Setmore

Setmore is a popular online appointment scheduling platform built for small businesses and solo professionals who want an easy, affordable way to let clients book online. Known for its generous free plan, Setmore makes it simple to get a professional booking experience up and running quickly, whether you run a salon, a coaching practice, a clinic, a tutoring business or any service that lives and dies by its calendar.

Online booking made simple

At the heart of Setmore is a customisable Booking Page — a shareable link and mini-website where clients can see your services, availability and prices, and book a slot themselves 24/7. You can embed booking on your own website, add a 'Book Now' button to social media profiles like Instagram and Facebook, and let customers self-schedule without back-and-forth messaging. Each staff member can have their own calendar and availability.

Reminders, payments and video

Setmore sends automated email reminders (and text reminders on paid plans) to reduce no-shows, and syncs with calendars so you never double-book. It integrates with payment providers so clients can pay online at the time of booking, and it offers built-in video consultation options, making it a strong fit for remote and hybrid services such as coaching, therapy and consulting.

Integrations and ease of use

The platform connects with tools businesses already use — calendar apps, video meetings, payment processors, email marketing and more — and offers mobile apps so you can manage your schedule on the go. Its reputation is built on being approachable: most users can set up their services, availability and booking page in a single sitting without technical help.

Who it's for

Setmore is ideal for small service businesses, freelancers and independent professionals who want reliable online scheduling without a steep price or a steep learning curve. The free tier covers the essentials for individuals and very small teams, while affordable paid plans add text reminders, more integrations and additional staff logins as you grow.

For any business whose main need is to let clients book appointments smoothly and cut down on no-shows, Setmore offers a clean, budget-friendly and genuinely easy solution that scales from a one-person operation upward.

Why small businesses choose Setmore

Setmore's enduring popularity comes down to a rare balance: it's powerful enough to run a real booking operation yet simple enough that anyone can set it up without help, and it starts free. That combination makes it a natural first scheduling tool for new businesses and side hustles, and a tool many keep using as they grow. With mobile apps, a professional booking page, reminders, online payments and video appointments, it covers the essentials most service businesses need. For owners who want to stop trading messages to book clients and instead let customers self-schedule around the clock, Setmore delivers exactly that with minimal fuss and cost.