Plaid

Plaid is a financial technology company that provides the infrastructure connecting applications to users' bank accounts securely, powering much of the modern fintech ecosystem. Many financial apps need to access a user's bank data — to verify accounts, check balances, view transactions, or initiate payments — but building secure connections to thousands of different banks is enormously complex. Plaid solves this with a single integration that lets apps connect to users' financial accounts safely and with the user's permission, becoming the behind-the-scenes plumbing that makes countless financial apps work.

The platform offers APIs that let applications, with user consent, connect to bank accounts to verify account ownership, access balance and transaction data, and enable bank-based payments and transfers. This powers a huge range of fintech experiences: budgeting and personal finance apps, lending and payment services, investing platforms, and more, all of which need secure, reliable access to users' financial information. By handling the difficult work of connecting to and standardising data from a vast number of financial institutions, Plaid lets fintech developers build their products without each having to solve the bank-connectivity problem themselves, while prioritising security and user consent throughout.

Plaid is used by fintech companies and developers building financial applications that need to connect to users' bank accounts. The value is enabling infrastructure: it provides the secure, standardised connectivity to financial institutions that modern financial apps depend on, dramatically lowering the barrier to building fintech products. Without something like Plaid, every financial app would face the daunting task of integrating with thousands of banks individually; with it, they can offer rich, connected financial experiences through a single integration. As foundational infrastructure behind a large share of the fintech industry, Plaid plays a crucial, if largely invisible, role in enabling the connected financial applications that millions of people now use to manage their money.