Copper vs Lofty: Which Is Better in 2026?
A side-by-side comparison of Copper and Lofty, two sales & crm tools — what each does, who it's best for, and how to choose between them.
Quick verdict
Copper and Lofty are both sales & crm tools, so it comes down to fit. Pick Copper if you want A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. Pick Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
Copper
A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- crm, google workspace, sales
Lofty
An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- real-estate, crm, idx
| At a glance | Copper | Lofty |
|---|---|---|
| What it is | A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. | An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. |
| Category | Sales & CRM | Sales & CRM |
| Type | Software | Software |
| Best for | crm, google workspace, sales, pipeline | real-estate, crm, idx, lead-generation |
What is Copper?
Copper is a CRM built for relationship-driven, service businesses — and famous for living right inside Google Workspace. Instead of forcing you into yet another app, it works within Gmail, Google Calendar and Drive, so managing contacts, deals and follow-ups happens where your team already spends the day. It's used by 30,000+ companies that value simplicity and speed over bloated enterprise CRMs.
What is Copper?
Copper is a cloud CRM that manages the full customer journey — from capturing a lead through closing a deal to delivering the project and earning repeat business. It centralizes contacts, provides drag-and-drop pipelines with AI-powered alerts, automates communication and tasks, and even converts closed deals into service projects, all with deep Google integration at its core.
Who it's for
Copper targets relationship-first businesses: service agencies and consultancies, construction firms, media and content creators, financial services professionals, and small teams that want a straightforward CRM. If your business runs on long-term client relationships and lives in Gmail, Copper is squarely aimed at you.
Key features
- Centralized contact and relationship management
- Drag-and-drop pipelines with AI alerts and win-probability tracking
- Email series, automated workflows and lead-capture forms
- Call and SMS logging with recurring task reminders
- Project delivery: checklists and deal-to-project conversion
- Custom reporting, revenue projections and trend analysis
- Native iOS and Android apps with automatic call/SMS logging
- Deep Google Workspace integration and a Chrome extension
A CRM inside your inbox
Copper's defining strength is that it works within Google Workspace rather than beside it. You manage contacts and deals directly in Gmail, see CRM context on your calendar and Drive files, and never tab-switch to a separate tool. For teams already invested in Google, that embedded approach dramatically cuts friction and training — one customer got up and running in three days versus three months with a competitor.
Manage the whole relationship
Copper isn't just about closing deals; it follows the relationship afterward. Closed deals convert into service projects with task checklists, an activity feed keeps the team aligned, and collaboration tools support cross-functional delivery. For agencies and consultancies, that means one system spans lead, sale and delivery — instead of a CRM for sales and a separate tool for the work that follows.
Automate the busywork
Copper reduces manual effort with email series, automated workflows, form-based lead capture, and automatic logging of calls and SMS — especially via the mobile app, so on-the-go activity is recorded without typing. AI-powered pipeline alerts and win-probability indicators help reps focus on the deals most likely to close, keeping the pipeline honest and the team's attention where it counts.
Connected to your stack
Beyond Google, Copper integrates with LinkedIn for prospect research, Slack for notifications, QuickBooks for financials, PandaDoc and DocuSign for documents, JustCall for calls, Zapier for automation, and 100+ more via its API. Combined with the Chrome extension for managing contacts while browsing or on LinkedIn, that connectivity lets Copper sit naturally at the center of a service business's toolkit.
Why choose Copper
For service and relationship-driven businesses that live in Gmail and want a CRM that's fast to adopt, Copper is an excellent fit. Its deep Google Workspace integration, full lead-to-delivery coverage, sensible automation and broad connectivity make it a practical, low-friction way to manage relationships — without the complexity that makes so many CRMs go unused.
What is Lofty?
Lofty (formerly Chime) is an all-in-one real estate platform combining IDX websites, a powerful CRM, marketing automation, lead generation and AI tools. Built for agents, teams and brokerages, it aims to be a complete system for generating, nurturing and converting real estate leads, with a strong emphasis on AI-driven features.
IDX websites and lead generation
Lofty provides IDX-integrated real estate websites and lead-generation tools that capture buyer and seller leads from online search and ads, feeding them straight into the CRM for follow-up.
CRM and automation
Its CRM is built to convert leads over the long real estate cycle, with automated follow-up, action plans, and increasingly AI-powered features that help agents respond fast and nurture consistently — key to converting leads.
AI and team tools
Lofty leans into AI for lead engagement and productivity, and offers reporting and team-management tools for teams and brokerages to distribute leads and track performance across agents.
Who it's for
Lofty is aimed at real estate agents, teams and brokerages that want an integrated, AI-forward platform for generating and converting online leads, with IDX websites and CRM in one. For a real estate business focused on lead generation and conversion with modern AI tools, Lofty is a powerful choice.
Why agents choose Lofty
Lofty (formerly Chime) appeals to real estate agents and teams who want a modern, AI-forward all-in-one for generating and converting leads. By combining high-converting IDX websites, a capable CRM, marketing automation and increasingly powerful AI tools in one platform, it connects the whole funnel — from a searcher landing on your site to a nurtured, ready-to-transact lead. Its AI features for lead engagement and productivity are a growing draw, helping agents respond fast and consistently, which is what actually converts real estate leads.
Getting started and teams
Lofty is set up as an integrated system, so onboarding typically involves launching your IDX website, connecting lead sources, and configuring the CRM, automations and AI tools. Because website, lead capture and CRM work together, leads flow into follow-up from day one. For teams and brokerages, lead distribution, accountability and reporting help manage multiple agents and maximise return on lead spend. For a real estate business committed to generating and converting its own online leads with modern, AI-assisted tools in one connected platform, Lofty is a powerful, forward-looking choice.
In short, Lofty gives real estate agents and teams a modern, AI-forward, all-in-one funnel — IDX website, CRM, marketing and automation — built to generate and convert online leads and maximise return on lead spend.
Key differences at a glance
- Purpose: Copper is A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. Lofty, by contrast, is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
- Category & type: both sit in Sales & CRM, and both are offered as software.
- Best suited for: Copper leans toward crm, google workspace, sales, whereas Lofty leans toward real-estate, crm, idx.
- Community rating: Copper is not yet rated vs Lofty is not yet rated. Ratings are community-submitted and change over time.
Copper vs Lofty: which should you choose?
Copper and Lofty both serve the sales & crm space, so the best choice depends on your priorities. Choose Copper if you want A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. Choose Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Copper better than Lofty?
It depends on what you need. Copper is A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. Lofty is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Both are sales & crm tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between Copper and Lofty?
Copper focuses on A CRM built for Google Workspace that logs your Gmail and Calendar activity automatically. while Lofty focuses on An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Copper and Lofty?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Copper or Lofty?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.