The Best Insightly Alternatives in 2026
Tolodora Editorial Team
Independent software reviews for founders and small businesses.
Quick answer
The best Insightly alternatives in 2026 are HubSpot, Pipedrive and Zoho CRM. HubSpot is our top overall pick, best for teams wanting a free CRM that scales. See the full ranked comparison below.
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Insightly stood out by pairing a CRM with project management, so teams can track deals and then deliver the work in one tool. People shop around for a few reasons: a wish for a free tier, a slicker pipeline, an all-in-one marketing platform, or lower cost as they scale. Depending on how you work, there's an Insightly alternative that fits.
Here are six Insightly alternatives worth a look in 2026, ranked on value, features, ease and fit. One's the free all-in-one, one's the clean pipeline favourite, and others go budget or enterprise. More in sales & CRM.
Prices below are each tool's published 2026 pricing where available, but CRMs change plans often, so confirm the current figure before you commit. Ratings are our own editorial calls to help you compare.
| Tool | Starts at | Free plan | Best for |
|---|---|---|---|
| HubSpot | Free; paid from ~$15/user/mo | Yes (generous) | Teams wanting a free CRM that scales |
| Pipedrive | From ~$14/user/mo | No (free trial) | Sales teams wanting a focused pipeline |
| Zoho CRM | Free; paid from ~$14/user/mo | Yes | Budget-conscious teams wanting lots of features |
| Capsule CRM | Free; paid from ~$18/user/mo | Yes | Small teams wanting a straightforward, cheap CRM |
| Copper | From ~$12/user/mo | No (free trial) | Teams deep in Google Workspace |
| Salesforce | From ~$25/user/mo | No (free trial) | Scaling teams needing deep customization |
| Tool | Value | Support | Ease of use | Features | Overall | Best for |
|---|---|---|---|---|---|---|
| Pipedrive | 8.0 | 8.0 | 9.0 | 9.0 | 8.5 | Sales teams wanting a focused pipeline |
| HubSpot | 7.0 | 8.0 | 8.0 | 10.0 | 8.3 | Teams wanting a free CRM that scales |
| Capsule CRM | 9.0 | 8.0 | 9.0 | 7.0 | 8.3 | Small teams wanting a straightforward, cheap CRM |
| Zoho CRM | 9.0 | 7.0 | 7.0 | 9.0 | 8.0 | Budget-conscious teams wanting lots of features |
| Copper | 7.0 | 8.0 | 9.0 | 8.0 | 8.0 | Teams deep in Google Workspace |
| Salesforce | 5.0 | 8.0 | 6.0 | 10.0 | 7.3 | Scaling teams needing deep customization |
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| # | Tool | Best for | Rating |
|---|---|---|---|
| 1 | HubSpot | Teams wanting a free CRM that scales | 4.1/5 |
| 2 | Pipedrive | Sales teams wanting a focused pipeline | 4.3/5 |
| 3 | Zoho CRM | Budget-conscious teams wanting lots of features | 4.0/5 |
| 4 | Capsule CRM | Small teams wanting a straightforward, cheap CRM | 4.1/5 |
| 5 | Copper | Teams deep in Google Workspace | 4.0/5 |
| 6 | Salesforce | Scaling teams needing deep customization | 3.6/5 |
HubSpot
- Pricing
- 7.0/10
- Functionality
- 10.0/10
- Ease of use
- 8.0/10
- Support
- 8.0/10
What I like
A free CRM that grows into a full marketing and sales suite.
Best for
Teams wanting a free CRM that scales
HubSpot is the all-in-one Insightly alternative. Its free CRM covers contacts, deals, pipelines and email tracking, then scales into marketing, service and automation hubs. For a team that likes Insightly's breadth but wants a free starting point and room to add marketing and support, HubSpot is the platform to grow into. Paid hubs get pricey at scale. But for a free CRM that scales into a full suite, HubSpot is a standout Insightly alternative. See our <a href="/alternatives/hubspot-alternatives">HubSpot alternatives</a> too.
Pipedrive
- Pricing
- 8.0/10
- Functionality
- 9.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
A clean, visual pipeline reps actually keep updated.
Best for
Sales teams wanting a focused pipeline
Pipedrive is the clean-pipeline Insightly alternative. It's a focused sales CRM built around a visual drag-and-drop pipeline, with activity reminders, email sync, automation and reporting. For a team that likes Insightly's CRM side but finds it busy and wants a sharper, sales-first pipeline, Pipedrive is a dependable pick. It's lighter on project delivery than Insightly. But for a clean, visual sales pipeline, Pipedrive is a strong Insightly alternative. See our <a href="/alternatives/pipedrive-alternatives">Pipedrive alternatives</a> too.
