The Best Encharge Alternatives in 2026
Tolodora Editorial Team
Independent software reviews for founders and small businesses.
Quick answer
The best Encharge alternatives in 2026 are ActiveCampaign, Customer.io and Brevo. ActiveCampaign is our top overall pick, best for teams wanting powerful automation plus a CRM. See the full ranked comparison below.
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Encharge built a name for visual, behaviour-based marketing automation aimed at SaaS and startups, with flows that react to what users do in your product. Teams compare it for a few reasons: a wish for an all-in-one with a CRM, cheaper entry pricing, developer-grade event tracking, or broader marketing features. Depending on what you want, there's an Encharge alternative that fits.
Here are six Encharge alternatives worth a look in 2026, ranked on value, automation, ease and fit. One's the automation heavyweight, one's built for product events, and others go all-in-one or cheap. More in email marketing.
Prices below are each tool's published 2026 pricing where available, but these tools change plans often, so confirm the current figure before you commit. Ratings are our own editorial calls to help you compare.
| Tool | Starts at | Free plan | Best for |
|---|---|---|---|
| ActiveCampaign | From ~$15/mo | No (free trial) | Teams wanting powerful automation plus a CRM |
| Customer.io | From ~$100/mo | No (free trial) | Product teams sending behaviour-based messages |
| Brevo | Free; paid from ~$9/mo | Yes (generous) | Small teams wanting all-in-one marketing cheaply |
| MailerLite | Free; paid from ~$10/mo | Yes (generous) | Small senders wanting simple automation cheaply |
| Loops | Free; paid from ~$49/mo | Yes | SaaS startups wanting simple, modern product emails |
| HubSpot | Free; paid from ~$15/user/mo | Yes (generous) | Teams wanting CRM and marketing in one platform |
| Tool | Value | Support | Ease of use | Features | Overall | Best for |
|---|---|---|---|---|---|---|
| Brevo | 9.0 | 8.0 | 9.0 | 8.0 | 8.5 | Small teams wanting all-in-one marketing cheaply |
| ActiveCampaign | 7.0 | 8.0 | 8.0 | 10.0 | 8.3 | Teams wanting powerful automation plus a CRM |
| MailerLite | 9.0 | 8.0 | 9.0 | 7.0 | 8.3 | Small senders wanting simple automation cheaply |
| Loops | 8.0 | 8.0 | 9.0 | 8.0 | 8.3 | SaaS startups wanting simple, modern product emails |
| Customer.io | 7.0 | 8.0 | 7.0 | 10.0 | 8.0 | Product teams sending behaviour-based messages |
| HubSpot | 6.0 | 8.0 | 8.0 | 10.0 | 8.0 | Teams wanting CRM and marketing in one platform |
| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | ActiveCampaign | Teams wanting powerful automation plus a CRM | 4.1/5 |
| 2 | Customer.io | Product teams sending behaviour-based messages | 4.0/5 |
| 3 | Brevo | Small teams wanting all-in-one marketing cheaply | 4.3/5 |
| 4 | MailerLite | Small senders wanting simple automation cheaply | 4.1/5 |
| 5 | Loops | SaaS startups wanting simple, modern product emails | 4.1/5 |
| 6 | HubSpot | Teams wanting CRM and marketing in one platform | 4.0/5 |
ActiveCampaign
- Pricing
- 7.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
Deep visual automation with a built-in CRM.
Best for
Teams wanting powerful automation plus a CRM
ActiveCampaign is the automation-heavyweight Encharge alternative. It offers deep visual automations, segmentation, a built-in CRM, email marketing and even SMS, with hundreds of integrations and strong deliverability. For a team that likes Encharge's behaviour-based flows but wants more automation depth and sales features in one platform, ActiveCampaign is a comprehensive upgrade. It can feel like a lot to learn. But for powerful automation plus a CRM, ActiveCampaign is a standout Encharge alternative. See our <a href="/alternatives/activecampaign-alternatives">ActiveCampaign alternatives</a> too.
Customer.io
- Pricing
- 7.0/10
- Functionality
- 10.0/10
- Ease of use
- 7.0/10
- Support
- 8.0/10
What I like
Event-driven messaging across email, push, SMS and in-app.
Best for
Product teams sending behaviour-based messages
Customer.io is the event-driven Encharge alternative, built for product-led messaging. It triggers email, push, SMS and in-app messages from real-time user events and data, with powerful segmentation and a developer-friendly API. For a SaaS team that likes Encharge's behaviour focus but wants richer event data and multi-channel reach, Customer.io is a stronger engine. It's more technical and pricier to start. But for event-based, multi-channel lifecycle messaging, Customer.io is a strong Encharge alternative. See our <a href="/alternatives/customer-io-alternatives">Customer.io alternatives</a> too.
