Sales & CRM

The 6 Best Apollo Alternatives in 2026 (Sales Prospecting & Data)

Dušan Jovović

Founder of Tolodora. I test the tools I recommend and tell you what each one is genuinely best at.

Published Jun 30, 2026·Last updated Jun 30, 2026·1 min read
The 6 Best Apollo Alternatives in 2026 (Sales Prospecting & Data)

Apollo combines a B2B database with outreach, but depending on whether you want premium data, GTM workflows, or cold email at scale, another tool may fit. Here are six Apollo alternatives I'd consider in 2026.

Apollo.io logo

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ZoomInfo logo

ZoomInfo

3.8/ 5 overall
Pricing
5.0/10
Functionality
9.4/10
Ease of use
7.8/10
Support
8.4/10

What I like

Premium, comprehensive B2B data and intelligence for enterprise sales.

Best for

Premium enterprise data.

ZoomInfo offers extensive, high-quality B2B data and intelligence. The pick for enterprises that need deep, broad data.

Lusha logo

Lusha

4.2/ 5 overall
Pricing
7.8/10
Functionality
8.4/10
Ease of use
9.0/10
Support
8.2/10

What I like

Quick, accurate contact data with an easy browser extension.

Best for

Fast, accurate contact data.

Lusha provides accurate B2B emails and phone numbers, easily accessed while browsing. A simpler, accessible Apollo alternative.

Clay logo

Clay

4.1/ 5 overall
Pricing
7.2/10
Functionality
9.4/10
Ease of use
7.8/10
Support
8.2/10

What I like

Powerful data enrichment and automation for modern GTM workflows.

Best for

Data plus automation.

Clay combines enrichment from many sources with automation for go-to-market. The pick for sophisticated, data-driven outbound.

Cognism logo

Cognism

4.0/ 5 overall
Pricing
6.2/10
Functionality
9.2/10
Ease of use
8.2/10
Support
8.4/10

What I like

High-quality, compliant data including verified mobile numbers.

Best for

Quality, compliant data.

Cognism offers premium, compliant B2B data with strong mobile coverage. Great for calling and regions where compliance matters.

Instantly logo

Instantly

4.3/ 5 overall
Pricing
8.6/10
Functionality
8.8/10
Ease of use
8.8/10
Support
8.2/10

What I like

Cold email at scale with a lead database and deliverability tools.

Best for

Cold email at scale.

Instantly pairs a lead database with high-volume cold email and warmup. The pick for outbound email campaigns.

Hunter logo

Hunter

4.3/ 5 overall
Pricing
8.6/10
Functionality
8.2/10
Ease of use
9.2/10
Support
8.2/10

What I like

A simple, reliable tool for finding and verifying professional emails.

Best for

Simple email finding.

Hunter finds and verifies professional email addresses simply and reliably. Great for straightforward email discovery.

Want premium enterprise data? ZoomInfo. Accurate contact data fast? Lusha. Data plus automation? Clay. Quality, compliant data (mobiles)? Cognism. Cold email at scale? Instantly. Simple email finding? Hunter. Pick by data versus outreach.

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