Lofty vs Wise Agent: Which Is Better in 2026?
A side-by-side comparison of Lofty and Wise Agent, two sales & crm tools — what each does, who it's best for, and how to choose between them.
Quick verdict
Lofty and Wise Agent are both sales & crm tools, so it comes down to fit. Pick Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Pick Wise Agent if you want An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price.
Lofty
An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- real-estate, crm, idx
Wise Agent
An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price.
- Category
- Sales & CRM
- Rating
- Not yet rated
- Best for
- real-estate, crm, transactions
| At a glance | Lofty | Wise Agent |
|---|---|---|
| What it is | An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. | An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price. |
| Category | Sales & CRM | Sales & CRM |
| Type | Software | Software |
| Best for | real-estate, crm, idx, lead-generation | real-estate, crm, transactions, leads |
What is Lofty?
Lofty (formerly Chime) is an all-in-one real estate platform combining IDX websites, a powerful CRM, marketing automation, lead generation and AI tools. Built for agents, teams and brokerages, it aims to be a complete system for generating, nurturing and converting real estate leads, with a strong emphasis on AI-driven features.
IDX websites and lead generation
Lofty provides IDX-integrated real estate websites and lead-generation tools that capture buyer and seller leads from online search and ads, feeding them straight into the CRM for follow-up.
CRM and automation
Its CRM is built to convert leads over the long real estate cycle, with automated follow-up, action plans, and increasingly AI-powered features that help agents respond fast and nurture consistently — key to converting leads.
AI and team tools
Lofty leans into AI for lead engagement and productivity, and offers reporting and team-management tools for teams and brokerages to distribute leads and track performance across agents.
Who it's for
Lofty is aimed at real estate agents, teams and brokerages that want an integrated, AI-forward platform for generating and converting online leads, with IDX websites and CRM in one. For a real estate business focused on lead generation and conversion with modern AI tools, Lofty is a powerful choice.
Why agents choose Lofty
Lofty (formerly Chime) appeals to real estate agents and teams who want a modern, AI-forward all-in-one for generating and converting leads. By combining high-converting IDX websites, a capable CRM, marketing automation and increasingly powerful AI tools in one platform, it connects the whole funnel — from a searcher landing on your site to a nurtured, ready-to-transact lead. Its AI features for lead engagement and productivity are a growing draw, helping agents respond fast and consistently, which is what actually converts real estate leads.
Getting started and teams
Lofty is set up as an integrated system, so onboarding typically involves launching your IDX website, connecting lead sources, and configuring the CRM, automations and AI tools. Because website, lead capture and CRM work together, leads flow into follow-up from day one. For teams and brokerages, lead distribution, accountability and reporting help manage multiple agents and maximise return on lead spend. For a real estate business committed to generating and converting its own online leads with modern, AI-assisted tools in one connected platform, Lofty is a powerful, forward-looking choice.
In short, Lofty gives real estate agents and teams a modern, AI-forward, all-in-one funnel — IDX website, CRM, marketing and automation — built to generate and convert online leads and maximise return on lead spend.
What is Wise Agent?
Wise Agent is an all-in-one real estate CRM that consolidates lead management, marketing, transactions and client communication into a single system. Named "Best Real Estate CRM" by Forbes Advisor three years running (2022–2024), it is built specifically for how agents work — and it includes most of its features at the base price rather than nickel-and-diming for add-ons.
What is Wise Agent?
Wise Agent brings the whole agent workflow into one place: capturing and nurturing leads, managing contacts and their full activity history, running the transaction from contract to close with checklists and client portals, and automating follow-up with drip campaigns. It handles the communication (email, text, and an AI writing assistant) and the back office (commission reporting, dashboards) so an agent's business runs from a single hub.
Who it's for
Wise Agent serves solo agents, real estate teams and brokerages of any size — and is trusted by major names including Century 21, Keller Williams and Coldwell Banker. It suits any agent or team that wants to stop juggling separate tools for leads, marketing and transactions and manage everything in one CRM built for real estate.
