Mindbody

Mindbody is an all-in-one business management platform for the fitness, wellness and beauty industries, used by more than 40,000 businesses worldwide. It combines scheduling, client management, payments and marketing in one system, and connects those businesses to millions of consumers through the Mindbody app — making it both an operations tool and a customer-acquisition channel.

What is Mindbody?

Mindbody handles the day-to-day running of a studio, spa or salon: booking classes and appointments, managing staff schedules, taking payments, and keeping clients coming back through automated marketing. On top of that, its consumer marketplace and app put participating businesses in front of a large audience of people actively searching for fitness and wellness services nearby.

Who it's for

Mindbody serves a broad slice of the wellness economy: fitness studios and gyms (yoga, pilates, dance, martial arts, group training), wellness providers (spas, massage, chiropractic, physical therapy, med spas) and beauty businesses (hair and nail salons, barbershops, lash studios). It scales from single locations to multi-site enterprises, with names like Orangetheory, Drybar and Solidcore among its customers.

Key features

• Real-time booking and scheduling across devices
• Integrated payment processing (Mindbody Payments, powered by Stripe) with fraud protection
• Client management and CRM with lead tracking and automated follow-ups
• Staff scheduling, substitution management and permission controls
• Email and SMS marketing automation for retention
• Branded websites and apps, plus an AI Concierge for missed calls
• Business analytics with customizable dashboards and reporting
• Multi-location management for enterprise operations

Growth and marketing

Where Mindbody stands out is turning software into growth. Beyond running operations, it markets businesses to consumers through its app and marketplace, and automates retention with email and SMS campaigns. Mindbody reports that businesses grow revenue by an average of 45% within six months and see a 26% average increase in client bookings — outcomes driven as much by demand generation as by scheduling.

Branded client experience

Studios and salons can offer a branded website and mobile app so clients book, pay and manage memberships under the business's own identity rather than a generic portal. The AI Concierge even catches missed calls and follows up, so a busy front desk doesn't cost the business bookings.

Integrations

Mindbody connects with payroll providers (ADP, Paychex), marketing tools (Mailchimp, Meta Ads), door-access systems and specialized fitness software, so it fits into the wider stack a growing studio or multi-location operator relies on.

Payments and staff management

Mindbody Payments, powered by Stripe, handles transactions with built-in fraud protection, so memberships, class packs and retail sales are processed securely inside the same system that runs bookings. On the operations side, staff scheduling, substitution management and granular permission controls make it straightforward to run a rota, cover last-minute gaps and give each team member exactly the access they need — important for studios and salons juggling many instructors or stylists.

Analytics and multi-location

Customizable dashboards and automated reporting show owners how classes, revenue and retention are trending, while multi-location tools give enterprise operators centralized control across every site from one account. That combination lets a business start with a single studio and scale to a chain without switching platforms.

Why choose Mindbody

For a fitness, wellness or beauty business, Mindbody is more than scheduling software — it's an operating system plus a marketing engine and a consumer marketplace in one. If you want to run bookings, payments and staff while also filling classes and chairs with new clients, its scale, marketplace reach and proven revenue results make it one of the leading choices in the space.