Boulevard

Boulevard is a business-management platform built for appointment-based self-care businesses — salons, day spas and med spas in particular. It pairs a modern client-booking experience with point of sale, payments and marketing designed to lift revenue per visit.

Clients book online through a branded flow that can require deposits or cards on file, front desk staff manage a smart calendar with resource and room assignments, and checkout combines services, retail and tips in one integrated payment. Client profiles store history, formulas, memberships and notes, while automated messaging and reporting drive rebooking and retention. Med-spa features add intake forms, charting and membership management.

Key features

• Online booking with deposits, cards on file and no-show protection
• Smart scheduling with staff, room and resource management
• Integrated point of sale for services, retail and tipping
• Client profiles with history, notes, formulas and memberships
• Automated appointment reminders and marketing messages
• Memberships, packages and gift cards
• Med-spa intake forms and charting (on higher tiers)
• Reporting on revenue, retention and staff performance

Pricing

Boulevard is subscription based with tiers by business type (salon vs. med spa) plus payment-processing fees; pricing is generally quote-based for larger locations. Pricing and plan limits change often, so confirm the current numbers on the Boulevard website before you commit.

Who it's best for

Established salons, spas and med spas that want a premium client experience, strong payments and retention tools rather than a bare-bones booking app.

Is Boulevard right for you?

Boulevard shines for higher-end, service-driven businesses focused on client experience and rebooking. Very small or price-sensitive studios may find Vagaro or GlossGenius a more economical fit.

Pros and cons

Pros:

• Premium client-booking experience
• Strong payments, memberships and retention tools
• Med-spa charting on higher tiers

Cons:

• More expensive than budget booking apps
• Advanced features gated to higher plans

Getting started

Turn on card-on-file and deposits from day one; for service businesses, cutting no-shows is usually the single biggest revenue lever Boulevard unlocks.

Frequently asked questions

Is Boulevard worth it?

For salons, spas and med spas, Boulevard is worth it when you use its core workflow end to end rather than as a partial replacement for existing tools. The value comes from consolidating scheduling, payments and client or guest communication in one system, which reduces admin time and revenue lost to no-shows or missed follow-ups. Weigh the subscription against the hours it saves each week.

Can I try Boulevard for free?

Boulevard typically offers a demo so you can evaluate it with your own data before committing. Pricing and trial terms change, so check the current offer on the official website.

Is Boulevard good for med spas?

Higher tiers add intake forms, charting and membership management aimed specifically at med spas, on top of the salon booking and point-of-sale core.