The Best Pipedrive Alternatives in 2026 (Sales CRMs)
Tolodora Editorial Team
Tolodora's editorial team — we research, compile and regularly update these software guides from public sources and product documentation.
Pipedrive is a clean, pipeline-focused CRM that sales teams love for simplicity. But depending on whether you want built-in marketing, a free tier, calling built in, or a more modern data model, another CRM may fit better.
These all manage contacts and deals; they differ on marketing features, price, and how simple or powerful they are.
We rated every pick on four things — pricing and value, functionality, ease of use, and support. Here's the rundown.
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | HubSpot | Teams that want CRM and marketing in one growing platform. | 4.3/5 |
| 2 | Attio | Startups and teams wanting a fast, customizable CRM. | 4.4/5 |
| 3 | Close | Inside-sales teams that live on the phone. | 4.3/5 |
| 4 | Zoho CRM | Budget-conscious teams wanting a complete CRM. | 4.4/5 |
| 5 | Freshsales | SMBs wanting an easy CRM with communication built in. | 4.4/5 |
| 6 | Folk | Small teams and agencies wanting a simple relationship CRM. | 4.3/5 |
HubSpot
- Pricing
- 7.4/10
- Functionality
- 9.4/10
- Ease of use
- 8.8/10
- Support
- 8.8/10
What I like
A free CRM plus marketing, sales, and service tools that scale with you.
Best for
Teams that want CRM and marketing in one growing platform.
HubSpot pairs a genuinely useful free CRM with powerful marketing and automation, an all-in-one Pipedrive alternative that grows with you. Among your business, it earns its spot for the reasons above.
Attio
- Pricing
- 8.4/10
- Functionality
- 9.0/10
- Ease of use
- 9.0/10
- Support
- 8.4/10
What I like
A modern, flexible, data-rich CRM that startups love.
Best for
Startups and teams wanting a fast, customizable CRM.
If you run this kind of your busines operation, it belongs on your list. Attio is a sleek, highly flexible CRM you can shape to your workflow, a modern Pipedrive alternative with a clean, fast interface.
Close
- Pricing
- 8.0/10
- Functionality
- 9.0/10
- Ease of use
- 8.8/10
- Support
- 8.6/10
What I like
A sales CRM with built-in calling, SMS, and email sequences.
Best for
Inside-sales teams that live on the phone.
That focus makes it a natural fit for many your business. Close builds calling, SMS, and email into the CRM so reps work leads without switching tools, a strong Pipedrive alternative for inside sales.
Zoho CRM
- Pricing
- 9.0/10
- Functionality
- 9.0/10
- Ease of use
- 8.4/10
- Support
- 8.4/10
What I like
An affordable, full-featured CRM within the huge Zoho ecosystem.
Best for
Budget-conscious teams wanting a complete CRM.
Zoho CRM offers deep features (automation, analytics, marketing) at a low price and integrates with the Zoho suite, a great-value Pipedrive alternative. Among your business, it earns its spot for the reasons above.
Freshsales
- Pricing
- 8.6/10
- Functionality
- 8.8/10
- Ease of use
- 8.8/10
- Support
- 8.6/10
What I like
A clean CRM with built-in phone, email, and AI-based lead scoring.
Best for
SMBs wanting an easy CRM with communication built in.
Plenty of your business land on it after weighing the field. Freshsales (by Freshworks) combines an intuitive CRM with phone, email, and AI scoring, an approachable, affordable Pipedrive alternative.
Folk
- Pricing
- 8.4/10
- Functionality
- 8.4/10
- Ease of use
- 9.2/10
- Support
- 8.6/10
What I like
A lightweight, relationship-first CRM with easy LinkedIn imports.
Best for
Small teams and agencies wanting a simple relationship CRM.
Folk is a clean, modern, lightweight CRM built around relationships, a simple Pipedrive alternative for founders and small teams. Among your business, it earns its spot for the reasons above.
The verdict
Want a free CRM with marketing that scales? HubSpot. A modern, flexible CRM? Attio. Built-in calling for inside sales? Close. An affordable all-in-one? Zoho CRM.
Frequently asked questions
What is the best free Pipedrive alternative?
HubSpot has the best free CRM that scales, and Zoho CRM and Attio offer free tiers for small teams.
Which Pipedrive alternative has marketing built in?
HubSpot and Zoho combine CRM with email marketing and automation, so you don't need a separate marketing tool.
Which alternative is best for inside sales calling?
Close has native calling and SMS built in, making it ideal for high-velocity inside sales teams.
What is the most modern Pipedrive alternative?
Attio is a modern, flexible CRM with a clean interface and powerful data model, popular with startups.
Which alternative is cheapest?
Zoho CRM is among the most affordable full CRMs, and HubSpot's free tier makes it the cheapest way to start.
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