Zenoti

Zenoti is a cloud-based management platform for beauty, wellness and fitness businesses, built to run everything from a single salon to a global chain. Trusted by more than 30,000 salon, spa and medspa businesses across 50+ countries — including brands like TONI&GUY, European Wax Center and Hand & Stone — it pairs full operational software with an aggressive AI workforce designed to plug the revenue leaks these businesses face.

What is Zenoti?

Zenoti (marketed as Zenoti OS) unifies booking, payments, staffing and marketing for appointment-based self-care businesses. Clients book online, payments and point of sale run through the platform, memberships and loyalty keep them coming back, and staffing, payroll and inventory are managed in the same system — with strong multi-location support for businesses operating at scale.

Who it's for

Zenoti serves salons, spas, medspas, barbershops, fitness centers and wellness clinics, with particular strength for larger and multi-location operations. Its enterprise focus — multi-site management, payroll integration and rigorous reporting — makes it a fit for growing chains and franchises, not just single locations.

Key features

• Appointment scheduling and online booking
• Point-of-sale and payment processing
• Membership and loyalty program management
• Payroll and tipping integration
• Multi-location support
• Inventory management
• Marketing automation and reputation tools
• Staff performance tracking

An AI workforce that targets revenue leaks

Zenoti's biggest differentiator is its AI Workforce — a suite of purpose-built agents aimed at specific ways self-care businesses lose money. The AI Receptionist answers calls (the company notes ~30% of calls go unanswered), the AI Concierge re-engages clients, the AI Lead Manager chases conversions (with ~50% of online bookings abandoned), and further agents handle marketing, documentation and chargeback disputes. Each is framed around recovering revenue that would otherwise slip away.

Built for scale and adoption

Running software across many locations and staff is hard, and Zenoti leans into that challenge. It reports a 99.9% uptime SLA, a 98% staff-adoption rate within the first week, a 48-hour data-migration window and a roughly four-week implementation timeline — the kind of operational assurances a multi-site business needs before switching the system that runs its front desk and payments.

Everything a chain needs

Beyond the front desk, Zenoti covers the back office that multi-location groups depend on: payroll and tipping integration, inventory across sites, staff performance tracking, and reporting that rolls up the whole business. Because it all lives in one platform, an owner or operator gets a consolidated, real-time view rather than reconciling data from separate tools per location.

Memberships, marketing and retention

Zenoti is built to grow revenue, not just record it. Membership and loyalty programs create predictable recurring income and give clients a reason to keep coming back, while built-in marketing automation and reputation tools bring new customers in and win back lapsing ones. Because campaigns run on the platform's own client and purchase data, a spa or salon can target exactly the right people — members due for a renewal, clients who have not booked in a while, or high-spenders worth a special offer — turning the system that runs the front desk into an engine for growth.

Why choose Zenoti

For a growing or multi-location beauty, wellness or fitness business, Zenoti is one of the most comprehensive, enterprise-ready platforms available. Its blend of complete operational software and a revenue-focused AI workforce — proven at scale with major brands — makes it a strong choice for self-care businesses that want to run tighter and capture the revenue that usually leaks away.