The 6 Best Hotjar Alternatives in 2026 (Heatmaps & Session Replay)
Dušan Jovović
Founder of Tolodora. I test the tools I recommend and tell you what each one is genuinely best at.
Hotjar is popular for heatmaps, session recordings and feedback, but depending on whether you want a free tool, deeper analytics, or developer-grade replay, another tool may fit. Here are six Hotjar alternatives I'd consider in 2026.
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Microsoft Clarity
- Pricing
- 9.9/10
- Functionality
- 8.6/10
- Ease of use
- 9.0/10
- Support
- 8.2/10
What I like
Completely free heatmaps and session recordings from Microsoft.
Best for
A free option.
Microsoft Clarity offers free heatmaps and session recordings with no traffic limits. The pick for capable behavior insights at no cost.
FullStory
- Pricing
- 6.0/10
- Functionality
- 9.4/10
- Ease of use
- 8.2/10
- Support
- 8.4/10
What I like
Deep, enterprise-grade behavioral analytics and session replay.
Best for
Enterprise behavior analytics.
FullStory provides comprehensive session replay and behavioral analytics for serious teams. The pick for deep, enterprise insight.
Mouseflow
- Pricing
- 8.4/10
- Functionality
- 8.8/10
- Ease of use
- 8.8/10
- Support
- 8.2/10
What I like
Heatmaps, session recordings and funnels with friendly pricing.
Best for
Heatmaps and funnels.
Mouseflow offers heatmaps, recordings and funnel analysis at accessible prices. A direct, friendly Hotjar alternative.
Crazy Egg
- Pricing
- 8.2/10
- Functionality
- 8.6/10
- Ease of use
- 8.8/10
- Support
- 8.2/10
What I like
Classic heatmaps and A/B testing focused on conversion optimization.
Best for
Heatmaps + A/B testing.
Crazy Egg provides heatmaps, recordings and testing aimed at improving conversions. A long-standing CRO-focused alternative.
LogRocket
- Pricing
- 7.4/10
- Functionality
- 9.2/10
- Ease of use
- 8.6/10
- Support
- 8.4/10
What I like
Session replay combined with error tracking and product analytics.
Best for
Replay plus errors.
LogRocket pairs session replay with error tracking and analytics, so you see exactly what users experienced. Great for product and engineering teams.
Smartlook
- Pricing
- 8.4/10
- Functionality
- 8.8/10
- Ease of use
- 8.6/10
- Support
- 8.2/10
What I like
Heatmaps, recordings and event analytics for web and mobile.
Best for
Web and mobile behavior.
Smartlook offers recordings, heatmaps and event-based analytics across web and mobile apps. A versatile Hotjar alternative.
Want a completely free option? Microsoft Clarity. Deep, enterprise behavior analytics? FullStory. Heatmaps and recordings? Mouseflow or Crazy Egg. Session replay plus error tracking? LogRocket. An all-round behavior tool? Smartlook. Pick by budget and depth.
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