The Best Drip Alternatives in 2026
Tolodora Editorial Team
Independent software reviews for founders and small businesses.
Quick answer
The best Drip alternatives in 2026 are Klaviyo, Omnisend and Brevo. Klaviyo is our top overall pick, best for serious online stores wanting best-in-class ecommerce marketing. See the full ranked comparison below.
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Drip is an email-marketing and automation platform built with ecommerce in mind, strong on workflows and segmentation for online stores. But merchants compare it for a few reasons: pricing as the list grows, a wish for deeper ecommerce data and SMS, or simply better value. Depending on whether you want more power, lower cost or a broader toolkit, there's a Drip alternative that fits your store.
Here are six Drip alternatives worth a look in 2026, ranked on value, automation, ecommerce features and fit. One's the ecommerce powerhouse, a couple are the best-value picks, and others suit creators or broader marketing. More in email marketing.
Prices below are each tool's published 2026 pricing where available, but email platforms change plans and contact tiers often, so confirm the current figure before you commit. Ratings are our own editorial calls to help you compare.
| Tool | Starts at | Free plan | Best for |
|---|---|---|---|
| Klaviyo | Free; paid scales with contacts | Yes (small lists) | Serious online stores wanting best-in-class ecommerce marketing |
| Omnisend | Free; paid plans available | Yes | Online stores wanting strong ecommerce automation affordably |
| Brevo | Free; paid by email volume | Yes (generous) | Stores and businesses with big lists wanting fair pricing |
| ActiveCampaign | Paid plans; free trial | No (free trial) | Businesses wanting deep automation plus CRM, ecommerce or not |
| MailerLite | Free; affordable paid plans | Yes (generous) | Smaller stores and creators wanting simple, affordable email |
| Kit | Free; paid plans available | Yes | Creators and solo sellers growing and selling to an audience |
| Tool | Value | Support | Ease of use | Features | Overall | Best for |
|---|---|---|---|---|---|---|
| MailerLite | 9.0 | 8.0 | 10.0 | 8.0 | 8.8 | Smaller stores and creators wanting simple, affordable email |
| Omnisend | 8.0 | 8.0 | 9.0 | 9.0 | 8.5 | Online stores wanting strong ecommerce automation affordably |
| Brevo | 9.0 | 8.0 | 9.0 | 8.0 | 8.5 | Stores and businesses with big lists wanting fair pricing |
| Kit | 8.0 | 8.0 | 9.0 | 8.0 | 8.3 | Creators and solo sellers growing and selling to an audience |
| Klaviyo | 6.0 | 8.0 | 8.0 | 10.0 | 8.0 | Serious online stores wanting best-in-class ecommerce marketing |
| ActiveCampaign | 6.0 | 8.0 | 7.0 | 10.0 | 7.8 | Businesses wanting deep automation plus CRM, ecommerce or not |
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | Klaviyo | Serious online stores wanting best-in-class ecommerce marketing | 4.0/5 |
| 2 | Omnisend | Online stores wanting strong ecommerce automation affordably | 4.3/5 |
| 3 | Brevo | Stores and businesses with big lists wanting fair pricing | 4.3/5 |
| 4 | ActiveCampaign | Businesses wanting deep automation plus CRM, ecommerce or not | 3.9/5 |
| 5 | MailerLite | Smaller stores and creators wanting simple, affordable email | 4.4/5 |
| 6 | Kit | Creators and solo sellers growing and selling to an audience | 4.1/5 |
Klaviyo
- Pricing
- 6.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
The ecommerce email powerhouse with deep store data, segmentation and SMS.
Best for
Serious online stores wanting best-in-class ecommerce marketing
Klaviyo is the ecommerce email leader, and the Drip alternative to reach for if marketing is a core growth lever for your store. It plugs deeply into Shopify and other platforms to use order and behaviour data for powerful segmentation, predictive analytics and finely-tuned automations (abandoned cart, win-back, post-purchase), and it handles email and SMS together. For a store that wants the most capable, data-rich ecommerce marketing and is ready to invest, Klaviyo is the benchmark, with a free tier for small lists. The trade-off is cost: pricing scales with contacts and can get expensive as you grow. But for serious online stores that want best-in-class ecommerce email and SMS, Klaviyo is the standout Drip alternative. See our <a href="/alternatives/klaviyo-alternatives">Klaviyo alternatives</a> too.
Omnisend
- Pricing
- 8.0/10
- Functionality
- 9.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
Ecommerce email and SMS with ready-made store automations at better value.
Best for
Online stores wanting strong ecommerce automation affordably
Omnisend is the value-focused ecommerce Drip alternative, purpose-built for online stores. It offers pre-made automations for carts, welcomes and post-purchase, email and SMS managed together, product recommendations, and tight integrations with Shopify, WooCommerce and BigCommerce, much of Drip's and Klaviyo's territory, but at friendlier prices and with a usable free tier. For a merchant who wants capable, store-aware marketing automation without Klaviyo-level cost or heavy setup, Omnisend balances ecommerce focus and value nicely. It's a touch less deep than Klaviyo on advanced predictive analytics. But for online stores that want strong, ecommerce-tuned email-and-SMS automation at a sensible price, Omnisend is an excellent Drip alternative. See our <a href="/alternatives/omnisend-alternatives">Omnisend alternatives</a> too.
Brevo
- Pricing
- 9.0/10
- Functionality
- 8.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
Pay by emails sent, not contacts — plus email, SMS, CRM and automation.
