Simple Analytics

Here's an uncomfortable truth about most analytics: thanks to cookie-consent banners, you only ever measure the visitors who click 'accept,' so your data is quietly incomplete. Simple Analytics flips that on its head — it's a privacy-first web analytics tool that captures 100% of your traffic without cookies or consent banners at all.

Close the 'consent gap'

Traditional analytics tools only track consenting visitors, which can leave a big chunk of your audience invisible. Simple Analytics addresses this 'consent analytics gap' by collecting data from all visitors while staying compliant — its tagline is literally about capturing 'the data others miss.' The result is a fuller, more honest picture of your website performance, not a partial one skewed by who happened to click a popup.

Private by design

It achieves this by being genuinely privacy-respecting under the hood: no cookies, no storing of IP addresses, no cross-session or cross-device tracking. Because it doesn't collect personal data in the first place, it remains compliant with GDPR and other privacy regulations — and you get to drop the annoying consent banner that hurts both your metrics and your visitors' experience. Privacy compliance isn't bolted on; it's inherent to how the tool works.

Simple, and plays well with others

True to its name, Simple Analytics keeps the dashboard clean and readable rather than burying you in menus. And if you're not ready to fully leave Google Analytics, you can run Simple Analytics alongside it to get the complete, consent-free picture that GA misses. It's an easy addition rather than an all-or-nothing switch.

Trusted at serious scale

This isn't a fringe tool — it's trusted by organizations like the UK Government, the Bank of England, Michelin and Bloomberg, which is about as strong a signal as you can get that the privacy-and-compliance story holds up under scrutiny.

Who it's for

Simple Analytics suits privacy-minded teams — agencies, enterprises, EU-based companies and white-label partners — who want accurate traffic insight without cookie banners or compliance headaches.

Pricing

Simple Analytics is freemium with paid tiers as your traffic and needs grow (details on their site). You can start measuring privately without a big commitment.

The 'complete picture' benefit is easy to underestimate until you see it: teams often discover that a meaningful share of their real traffic was simply invisible in cookie-based tools, skewing every decision built on that data. By counting everyone privately, Simple Analytics gives you numbers you can actually trust — which, for anyone making budget or content decisions from analytics, is worth far more than a prettier dashboard.

Bottom line: Simple Analytics gives you the full traffic picture — 100% of visitors, no cookies, no consent banner, fully compliant — a clean, privacy-first alternative that even measures what Google Analytics can't.