The Best Brevo Alternatives in 2026
Tolodora Editorial Team
Independent software reviews for founders and small businesses.
Brevo (formerly Sendinblue) built its reputation as an affordable all-in-one platform for email, SMS, marketing automation, and transactional email, with pricing based on email volume rather than list size. But it isn't the only option, and depending on your priorities — deeper ecommerce integrations, more advanced automation, or a simpler interface — another platform may fit your workflow better.
We compared Brevo against six of the most-searched alternatives on pricing, ease of use, support, and feature depth. If you want the quick answer: MailerLite is the best value for simple campaigns, ActiveCampaign wins on advanced automation and CRM, and Klaviyo is the strongest choice for ecommerce brands on Shopify.
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | Mailchimp | Small businesses that want the most widely supported platform and don't mind paying more as their list grows. | 3.8/5 |
| 2 | ActiveCampaign | Businesses that need sophisticated, multi-branch automation workflows tied to a sales pipeline, not just basic autoresponders. | 3.8/5 |
| 3 | Klaviyo | Ecommerce stores that want highly personalized, revenue-driven email and SMS flows built around shopping behavior. | 3.7/5 |
| 4 | Omnisend | Small to midsize online stores that want Klaviyo-style ecommerce automation without Klaviyo's higher price tag. | 4.1/5 |
| 5 | GetResponse | Businesses running webinars, live events, or funnels alongside their email marketing who want one subscription for all of it. | 4.1/5 |
| 6 | MailerLite | Small businesses, creators, and bloggers who want an affordable, no-frills platform without a steep learning curve. | 4.3/5 |
Mailchimp
- Pricing
- 6.2/10
- Functionality
- 8.2/10
- Ease of use
- 8.8/10
- Support
- 7.0/10
What I like
The most recognizable email platform, with a huge library of integrations, templates, and community resources for troubleshooting.
Best for
Small businesses that want the most widely supported platform and don't mind paying more as their list grows.
Mailchimp is generally more expensive than Brevo at comparable list sizes and gates automation behind higher-priced tiers, while Brevo includes automation on its cheaper plans. Mailchimp's template library and third-party integrations are stronger, but Brevo's per-email pricing tends to be cheaper for senders with large lists and infrequent sends.
ActiveCampaign
- Pricing
- 5.8/10
- Functionality
- 9.2/10
- Ease of use
- 7.0/10
- Support
- 8.2/10
What I like
Deep behavioral automation combined with a built-in sales CRM, letting marketing and sales teams work from the same contact data.
Best for
Businesses that need sophisticated, multi-branch automation workflows tied to a sales pipeline, not just basic autoresponders.
ActiveCampaign's automation builder and native CRM go well beyond what Brevo offers, but it costs more at every tier and has a steeper learning curve for new users. Brevo remains the simpler, cheaper option for teams that just need reliable email, SMS, and transactional sending without a full CRM attached.
Klaviyo
- Pricing
- 5.2/10
- Functionality
- 9.0/10
- Ease of use
- 7.8/10
- Support
- 7.8/10
What I like
Native, deep integrations with Shopify and WooCommerce that pull product, browsing, and order data directly into segmentation and automation.
Best for
Ecommerce stores that want highly personalized, revenue-driven email and SMS flows built around shopping behavior.
Klaviyo is purpose-built for online stores in a way Brevo is not, with pre-built ecommerce flows and predictive analytics like expected purchase dates. It's priced by contact count and can get expensive fast as a list grows, while Brevo's per-email pricing can work out cheaper for stores with smaller or less frequently emailed lists.
Omnisend
- Pricing
- 7.8/10
- Functionality
- 8.4/10
- Ease of use
- 8.4/10
- Support
- 8.0/10
What I like
Ecommerce-focused automation workflows — cart abandonment, welcome series, post-purchase — combining email, SMS, and push notifications in one builder.
Best for
Small to midsize online stores that want Klaviyo-style ecommerce automation without Klaviyo's higher price tag.
Omnisend is more tightly built around online store platforms like Shopify and BigCommerce than Brevo is, with ecommerce reporting baked into the dashboard. Brevo is the more general-purpose platform and better suited to non-ecommerce businesses, while Omnisend's free plan and pricing are more competitive specifically for store owners.
GetResponse
- Pricing
- 8.0/10
- Functionality
- 8.5/10
- Ease of use
- 8.2/10
- Support
- 7.8/10
What I like
An all-in-one suite that bundles email marketing with webinars, landing pages, and conversion funnels.
Best for
Businesses running webinars, live events, or funnels alongside their email marketing who want one subscription for all of it.
GetResponse and Brevo both aim to be all-in-one platforms, but GetResponse's webinar hosting and funnel builder are features Brevo doesn't offer at all. Brevo counters with SMS and transactional email included by default and generally simpler, volume-based pricing.
MailerLite
- Pricing
- 9.0/10
- Functionality
- 7.6/10
- Ease of use
- 9.2/10
- Support
- 8.2/10
What I like
A clean, minimal interface with drag-and-drop email design, landing pages, and automation that stays easy to use even on paid plans.
Best for
Small businesses, creators, and bloggers who want an affordable, no-frills platform without a steep learning curve.
MailerLite is generally cheaper than Brevo for mid-sized lists and is widely regarded as one of the easiest platforms to learn, though it lacks Brevo's native SMS and CRM features. For senders who only need solid email marketing without extra channels, MailerLite is usually the simpler, lower-cost pick.
The verdict
Choose MailerLite for the simplest, cheapest email-only setup, ActiveCampaign or Klaviyo when you need deeper automation or ecommerce data, Omnisend for budget-friendly store automation, GetResponse if webinars matter, and Mailchimp if brand recognition and integrations outweigh cost.
Whatever you shortlist, run your real work through it for a week before committing — the right tool is the one that quietly disappears and lets you get back to it. And if you build software like this yourself, you can list it on Tolodora free.
Frequently asked questions
Is there a free Brevo alternative?
Yes — MailerLite, Mailchimp, and Omnisend all offer free plans with limited contacts and monthly sends, similar to Brevo's own free tier.
What's the best Brevo alternative for ecommerce?
Klaviyo is the strongest choice for Shopify and WooCommerce stores due to its native product and order data integration, while Omnisend offers similar ecommerce automation at a lower price point.
Is ActiveCampaign better than Brevo?
ActiveCampaign offers more advanced automation and a built-in CRM, but it costs more and has a steeper learning curve; Brevo is generally simpler and cheaper for straightforward email, SMS, and transactional sending.
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