WooCommerce

WooCommerce is the open-source ecommerce platform that powers a huge share of the web's online stores by turning WordPress into a full-featured shop. Because it's open source, you get complete control over your store, your checkout and your data — with no vendor lock-in and, as the team puts it, "no ceiling" on what you can build. Over 4 million active stores run on it.

What WooCommerce is

WooCommerce is a plugin that adds ecommerce to a WordPress site: product listings, a customizable checkout, payments, shipping, and the tools to market and manage a store. It's endlessly extensible through hundreds of themes and extensions, and it can sync sales across your website, marketplaces and social channels — all while you own the underlying data and code entirely.

Who it's for

WooCommerce serves everyone from small retailers to enterprise brands, plus the developers and agencies who build custom stores for them. It's especially suited to businesses that want full control over their checkout experience and data, and that value flexibility over the constraints of a closed, hosted platform.

What it offers

• Customizable, fully-controlled checkout experience
• Hundreds of extensions and themes
• WooPayments for integrated payment processing
• Multichannel sales sync (website, marketplaces, social)
• Block-based store customization
• Shipping integrations and marketing tools
• A mobile app for managing your store
• Integrations with Apple Pay, TikTok, Amazon and Klaviyo

Open source means no ceiling

WooCommerce's defining trait is that it's open source, and that changes everything about what's possible. There's no limit to what you can customize or build, no proprietary platform dictating your checkout or taking a cut of your terms, and no lock-in trapping your store. For businesses that want to shape their ecommerce exactly to their needs — and to truly own it — that freedom is the whole reason to choose WooCommerce over a closed hosted service.

Own your store and your data

Because WooCommerce runs on your own WordPress site, you control the data, the design and the customer relationship — not a third-party platform. That ownership matters for privacy, for building a brand experience that's genuinely yours, and for avoiding the risk of a platform changing its rules or pricing under you. Combined with a customizable checkout, it lets merchants build the exact buying experience they want rather than the one a vendor allows.

Extend it to do anything

WooCommerce's vast ecosystem of extensions and themes means it can grow into almost any kind of store — subscriptions, bookings, memberships, complex shipping, whatever the business needs. Native integrations with payment methods like Apple Pay, marketplaces like Amazon, social platforms like TikTok, and marketing tools like Klaviyo let you sell and market across channels from one hub. Real results back it up, like Nutribullet's reported 35% conversion increase.

Sell everywhere, manage from anywhere

WooCommerce isn't limited to your website. It syncs sales across channels — your own store, marketplaces like Amazon, and social platforms like TikTok — so you can reach customers wherever they shop while keeping inventory and orders unified in one place. A mobile app lets you manage the whole store from your phone, checking orders and updating products on the go. For a growing merchant, that combination of multichannel reach and single-place management turns a WordPress site into a genuine commerce hub rather than just a storefront.

Why choose WooCommerce

For businesses that want a flexible, fully-owned online store without vendor lock-in, WooCommerce is a leading choice. Its open-source foundation, customizable checkout, enormous extension ecosystem, multichannel selling and complete data ownership — powering over 4 million stores and 31% of top ecommerce sites — make it a practical, limitless platform for selling online, whether you're a small shop or a growing brand that wants control over every part of the experience.