Zoho CRM
- Pricing
- 9.0/10
- Functionality
- 9.0/10
- Ease of use
- 7.0/10
- Support
- 7.0/10
What I like
A feature-rich CRM at a very competitive price.
Best for
Budget-conscious teams wanting lots of features
Zoho CRM is the value-heavyweight Insightly alternative. It packs pipelines, automation, analytics, AI and a huge connected app suite into low-priced plans with a free tier for small teams. For a team that likes Insightly's capability but wants more features for the money (and an ecosystem for projects, finance and support), Zoho is a strong value pick. Its depth can feel complex. But for feature-rich CRM at a keen price, Zoho CRM is a strong Insightly alternative. See our <a href="/alternatives/zoho-crm-alternatives">Zoho CRM alternatives</a> too.
Capsule CRM
- Pricing
- 9.0/10
- Functionality
- 7.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
A simple, affordable CRM with contacts, pipeline and tasks.
Best for
Small teams wanting a straightforward, cheap CRM
Capsule CRM is the simple, affordable Insightly alternative. It keeps contacts, a sales pipeline, tasks and a project-tracking feature tidy and easy, with email tools and integrations, on a free starter tier. For a small team that likes Insightly's CRM-plus-projects idea but wants something more straightforward and budget-friendly, Capsule is a sensible pick. It's lighter on automation and marketing. But for a simple, affordable CRM, Capsule is a solid Insightly alternative. See our <a href="/alternatives/capsule-crm-alternatives">Capsule CRM alternatives</a> too.
Copper
- Pricing
- 7.0/10
- Functionality
- 8.0/10
- Ease of use
- 9.0/10
- Support
- 8.0/10
What I like
A CRM that lives inside Google Workspace and Gmail.
Best for
Teams deep in Google Workspace
Copper is the Google-Workspace Insightly alternative. It's a CRM designed to work inside Gmail and Google Workspace, auto-capturing contacts and emails, with pipelines, projects and automation that feel native to Google users. For a team that likes Insightly's CRM-and-project blend but lives in Gmail and Google Docs, Copper fits right into the existing workflow. It's best for Google-centric teams specifically. But for a CRM that lives in Google Workspace, Copper is a strong Insightly alternative. See our <a href="/alternatives/copper-alternatives">Copper alternatives</a> too.
Salesforce
- Pricing
- 5.0/10
- Functionality
- 10.0/10
- Ease of use
- 6.0/10
- Support
- 8.0/10
What I like
The endlessly customizable enterprise CRM standard.
Best for
Scaling teams needing deep customization
Salesforce is the enterprise Insightly alternative. It's the most powerful, customizable CRM going, with deep automation, analytics, an enormous app marketplace and tooling for every department as you scale. For a team that likes Insightly's capability but is outgrowing it and needs enterprise-grade customization and integrations, Salesforce is the long-term platform. The trade-offs are cost and complexity. But for a deeply customizable, scalable CRM, Salesforce is a capable Insightly alternative. See our <a href="/alternatives/salesforce-alternatives">Salesforce alternatives</a> too.
The verdict
For a free all-in-one, HubSpot leads; Pipedrive is the clean pipeline and Zoho CRM the value heavyweight. Capsule keeps it simple and cheap, Copper fits Google Workspace teams, and Salesforce scales to enterprise. Match it to whether you want a free platform, a focused pipeline, value, simplicity, Google integration or enterprise power.
Whatever you shortlist, run your real work through it for a week before committing — the right tool is the one that quietly disappears and lets you get back to it. And if you build software like this yourself, you can list it on Tolodora free.
Frequently asked questions
What's the best Insightly alternative with a free plan?
HubSpot, Zoho CRM and Capsule all have free tiers, with HubSpot the fullest free CRM. For a free CRM that scales, HubSpot; for a feature-rich free option, Zoho; for a simple free tool, Capsule.
Which is best for a focused sales pipeline?
Pipedrive is the cleanest, most visual pipeline reps keep current, and HubSpot's pipeline is strong too. If you want sales-first simplicity rather than CRM-plus-projects, Pipedrive is the standout.
Which alternative is cheapest?
Zoho CRM and Capsule offer the best value with free tiers and low paid plans, and Copper and Pipedrive are mid-market. For maximum features per dollar, Zoho; for simple and cheap, Capsule.
Which works best with Google Workspace?
Copper is built to live inside Gmail and Google Workspace, auto-capturing contacts and emails. For a Google-centric team, Copper is the most natural Insightly alternative.
Why do teams switch from Insightly?
Usually wanting a free all-in-one (HubSpot), a cleaner pipeline (Pipedrive), better value (Zoho, Capsule), Google integration (Copper), or enterprise power (Salesforce). Insightly blends CRM and projects well; the best alternative depends on price, pipeline or scale.
Sources & further reading
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