Phorest

Phorest is all-in-one, cloud-based management software for salons, spas and aesthetic clinics. Used by more than 12,000 businesses and around 155,000 professionals across Ireland, the UK, the US, Canada, Australia and Europe, it brings appointments, client management, payments and marketing into one platform built specifically for the beauty and wellness industry.

What is Phorest?

Phorest runs the day-to-day of a salon or clinic end to end. Clients book online, staff manage the diary, payments are taken through the system, and marketing tools bring people back — all connected around a rich client record. Because it is purpose-built for beauty and aesthetics rather than a generic booking tool, it handles the specifics these businesses need, from consultation forms to before-and-after image storage.

Who it's for

Phorest targets premium and multi-location salons, spas and aesthetic clinics, typically with three or more staff. It scales from a single busy salon to multi-site groups, and its medical-grade features make it suitable for med spas and aesthetic clinics as well as hair and beauty businesses.

Key features

• Online booking with deposits and automated rebooking reminders
• Client management with digital consultation forms, history, charting and before/after images
• Marketing suite: SMS and email campaigns, the TreatCard loyalty program, reputation management and social ads
• Point of sale with product and service payments and inventory tracking
• Staff management: rostering, commission tracking and performance via the PhorestGo app
• Reporting and KPI tracking across locations
• PhorestPay card processing (via Stripe) with memberships and recurring billing
• AI tools: Front Desk AI for inquiries and Cheat Sheet AI for personalizing appointments

Marketing that fills the diary

Phorest's marketing suite is a big reason salons choose it. Automated SMS and email campaigns win back lapsing clients and promote quiet times, the TreatCard loyalty program rewards regulars, and reputation-management and social-ads tools help attract new bookings. Because the marketing is tied to real client data, campaigns can target exactly the right people — the clients due a rebook, or those who have not visited in a while.

Built for beauty and aesthetics

Unlike a generic scheduler, Phorest handles the details that matter in this industry: digital consultation and consent forms, treatment charting, and secure before-and-after photo storage. It is GDPR and HIPAA compliant, which makes it appropriate for medical spas and clinics handling sensitive client information, not just standard salons.

Payments and staff

PhorestPay, powered by Stripe, keeps payments inside the platform, and supports memberships and recurring billing for predictable revenue. On the team side, rostering, commission tracking and performance reporting — accessible on the go through the PhorestGo app — give owners a clear view of how the business and each staff member are performing.

Reporting across every location

For owners running more than one site, Phorest's reporting turns activity into decisions. KPI tracking and business analytics work across locations, so you can compare performance between salons, spot which services and staff drive the most revenue, and see loyalty and rebooking trends at a glance. Instead of pulling numbers from each site by hand, a multi-location group gets one consolidated view of the whole business, which is exactly what is needed to manage growth rather than just react to it.

Why choose Phorest

For a growing salon, spa or aesthetic clinic, Phorest is one of the most complete, industry-specific platforms available. It combines booking, client care, payments and genuinely powerful marketing in one place, with the compliance and multi-location tools serious businesses need — helping owners keep the diary full and clients coming back.