Phorest

Phorest is a salon and spa management platform used by hair salons, beauty salons, spas, barbershops and clinics around the world. It combines appointment scheduling, point of sale, client management and a strong suite of marketing and retention tools, with a particular focus on helping salons keep clients coming back and grow revenue.

Booking and salon management

Phorest handles online booking and appointment scheduling, letting clients book 24/7 while staff manage calendars, services, rooms and availability. It includes point of sale for taking payments and selling retail, inventory management, staff rosters and performance tracking, and reporting — the operational backbone a busy salon needs to run smoothly day to day.

Client retention and marketing

Where Phorest particularly stands out is its emphasis on marketing and client retention. It offers automated email and SMS campaigns, targeted marketing based on client behaviour, loyalty programs, gift cards and reactivation campaigns to win back lapsed clients. Its reputation and review tools help salons collect and showcase client feedback. This growth-focused toolkit is designed around the reality that a salon's success depends heavily on repeat visits and word of mouth.

Client app and online presence

Phorest provides a branded client experience and app that keeps a salon top of mind, making it easy for clients to book, buy and stay engaged. This professional, branded presence helps salons build loyalty and stand out in a competitive local market.

Reminders and reducing no-shows

Automated appointment reminders by SMS and email help reduce no-shows — a significant cost for any appointment-based business — and keep the schedule full. Combined with easy online booking, this helps salons maximise their booked capacity.

Who it's for

Phorest is well-suited to established and growing salons, spas and beauty businesses that want comprehensive management plus powerful marketing and retention tools in one platform. It's especially appealing to owners focused on growing revenue and building a loyal client base, not just processing bookings.

For a salon or spa that wants to run its operations smoothly while actively marketing to and retaining clients, Phorest is a feature-rich, industry-focused choice.

Why salons choose Phorest

Phorest stands out in a crowded salon-software market because it pairs solid day-to-day management with a genuine focus on growth. Many booking tools stop at scheduling and payments; Phorest actively helps salons keep clients coming back through automated marketing, loyalty, reactivation campaigns and reputation tools — recognising that repeat visits and word of mouth are where salon success is really made. Combined with a branded client experience, easy online booking and reminders that cut no-shows, it gives salons both the operational backbone and the marketing engine to thrive. For an established or growing salon, spa or beauty business that wants to run smoothly while actively building a loyal, high-value client base, Phorest offers a comprehensive, retention-focused platform that treats growth as a core feature, not an afterthought.