Brevo
- Pricing
- 9.0/10
- Functionality
- 8.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
Email, SMS, automation and a CRM at a friendly price.
Best for
Small teams wanting all-in-one marketing cheaply
Brevo is the affordable all-in-one Encharge alternative. It bundles email marketing, automation, SMS, a basic CRM and transactional sending, priced largely by emails sent with a generous free tier. For a small team that likes Encharge's automation but wants broader marketing features at a lower cost, Brevo is a practical, budget-friendly platform. Its automation is less product-event-focused than Encharge. But for cheap, all-in-one marketing with automation, Brevo is a strong Encharge alternative. See our <a href="/alternatives/brevo-alternatives">Brevo alternatives</a> too.
MailerLite
- Pricing
- 9.0/10
- Functionality
- 7.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
Clean, easy email and automation with landing pages.
Best for
Small senders wanting simple automation cheaply
MailerLite is the simple, affordable Encharge alternative. It offers a clean editor, straightforward automations, landing pages, forms and a website builder, with a generous free tier and low prices. For a small business or creator who likes Encharge's idea but wants something easier and cheaper for everyday email and basic automation, MailerLite is a great-value pick. It's lighter on advanced, product-driven flows. But for easy, affordable email and automation, MailerLite is a strong Encharge alternative. See our <a href="/alternatives/mailerlite-alternatives">MailerLite alternatives</a> too.
Loops
- Pricing
- 8.0/10
- Functionality
- 8.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
A modern, clean email tool made for SaaS startups.
Best for
SaaS startups wanting simple, modern product emails
Loops is the modern-SaaS Encharge alternative. It's a clean, developer-friendly email tool built for startups, mixing broadcasts with event-triggered transactional and lifecycle emails behind a simple, pleasant interface and API. For a SaaS team that likes Encharge's product focus but wants something newer, simpler and nicer to set up, Loops is an appealing fit. It's younger and lighter than full automation suites. But for modern, simple product emails, Loops is a solid Encharge alternative. See our <a href="/alternatives/loops-alternatives">Loops alternatives</a> too.
HubSpot
- Pricing
- 6.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
A full CRM plus marketing automation that scales.
Best for
Teams wanting CRM and marketing in one platform
HubSpot is the all-in-one-platform Encharge alternative. It pairs a free CRM with marketing automation, email, landing pages, forms and reporting that scale into a full growth suite. For a team that likes Encharge's automation but wants a unified CRM-and-marketing platform to grow into, HubSpot is the comprehensive option, with a genuinely useful free tier. Paid hubs get expensive as you scale. But for CRM plus marketing automation in one place, HubSpot is a capable Encharge alternative. See our <a href="/alternatives/hubspot-alternatives">HubSpot alternatives</a> too.
The verdict
For deep automation with a CRM, ActiveCampaign leads; Customer.io is the event-driven engine for product teams. Brevo and MailerLite are the affordable all-in-one and simple picks, Loops is the modern SaaS email tool, and HubSpot unifies CRM and marketing. Match it to whether you want automation depth, product events, value, simplicity or an all-in-one platform.
Whatever you shortlist, run your real work through it for a week before committing — the right tool is the one that quietly disappears and lets you get back to it. And if you build software like this yourself, you can list it on Tolodora free.
Frequently asked questions
What's the best Encharge alternative for powerful automation?
ActiveCampaign is the automation heavyweight with a built-in CRM, and Customer.io is the strongest for event-driven, product-led messaging. For marketing automation plus sales, ActiveCampaign; for real-time product events, Customer.io.
Which alternative is cheapest or free?
Brevo and MailerLite have generous free tiers and low paid plans, and Loops and HubSpot have free tiers too. For cheap all-in-one, Brevo; for simple and affordable, MailerLite.
Which is best for SaaS product emails?
Customer.io and Loops are the most SaaS-focused: Customer.io for deep event-driven multi-channel messaging, Loops for a simpler, modern setup. Both trigger emails from what users do in your product, like Encharge.
Which alternative includes a CRM?
ActiveCampaign, Brevo and HubSpot all include CRM features, with HubSpot offering the fullest free CRM and ActiveCampaign the deepest automation around it. For CRM plus automation, those three lead.
Why do teams switch from Encharge?
Usually wanting deeper automation and a CRM (ActiveCampaign), richer product-event messaging (Customer.io), cheaper all-in-one marketing (Brevo), simplicity (MailerLite, Loops), or a full CRM-and-marketing platform (HubSpot). Encharge is strong on visual, behaviour-based flows; the best alternative depends on depth, events or breadth.
Sources & further reading
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