Key features
- Lead generation and capture (landing pages, digital ads, social media)
- Contact management with advanced search and activity tracking
- Communication tools: email, text and an AI writing assistant
- Transaction management with customizable checklists and client portals
- Drip campaign automation and lead-distribution rules
- Commission reporting and performance dashboards
- Team collaboration with role-based permissions
- 100+ third-party integrations
Never lose a lead to slow follow-up
In real estate, the agent who follows up fastest and most consistently wins the client, and Wise Agent is built around that. Incoming leads are captured, distributed by rules to the right agent, and dropped into automated drip campaigns so no prospect goes cold while an agent is busy showing homes. The AI writing assistant helps craft messages quickly, keeping outreach personal without eating the day.
Run transactions without dropping details
Beyond winning clients, Wise Agent keeps deals on track. Customizable transaction checklists ensure every step — inspections, disclosures, deadlines — happens on time, and client portals keep buyers and sellers informed, reducing status-check calls. For a busy agent or team juggling multiple deals at once, that structure is what prevents costly missed steps.
Value and support
Wise Agent stands out on value and service: it includes most features at base pricing without constant upsells, bills month-to-month with no long-term contracts, and offers 24/7 live support staffed by real estate professionals who understand the work. A free 14-day trial lets agents try it risk-free, and the three-year Forbes "best CRM" recognition speaks to consistent quality.
Marketing that keeps you top of mind
Real estate is a long game where past clients and their referrals drive future deals, and Wise Agent's marketing tools are built to keep an agent present without constant manual effort. Automated drip campaigns nurture leads and stay in touch with past clients, lead-capture landing pages and social tools bring new prospects in, and the AI writing assistant speeds up producing on-brand emails and texts. Over time, that consistent, automated presence is what turns a database of contacts into repeat and referral business.
Why choose Wise Agent
For a real estate agent, team or brokerage that wants one affordable, well-supported CRM to handle leads, marketing and transactions, Wise Agent is a top-rated choice. Its real-estate-specific workflow, automation, transaction management and genuinely inclusive pricing — backed by round-the-clock expert support and Forbes recognition — make it a dependable hub for running and growing a real estate business.
Key differences at a glance
- Purpose: Lofty is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Wise Agent, by contrast, is An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price.
- Category & type: both sit in Sales & CRM, and both are offered as software.
- Best suited for: Lofty leans toward real-estate, crm, idx, whereas Wise Agent leans toward real-estate, crm, transactions.
- Community rating: Lofty is not yet rated vs Wise Agent is not yet rated. Ratings are community-submitted and change over time.
Lofty vs Wise Agent: which should you choose?
Lofty and Wise Agent both serve the sales & crm space, so the best choice depends on your priorities. Choose Lofty if you want An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Choose Wise Agent if you want An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price.The smartest move is to try each one's free tier or trial on a real task — that's the fastest way to feel the difference and pick the tool you'll actually stick with.
Frequently asked questions
Is Lofty better than Wise Agent?
It depends on what you need. Lofty is An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. Wise Agent is An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price. Both are sales & crm tools, so the right pick comes down to your specific priorities, budget and workflow.
What's the main difference between Lofty and Wise Agent?
Lofty focuses on An all-in-one real estate platform (formerly Chime) with IDX websites, CRM, AI and lead generation. while Wise Agent focuses on An all-in-one real estate CRM combining contact management, transactions and marketing at an affordable price. Read the full breakdown above and check each tool's site for current features and pricing.
Can I use both Lofty and Wise Agent?
In many cases, yes — teams often use complementary tools together. Whether it makes sense depends on overlap in functionality and your budget. Try the free tier or trial of each to see how they fit your stack before committing.
Which is cheaper, Lofty or Wise Agent?
Pricing changes often, so check each tool's pricing page for the latest. Many tools offer a free tier or trial, which is the best way to evaluate value for your specific usage before you pay.