Best for
Stores and businesses with big lists wanting fair pricing
Brevo is the value-and-breadth Drip alternative. Instead of charging by contacts stored (which punishes a growing list), it largely charges by emails sent, so a big but lightly-emailed list stays affordable. It's also broad: email campaigns, marketing automation, SMS, a basic CRM and transactional email, with ecommerce integrations and a generous free tier. For a store or business whose list has grown and whose costs have grown with it, that send-based pricing plus the extra channels is compelling. It's a little less ecommerce-specialised than Klaviyo or Omnisend. But for broad marketing features at a list-size-proof price, Brevo is a smart, cost-effective Drip alternative, especially for businesses that aren't purely online stores.
ActiveCampaign
- Pricing
- 6.0/10
- Functionality
- 10.0/10
- Ease of use
- 7.0/10
- Support
- 8.0/10
What I like
Best-in-class automation and a built-in CRM, with ecommerce integrations.
Best for
Businesses wanting deep automation plus CRM, ecommerce or not
ActiveCampaign is the automation-and-CRM Drip alternative, and the pick for businesses whose priority is sophisticated, behaviour-driven marketing across the whole customer lifecycle, not only ecommerce. Its visual automation builder is among the best, letting you craft detailed journeys that react to what contacts do, and it pairs that with a genuine sales CRM plus ecommerce integrations (Shopify, WooCommerce). For a business that wants Drip-style automation but with a CRM and the flexibility to serve services and B2B as well as stores, it's a powerful choice. The trade-offs are a steeper learning curve and higher price. But for deep automation plus a CRM in one tool, whether you sell products or services, ActiveCampaign is a leading Drip alternative.
MailerLite
- Pricing
- 9.0/10
- Functionality
- 8.0/10
- Ease of use
- 10.0/10
- Support
- 8.0/10
What I like
Clean, easy email marketing with automation and ecommerce features at a fair price.
Best for
Smaller stores and creators wanting simple, affordable email
MailerLite is the simple, affordable Drip alternative, and a great fit if Drip feels heavier or pricier than you need. It focuses on clean, easy email marketing, a lovely editor, straightforward automation, landing pages and signup forms, with ecommerce features and integrations (Shopify, WooCommerce) for stores, all wrapped in an interface that's genuinely pleasant and quick to learn. There's a generous free tier and low-cost paid plans. For a smaller store, creator or business that wants capable email and automation without complexity or a big bill, MailerLite delivers real value. It's lighter on deep ecommerce analytics than Klaviyo. But for simple, affordable, nicely-designed email marketing with the ecommerce basics covered, MailerLite is a lovely Drip alternative. See our <a href="/alternatives/mailerlite-alternatives">MailerLite alternatives</a> too.
Kit
- Pricing
- 8.0/10
- Functionality
- 8.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
Creator-first email with tagging, automations and built-in monetisation.
Best for
Creators and solo sellers growing and selling to an audience
Kit (formerly ConvertKit) is the creator-focused Drip alternative, and the pick if your business is built around an audience rather than a product catalogue. It leans into the creator workflow: subscriber tagging and segmentation, clean personal-feeling emails, simple visual automations, forms and landing pages, plus built-in tools to sell digital products and run paid newsletters. For a writer, course-creator, coach or solo founder who wants email that nurtures and monetises a following, Kit fits far more naturally than a store-centric tool. It's less suited to big ecommerce catalogues and order-based automation. But for creators and solo sellers who want approachable email with monetisation baked in, Kit is a focused, well-loved Drip alternative. See our <a href="/alternatives/kit-alternatives">Kit alternatives</a> too.
The verdict
For serious ecommerce, Klaviyo is the powerhouse and Omnisend the better-value store specialist. Brevo offers broad features at list-size-proof pricing, ActiveCampaign brings deep automation plus a CRM beyond ecommerce, MailerLite is the simple affordable pick, and Kit suits creators selling to an audience. Match it to your store's size, budget and whether you sell products, services or to a following.
Whatever you shortlist, run your real work through it for a week before committing — the right tool is the one that quietly disappears and lets you get back to it. And if you build software like this yourself, you can list it on Tolodora free.
Frequently asked questions
What's the best alternative to Drip for ecommerce?
Klaviyo is the ecommerce leader with the deepest store data, segmentation and automations (at a premium that scales with contacts), while Omnisend offers strong ecommerce automation and SMS at better value with a free tier. For serious stores, Klaviyo; for value, Omnisend.
Which Drip alternative is cheapest for a big list?
Brevo, because it largely charges by emails sent rather than contacts stored, so a large but lightly-emailed list stays affordable. MailerLite is also low-cost with a generous free tier. For big lists, start with Brevo.
Which has the most powerful automation?
ActiveCampaign has the deepest automation here, with a best-in-class visual builder and a built-in CRM, and it works beyond ecommerce for services and B2B too. Klaviyo's ecommerce automations are also excellent. For general lifecycle automation plus CRM, ActiveCampaign leads.
Is there a Drip alternative for creators rather than stores?
Kit (formerly ConvertKit) is built for creators — tagging, personal-style emails, simple automations and built-in digital-product and paid-newsletter selling. For writers, coaches and solo founders selling to an audience, it fits better than a store-centric tool.
Why do people switch from Drip?
Usually price as the list grows, or wanting deeper ecommerce data (Klaviyo), better value (Omnisend, MailerLite, Brevo), a CRM and broader automation (ActiveCampaign), or a creator focus (Kit). The best fit depends on your list size, budget and what you sell.
Sources & further reading
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