Streak

If your work already happens in Gmail, why should your CRM live somewhere else? Streak answers that by turning Gmail itself into a CRM — 'the Gmail CRM for high-performing teams' — so you manage relationships and deals without ever leaving your inbox.

Your CRM, inside your inbox

Streak integrates directly into Gmail, letting you track deals through customizable pipelines, log email automatically across your organization, and maintain shared contact databases — all from the interface you already use all day. Because it lives where your communication happens, there's no context-switching and no forgetting to update a separate app; the CRM stays current as a byproduct of your normal email work. It shares that inbox-native philosophy with Copper, focused squarely on Google Workspace teams.

Flexible pipelines for any process

Streak's pipelines are highly customizable, which is why it's used well beyond classic sales — for hiring, fundraising, support, real estate, business development and product workflows. Its 'magic columns' surface important deals automatically based on data points you define, so you can see what needs attention at a glance. That flexibility means a team can shape Streak around almost any process that involves tracking things through stages.

Email superpowers built in

Streak layers powerful email tools onto Gmail: email tracking with open notifications so you know when someone reads your message, mail merge for personalized outreach at scale, and AI-powered data entry to cut manual logging. Task management with team assignments keeps everyone coordinated. These are exactly the capabilities that make Gmail feel like a genuine sales tool rather than just an inbox.

Low friction, high adoption

Because there's nothing new to learn — it's just Gmail with superpowers — Streak tends to get adopted where standalone CRMs get abandoned. For Google-centric teams, that alone is a compelling reason to choose it.

Who it's for

Streak suits high-performing teams across sales, real estate, startups, VC, business development, support, hiring and fundraising — especially small businesses and teams already living in Google Workspace.

Pricing

Streak offers a free tier to try it, with paid plans that unlock more advanced pipeline, collaboration and email features. The free tier lets you turn your Gmail into a working CRM before deciding to upgrade.

Bottom line: Streak turns Gmail into a flexible CRM — pipelines, automatic email logging, tracking and mail merge, all inside your inbox — making it the low-friction, high-adoption choice for Google Workspace teams.