Ecwid

Ecwid (now part of Lightspeed) is an ecommerce platform designed to let businesses add an online store to an existing website, social media profiles and online marketplaces, rather than replacing their current site. Its flexibility and ease of use make it popular with small businesses, creators and anyone who wants to start selling online quickly without rebuilding their web presence.

Add a store anywhere

Ecwid's defining strength is that it works as a store you can embed almost anywhere. You can add it to a website built on WordPress, Wix, Squarespace or virtually any platform, sell through Instagram and Facebook, list on marketplaces, and even sell in person — all synced to one central catalogue and inventory. For businesses that already have a site or social presence they like, this 'bolt-on store' approach is far less disruptive than migrating to a whole new platform.

Centralised catalogue and multichannel selling

Because everything syncs to a single dashboard, you manage your products, inventory and orders in one place no matter how many channels you sell through. Sell the same item on your website, Instagram and a marketplace, and stock updates everywhere automatically. This multichannel capability, managed centrally, is a big advantage for small businesses trying to be everywhere their customers are without the chaos of separate systems.

Free tier and ease of use

Ecwid offers a free plan to get started, with paid tiers unlocking more products and features as you grow. It's known for being quick and approachable to set up, so non-technical business owners can launch a store without help. It handles payments, shipping, taxes and discounts, covering the essentials of online selling.

Who it's for

Ecwid is ideal for small businesses, creators and existing website owners who want to add ecommerce to what they already have, sell across multiple channels from one place, and start with a free option. It's especially appealing to those who don't want to abandon their current website just to sell online.

For a business that wants flexible, multichannel selling layered onto its existing site and social profiles, Ecwid is a versatile, easy-to-adopt ecommerce solution.

Getting started with Ecwid

Ecwid is designed to get you selling fast without abandoning your existing website: you set up your catalogue once, then embed the store on whatever site or social profiles you already use, all synced to one dashboard. Its free tier lets small businesses start at no cost, with paid plans unlocking more products and channels as you grow. Because everything — website, social, marketplaces, in-person — flows through one central catalogue and inventory, you avoid the chaos of managing separate systems as you expand where you sell. For a business that wants to add ecommerce to what it already has and be present wherever its customers shop, Ecwid offers a flexible, low-friction path from first product to true multichannel selling.