Setmore

Setmore is free online appointment-scheduling software that lets service businesses take bookings around the clock, manage their calendar, send automatic reminders and collect payments — all without the back-and-forth of booking by phone or email. Built for service providers of every kind, it turns a business's availability into a self-service booking page customers can use any time.

What is Setmore?

At its heart, Setmore gives you a branded booking page where customers pick an open slot themselves, 24/7. Behind that page sits a unified calendar that syncs availability in real time, automatic email and SMS reminders that cut no-shows, and staff scheduling so a whole team's bookings stay coordinated in one place.

Who it's for

Setmore serves a wide range of service-based businesses: salons and barbershops, dental and medical offices, legal firms, fitness centers, photography studios, tutoring services and more. Essentially any business that books appointments and wants to stop managing them manually is a good fit.

Key features

• Custom branded booking page for 24/7 self-service scheduling
• Unified calendar with real-time availability syncing
• Automated email and SMS reminders and confirmations
• Online payment processing via Stripe, Square and PayPal
• Video-meeting integration with Zoom and Google Meet
• Staff scheduling and team collaboration tools
• Mobile apps (iOS/Android) plus desktop versions
• QR-code booking for in-person prompts

Cutting no-shows and admin

Two of Setmore's biggest practical wins are fewer no-shows and less admin. Automatic reminders and confirmations by email and SMS nudge customers before their appointment, which measurably reduces missed bookings, while self-service scheduling removes the phone tag that eats into a small team's day. The result is a fuller calendar with less effort spent managing it.

Payments and virtual appointments

Setmore lets customers pay when they book through Stripe, Square or PayPal, so businesses can take deposits or full payment up front — another lever against no-shows. For remote services, built-in Zoom and Google Meet integration attaches a video link to the booking automatically, making it just as easy to run online appointments as in-person ones.

Integrations

Setmore connects with the tools businesses already use, including Google Calendar, Outlook, Facebook, Instagram, Stripe, Square and Salesforce, among others. Social integrations let customers book directly from a business's Facebook or Instagram profile, meeting them where they already are.

Pricing

Setmore's free plan is genuinely useful — $0/month for up to 4 users with core scheduling — which makes it a standout for small teams and solo providers. The Pro plan adds unlimited users and more features at around $5/user/month billed annually. The company also runs a 1%-of-revenue tree-planting program, having planted over 1.65 million trees.

Works on every device

Setmore follows a business wherever it operates. Native iOS and Android apps let owners and staff manage their diary, take bookings and check the day's schedule from a phone, while desktop versions cover the front desk. A QR code can turn any physical touchpoint — a shop window, a business card, a flyer — into an instant booking prompt, so customers can schedule the moment they think of it rather than looking you up later.

Why choose Setmore

For any appointment-based business, Setmore removes the friction of manual booking with a free, capable, self-service system that customers can use any time. Between the branded booking page, automatic reminders, payments and video-meeting support, it covers the whole appointment lifecycle — and the generous free tier makes it an easy, low-risk choice to start.