality
- 9.0/10
- Ease of use
- 8.8/10
- Support
- 8.4/10
What I like
Built for ecommerce, combining email and SMS with strong automation.
Best for
Omnichannel ecommerce.
Omnisend is an ecommerce-focused email and SMS platform with great automation. A direct, often cheaper Klaviyo alternative.
Brevo
- Pricing
- 9.0/10
- Functionality
- 8.8/10
- Ease of use
- 8.6/10
- Support
- 8.2/10
What I like
Affordable email and SMS with a CRM, priced by sends not contacts.
Best for
Affordable email + SMS.
Brevo (formerly Sendinblue) offers email, SMS and CRM at friendly prices. Great value for growing businesses.
ActiveCampaign
- Pricing
- 7.4/10
- Functionality
- 9.2/10
- Ease of use
- 8.2/10
- Support
- 8.4/10
What I like
Powerful marketing automation combined with a built-in CRM.
Best for
Automation plus CRM.
ActiveCampaign excels at marketing automation with CRM features. The pick for sophisticated, automated customer journeys.
Drip
- Pricing
- 7.8/10
- Functionality
- 8.8/10
- Ease of use
- 8.4/10
- Support
- 8.2/10
What I like
Ecommerce-focused email automation with deep store integrations.
Best for
Ecommerce automation.
Drip is an ecommerce email automation platform built around online stores. A focused Klaviyo alternative for DTC brands.
MailerLite
- Pricing
- 9.4/10
- Functionality
- 8.4/10
- Ease of use
- 9.2/10
- Support
- 8.2/10
What I like
Simple, affordable email marketing with a clean interface.
Best for
Simple, affordable email.
MailerLite offers clean, easy email marketing with automation at a low price. Great for smaller businesses and creators.
Want a familiar all-rounder? Mailchimp. Omnichannel for ecommerce? Omnisend. Affordable email plus SMS? Brevo. Marketing automation and CRM? ActiveCampaign. Ecommerce-focused automation? Drip. Simple and cheap? MailerLite. Pick by budget and channels.
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